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Author: Avi Shankar
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348
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Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Author: Avi Shankar
Publisher: Routledge
ISBN: 1136414673
Category : Business & Economics
Languages : en
Pages : 348
Get Book Here
Book Description
Marketing and consumer research has traditionally conceptualized consumers as individuals- who exercise choice in the marketplace as individuals not as a class or a group. However an important new perspective is now emerging that rejects the individualistic view and focuses on the reality that human life is essentially social, and that who we are is an inherently social phenomenon. It is the tribus, the many little groups we belong to, that are fundamental to our experience of life. Tribal Marketing shows that it is not individual consumption of products that defines our lives but rather that this activity actually facilitates meaningful social relationships. The social ‘links’ (social relationships) are more important than the things (brands etc.) The aim of this book is therefore to offer a systematic overview of the area that has been defined as “cultures of consumption”- consumption microcultures, brand cultures, brand tribes, and brand communities. It is though these that students of marketing and marketing practitioners can begin to genuinely understand the real drivers of consumer behaviour. It will be essential to everyone who needs to understand the new paradigm in consumer research, brand management and communications management.
Author: Jerome Friedman
Publisher:
ISBN:
Category : History
Languages : en
Pages : 362
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Book Description
Author: David Barton Bray
Publisher: University of Texas Press
ISBN: 0292783272
Category : Nature
Languages : en
Pages : 391
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Book Description
Mexico leads the world in community management of forests for the commercial production of timber. Yet this success story is not widely known, even in Mexico, despite the fact that communities around the globe are increasingly involved in managing their own forest resources. To assess the achievements and shortcomings of Mexico's community forest management programs and to offer approaches that can be applied in other parts of the world, this book collects fourteen articles that explore community forest management from historical, policy, economic, ecological, sociological, and political perspectives. The contributors to this book are established researchers in the field, as well as many of the important actors in Mexico's nongovernmental organization sector. Some articles are case studies of community forest management programs in the states of Michoacán, Oaxaca, Durango, Quintana Roo, and Guerrero. Others provide broader historical and contemporary overviews of various aspects of community forest management. As a whole, this volume clearly establishes that the community forest sector in Mexico is large, diverse, and has achieved unusual maturity in doing what communities in the rest of the world are only beginning to explore: how to balance community income with forest conservation. In this process, Mexican communities are also managing for sustainable landscapes and livelihoods.
Author: Frank Moulaert
Publisher: Edward Elgar Publishing
ISBN: 1849809992
Category : History
Languages : en
Pages : 523
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Book Description
ÔThe challenges of poverty and social exclusion cannot be fully resolved through conventional public sector policies and market-led innovation. The case studies in this Handbook capture some of the key success factors of socially innovative action in different socio-economic contexts. This Handbook will inspire readers as it highlights the creativity and commitment of diverse enterprises and movements working for social innovation.Õ Ð Anna Kajumulo Tibaijuka, Minister for Lands, Housing and Human Settlements, United Republic of Tanzania, and retired UN Under Secretary General, immediate former Executive Director of UN-HABITAT ÔSocial innovation may not be a new idea but it is clearly an idea whose time has come, not least because the traditional models of innovation Ð narrowly framed technical models Ð have run their course and no longer resonate in a world of societal challenges. This Handbook has two great merits Ð it brings conceptual rigour to the debate and it provides compelling narratives of social innovation in practice.Õ Ð Kevin Morgan, Cardiff University, UK ÔIn an era where social innovation is re-emerging as an important policy framework for bringing social transformation, this volume is a significant contribution to the theory and practice of social innovation. The incremental discussion from concepts to theory to practice and then to social innovation research is supported by cases literally from all over the globe. It moves the discourse from isolated models of neighbourhood engagements and social enterprises, to a comprehensive, multidimensional approach combining needs, social relations and empowerment. A must read for academicians, learners, practitioners and policy makers alike.