Les 10 règles d'or du marketing PDF Download
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Author: Pierre Cabane
Publisher: Editions Eyrolles
ISBN: 2212266294
Category : Business & Economics
Languages : fr
Pages : 276
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Book Description
Aussi bien destiné aux managers qu'aux étudiants, ce livre permet au lecteur de s'approprier les grands concepts du marketing pour une utilisation opérationnelle. L'ensemble des grands domaines est traité : Outils d'analyse stratégique ; Comportement d'achat et études consommateurs ; Positionnement, segmentation et marketing mix ; Marketing relationnel et utilisation d'Internet. Le marketing vise avant tout à établir des relations durables et rentables entre l'entreprise et le client, basées sur la perception par ce dernier d'une valeur supérieure du bien ou du service. Savoir à qui vendre, construire sa stratégie marketing, enfin apprendre à vendre : tels sont les trois piliers majeurs du marketing, que l'auteur développe avec pédagogie et nombre d'exemples, de recommandations pratiques et de mises en situation à la clé.
Author: Pierre Cabane
Publisher: Editions Eyrolles
ISBN: 2212266294
Category : Business & Economics
Languages : fr
Pages : 276
Get Book Here
Book Description
Aussi bien destiné aux managers qu'aux étudiants, ce livre permet au lecteur de s'approprier les grands concepts du marketing pour une utilisation opérationnelle. L'ensemble des grands domaines est traité : Outils d'analyse stratégique ; Comportement d'achat et études consommateurs ; Positionnement, segmentation et marketing mix ; Marketing relationnel et utilisation d'Internet. Le marketing vise avant tout à établir des relations durables et rentables entre l'entreprise et le client, basées sur la perception par ce dernier d'une valeur supérieure du bien ou du service. Savoir à qui vendre, construire sa stratégie marketing, enfin apprendre à vendre : tels sont les trois piliers majeurs du marketing, que l'auteur développe avec pédagogie et nombre d'exemples, de recommandations pratiques et de mises en situation à la clé.
Author: Pierre Cabane
Publisher:
ISBN: 9782212257960
Category :
Languages : fr
Pages :
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Book Description
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470379286
Category : Business & Economics
Languages : en
Pages : 285
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Book Description
Scott analyses how the internet has revolutionised communications and promotions. Told with many compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Author:
Publisher:
ISBN:
Category : Canadian periodicals
Languages : en
Pages : 1736
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Book Description
Author: Blaise Cronin
Publisher: London : Aslib
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 376
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Book Description
Author: E. Martin
Publisher: Springer
ISBN: 0230511902
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.
Author: Jean-Marie Dru
Publisher: John Wiley & Sons
ISBN:
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
In this work Jean-Marie Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy.
Author:
Publisher: Odile Jacob
ISBN: 2738175988
Category :
Languages : en
Pages : 448
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Book Description
Author: Philippe Malaval
Publisher: Springer Science & Business Media
ISBN: 9781402071515
Category : Business & Economics
Languages : en
Pages : 568
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Book Description
Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 1119651611
Category : Business & Economics
Languages : en
Pages : 448
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Book Description
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
