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Author:
Publisher: Shireen Smith
ISBN: 0957174217
Category :
Languages : en
Pages : 294
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Book Description
Author:
Publisher: Shireen Smith
ISBN: 0957174217
Category :
Languages : en
Pages : 294
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Book Description
Author: Ross D. Petty
Publisher:
ISBN: 9781634604772
Category : Trademarks
Languages : en
Pages : 0
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Book Description
Softbound - New, softbound print book.
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2598
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2620
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 2626
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Book Description
Author: Shireen Smith
Publisher: Practical Inspiration Publishing
ISBN: 1788602684
Category : Business & Economics
Languages : en
Pages : 237
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Book Description
A brand is more than a snazzy logo – but what else is there to consider when building a brand? Do you really need a brand for business success? And what has intellectual property got to do with anything? A strong, authentic brand is what makes your business stand out from the crowd – and what drives long term success. But the branding industry can be an overwhelming minefield, full of conflicting advice and multiple disciplines – so how do you navigate your way through the process? That’s where Brand Tuned comes in. With the step-by-step TUNED methodology, you will: • define your brand to drive the business forward and help it stand out • know what brand promise will attract your ideal client • pick a name that will put you “front of mind” • ensure that the design elements you choose are distinctive and ‘ownable’ • train your team to live the brand. Drawing from evidence-based research, interviews with experts, and years of experience supporting businesses, Brand Tuned is the first branding guide written by an intellectual property lawyer who specialises in trademarks and brands. By incorporating the principles of intellectual property law right from the start of the process, branding expert Shireen Smith will show you how to create and build the brand that is right for you and your business – while avoiding the potential pitfalls. Shireen Smith is an intellectual property lawyer specialising in trademarks and brands, with years of experience in marketing small businesses. Her TUNED framework is designed to guide you to create a brand that attracts sales for the long term.
Author: T. C. Melewar
Publisher: Routledge
ISBN: 1317112237
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Islamic Marketing and Branding: Theory and Practice provides a concise mix of theory, primary research findings and practice that will engender confidence in both students and practitioners alike by means of the case study included in each chapter. Through three main parts (Branding and Corporate Marketing; Religion, Consumption and Culture; and Strategic Global Orientation), this book provides readers, from areas across the spectrum covering marketing, organisational studies, psychology, sociology and communication and strategy, with theoretical and managerial perspectives on Islamic marketing and branding. In particular, it addresses: Insights into branding and corporate marketing in the Islamic context. An introduction to Islamic consumption and culture, rules and regulations in brands and consumption in Islamic markets. An identification of how the strategic global orientation of the Islamic approach is practised and how it works in different Islamic countries such as emerging countries. Readers are introduced to a variety of business and management approaches which, once applied to their business strategies, will increase their chances of successful implementation. Addressing both theoretical and practical insights, this book is essential reading for marketing and branding scholars and students, as well as CEOs, brand managers and consultants with an interest in this area.
Author: Pennsylvania
Publisher:
ISBN:
Category : Legislative journals
Languages : en
Pages : 1446
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Book Description
Author: Pennsylvania. Department of Agriculture
Publisher:
ISBN:
Category : Agriculture
Languages : en
Pages : 926
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Book Description
"Report of Pennsylvania Forestry Commission", published in 1896: 1895, pt. 2.
Author: Pennsylvania. Dept. of Agriculture
Publisher:
ISBN:
Category :
Languages : en
Pages : 928
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Book Description