Õ Ð S. Parasuraman, Tata Institute of Social Sciences, Mumbai, India ÔSocial innovation is an important instrument for understanding how contemporary societies deal with social change and how social practices and policies intended to combat poverty and social exclusion are developed and implemented effectively. The Handbook offers a valuable contribution to the development of a clear, transdisciplinary and critical understanding of social innovation practices. The reader will find an in-depth discussion of the most important theoretical approaches to the concept and a thorough exposition of the epistemological and methodological framework for research in social innovation. The volume includes a number of interesting case studies in different areas of social change and issues of policy and governance.Õ Ð Enzo Mingione, University of Milano-Bicocca, Italy This enriching Handbook covers many aspects of the scientific and socio-political debates on social innovation today. The contributors provide an overview of theoretical perspectives, methodologies and instructive experiences from all continents, as well as implications for collective action and policy. They argue strongly for social innovation as a key to human development. The Handbook defines social innovation as innovation in social relations within both micro and macro spheres, with the purpose of satisfying unmet or new human needs across different layers of society. It connects social innovation to empowerment dynamics, thus giving a political character to social movements and bottom-up governance initiatives. Together these should lay the foundations for a fairer, more democratic society for all. This interdisciplinary work, written by scholars collaborating to develop a joint methodological perspective toward social innovation agency and processes, will be invaluable for students and researchers in social science and humanities. It will also appeal to policy makers, policy analysts, lobbyists and activists seeking to give inspiration and leadership from a social innovation perspective.
Author: Jean-Pierre Dupuy
Publisher: Stanford University Press
ISBN: 0804788456
Category : Philosophy
Languages : en
Pages : 239
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Book Description
This study of religion and violence “forces us to reexamine some of our most cherished self-images of modern liberal democratic societies” (Charles Taylor). Jean-Pierre Dupuy, prophet of what he calls “enlightened doomsaying,” has long warned that modern society is on a path to self-destruction. In this book, he pleads for a subversion of this crisis from within, arguing that it is our lopsided view of religion and reason that has set us on this course. In denial of our sacred origins and hubristically convinced of the powers of human reason, we cease to know our own limits: our disenchanted world leaves us defenseless against a headlong rush into the abyss of global warming, nuclear holocaust, and the other catastrophes that loom on our horizon. Reviving the religious anthropology of Max Weber, Emile Durkheim, and Marcel Mauss and in dialogue with the work of René Girard, Dupuy shows that we must remember the world’s sacredness in order to keep human violence in check. A metaphysical and theological detective, he tracks the sacred in the very fields where human reason considers itself most free from everything it judges irrational: science, technology, economics, political and strategic thought. In making such claims, The Mark of the Sacred takes on religion bashers, secularists, and fundamentalists at once. Written by one of the deepest and most versatile thinkers of our time, it militates for a world where reason is no longer an enemy of faith. “The Mark of the Sacred is one of those rare books . . . which, in an enlightened well-organized state, should be printed and freely distributed in all schools!” —Slavoj Žižek
Author: Kyle Harper
Publisher: Cambridge University Press
ISBN: 1139504061
Category : History
Languages : en
Pages : 627
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Book Description
Capitalizing on the rich historical record of late antiquity, and employing sophisticated methodologies from social and economic history, this book reinterprets the end of Roman slavery. Kyle Harper challenges traditional interpretations of a transition from antiquity to the Middle Ages, arguing instead that a deep divide runs through 'late antiquity', separating the Roman slave system from its early medieval successors. In the process, he covers the economic, social and institutional dimensions of ancient slavery and presents the most comprehensive analytical treatment of a pre-modern slave system now available. By scouring the late antique record, he has uncovered a wealth of new material, providing fresh insights into the ancient slave system, including slavery's role in agriculture and textile production, its relation to sexual exploitation, and the dynamics of social honor. By demonstrating the vitality of slavery into the later Roman empire, the author shows that Christianity triumphed amidst a genuine slave society.
Author: Kyle Harper
Publisher: Princeton University Press
ISBN: 1400888913
Category : History
Languages : en
Pages : 436
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Book Description
How devastating viruses, pandemics, and other natural catastrophes swept through the far-flung Roman Empire and helped to bring down one of the mightiest civilizations of the ancient world Here is the monumental retelling of one of the most consequential chapters of human history: the fall of the Roman Empire. The Fate of Rome is the first book to examine the catastrophic role that climate change and infectious diseases played in the collapse of Rome’s power—a story of nature’s triumph over human ambition. Interweaving a grand historical narrative with cutting-edge climate science and genetic discoveries, Kyle Harper traces how the fate of Rome was decided not just by emperors, soldiers, and barbarians but also by volcanic eruptions, solar cycles, climate instability, and devastating viruses and bacteria. He takes readers from Rome’s pinnacle in the second century, when the empire seemed an invincible superpower, to its unraveling by the seventh century, when Rome was politically fragmented and materially depleted. Harper describes how the Romans were resilient in the face of enormous environmental stress, until the besieged empire could no longer withstand the combined challenges of a “little ice age” and recurrent outbreaks of bubonic plague. A poignant reflection on humanity’s intimate relationship with the environment, The Fate of Rome provides a sweeping account of how one of history’s greatest civilizations encountered and endured, yet ultimately succumbed to the cumulative burden of nature’s violence. The example of Rome is a timely reminder that climate change and germ evolution have shaped the world we inhabit—in ways that are surprising and profound.
Author: Eric J. Arnould
Publisher: SAGE
ISBN: 1526452111
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.
Author: Charlotte Hess
Publisher: National Geographic Books
ISBN: 0262516039
Category : Social Science
Languages : en
Pages : 0
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Book Description
Looking at knowledge as a shared resource: experts discuss how to define, protect, and build the knowledge commons in the digital age. Knowledge in digital form offers unprecedented access to information through the Internet but at the same time is subject to ever-greater restrictions through intellectual property legislation, overpatenting, licensing, overpricing, and lack of preservation. Looking at knowledge as a commons—as a shared resource—allows us to understand both its limitless possibilities and what threatens it. In Understanding Knowledge as a Commons, experts from a range of disciplines discuss the knowledge commons in the digital era—how to conceptualize it, protect it, and build it. Contributors consider the concept of the commons historically and offer an analytical framework for understanding knowledge as a shared social-ecological system. They look at ways to guard against enclosure of the knowledge commons, considering, among other topics, the role of research libraries, the advantages of making scholarly material available outside the academy, and the problem of disappearing Web pages. They discuss the role of intellectual property in a new knowledge commons, the open access movement (including possible funding models for scholarly publications), the development of associational commons, the application of a free/open source framework to scientific knowledge, and the effect on scholarly communication of collaborative communities within academia, and offer a case study of EconPort, an open access, open source digital library for students and researchers in microeconomics. The essays clarify critical issues that arise within these new types of commons—and offer guideposts for future theory and practice. Contributors David Bollier, James Boyle, James C. Cox, Shubha Ghosh, Charlotte Hess, Nancy Kranich, Peter Levine, Wendy Pradt Lougee, Elinor Ostrom, Charles Schweik, Peter Suber, J. Todd Swarthout, Donald Waters
Author: Daniel J. Sherman
Publisher:
ISBN: 9780816619511
Category : Art
Languages : en
Pages : 326
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Book Description
Museums display much more than artifacts; Museum Culture makes us on a tour through the complex of ideas, values and symbols that pervade and shape the practice of exhibiting today. Bringing together a broad range of perspectives from history, art history, critical theory and sociology, the contributors to this new collection argue that museums have become a central institution and metaphor in contemporary society. Discussing exhibition histories and practice in Western Europe, the former Soviet Union, Israel and the United States, the authors explore the ways in which museums assign meaning to art through various kinds of exhibitions and display strategies, examining the political implications of these strategies and the forms of knowledge they invoke and construct. The collection also discusses alternative exhibition forms, the involvement of some museums with the more spectacular practices of mass media culture, and looks at how museums construct their public.
