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Author: John Livermore
Publisher: Trafalgar Square Publishing
ISBN: 9780434911431
Category : Commercial law
Languages : en
Pages : 351
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Book Description
Author: John Livermore
Publisher: Trafalgar Square Publishing
ISBN: 9780434911431
Category : Commercial law
Languages : en
Pages : 351
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Book Description
Author: V. V. Sople
Publisher: New Age International
ISBN: 8122415261
Category : Marketing
Languages : en
Pages : 13
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Book Description
The book covers Indian laws, which influence the marketing decision-making process in the business organizations. The provisions of the laws are explained and supported by the court judgments in the form of cases at the end of each chapter, keeping in view the requirements of DBM, PGDBA, MMS and MBA students specializing in marketing management. This book is designed to prepare the students of marketing to understand the legal implications of their day-to-day or strategic decisions in product or service marketing. He need not be a legal expert, but he should have enough knowledge about the laws of the land to avoid two things, one falling into the legal trap and two to face the consequences like imprisonment, penalty or defamation for himself and for the organization he is representing.The book starts with chapters on basics of law, various Indian Acts influencing marketing and consumer rights. The major Acts like Consumer Protection Act, Competition Acts, Sales of Goods Act, Hire Purchase Act, Contract Act and Negotiable Instruments Act are covered in details. A chapter on Intellectual Property Rights (i.e. patents, copyrights, trademarks, designs and geographical indications) covers various Indian Acts for protecting these rights in light of TRIPS provisions enforced through WTO (World Trade Organization) in the member countries. Separate chapters are devoted to each of the 4Ps of marketing (i.e. product, price, promotion and place) to cover the provisions of various Acts to curb the prevailing unfair and restrictive trade practices in marketing of goods and services. The book covers the e-Marketing legislation to curb the fraudulent practices in cyberspace. The book ends with a discussion on 'marketing abuses with some ethical question marks' in the last chapter.In nutshell the text presents a comprehensive treatment of legal provisions in various Indian Acts and its implications in marketing decision-making process. The book provides guidelines for marketers, to formulate and implement marketing strategies within the legal boundaries of the law of the land.
Author: Marshall C Howard
Publisher:
ISBN:
Category : Trade regulation
Languages : en
Pages : 173
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Book Description
Author: Christoph Lam
Publisher: GRIN Verlag
ISBN: 3638953394
Category : Commercial law
Languages : en
Pages : 29
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Book Description
Seminar paper from the year 2005 in the subject Sport - Sport Economics, Sport Management, University of Göttingen (Institut für Sportwissenschaften), course: Sportveranstalter und Marketing, 16 entries in the bibliography, language: English, abstract: Today's sport manager or administrator do not only have to be familiar with the process of management, but also need a knowledge of sport and the people involved with it. They are required to have management skills as well as a feeling for the business, which includes legal aspects. All kind of sport institutions or manifestation are influenced by legal aspect settings by constitutional / public law, federal civil rights, federal constitutions or contracts. Especially the wide range of opportunities of event management and marketing always leads to potential problems which are covered by legislation. Organizers and managers are often unaware of all essential legal duties when they are preparing and drafting a marketing plan. Many of them search specialist advice from lawyers, safety experts, and others with specific expertise in the areas they are unsure about. The risks of ignoring the duties should not be underrated at first glance, to do so could lead to consequences which could leave uncalculating damages and fatally problems for the organization or marketing plan (vgl. WATT 1998, 140 ff.). Even sport management and marketing is mainly based by total quality management which essentials are just to be more effective (vgl. WATT 1998, 114 ff.). Searching a solution or making a recreation plan is normally too late or a worst case. This is the reason why the combination of sport and legislation of management have become more demanding. The following chapters are about the host of legal issues affecting the marketing of products. The risks and duties of making sport products, as well as performing sport events, are illustrated in consideration of the property rights or the danger of collision with other currently availa
Author: Louis W. Stern
Publisher: Prentice Hall
ISBN: 9780135280843
Category : Law
Languages : en
Pages : 550
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Book Description
Author: Ian S. Blackshaw
Publisher: Springer Science & Business Media
ISBN: 9067047937
Category : Law
Languages : en
Pages : 528
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Book Description
Sports marketing is not only a global phenomenon, but also a major industry in its own right. This book breaks new ground in that it combines the theory and the practice of sports marketing agreements, which are at the heart of the commercialisation and marketing of sport. A particular feature of this book is the wide-ranging collection of precedents of sports marketing agreements, including, inter alia, sponsorship, merchandising, TV rights and new media, sports image rights and endorsements, event management and corporate hospitality, that are included and are explained and commented on in the text of the book. The book also covers the EU aspects, which are particularly important in this context, especially collective selling, of Sports TV rights and the drafting of the corresponding agreements; as well as the fiscal aspects of sports marketing agreements in general and sports image rights agreements in particular, which need to be taken into account in order to reduce the tax burden on the resulting revenues. With so much money at stake in sports marketing, the book also deals with the important topic of dispute resolution and, again, provides the reader with some useful corresponding clauses for settling disputes by ADR, particularly through the Court of Arbitration for Sport (CAS). As the author remarks in his Preface, the aim of the book is to provide a leading resource for all those engaged in any way in the money-spinning field of sports marketing, combining - as this book uniquely does - both the theory and the practice of drafting, interpreting and enforcing a variety of sports marketing agreements, especially those with an international dimension.
Author: Ross D. Petty
Publisher:
ISBN: 9781634604772
Category : Trademarks
Languages : en
Pages : 0
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Book Description
Softbound - New, softbound print book.
Author: John J. Miller
Publisher: Jones & Bartlett Learning
ISBN: 1284141292
Category : Sports & Recreation
Languages : en
Pages : 294
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Book Description
Written for courses within Sports Law, Legal Aspects of Sports, Second Edition provides a modern, case-based approach to this changing area of sports management and administration. The text provides a breadth of coverage that is specifically written for Sport Management majors who need to understand the relationship between sport administration and the law and as such provides an accessible level of detail. It urges students to think critically about course material and apply material to an in-depth study of legal aspects of sport through the use of cases to real-world scenarions and questions at the end of each chapter. The Second Edition has been reorganized to improve the flow of content and all case studies have been added to Navigate 2 to help students stay organized and prepare for class. The topic of discrimination in sports has been updated and expanded to include age, race, religion, and gender discrimination.
Author: Mitchell McInnes
Publisher:
ISBN: 9780132164429
Category : Commercial law
Languages : en
Pages : 768
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Book Description
Note: If you are purchasing an electronic version, MyBusLawLab does not come automatically packaged with it. To purchase MyBusLawLab, please visit http://www.pearsoned.ca/highered/mybuslawlab or you can purchase a package of the physical text and MyBusLawLab by searching for ISBN 10: 0133151565 / ISBN 13: 9780133151565. Managing the Law: The Legal Aspects of Doing Business aims to equip students with the conceptual tools and intellectual skills to identify, assess, and manage the legal risks that arise in the course of doing business. We aim to help students learn how "to think like successful business people."
Author: Charles Chatterjee
Publisher: Routledge
ISBN: 1135354006
Category : Law
Languages : en
Pages : 156
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Book Description
The primary objective of the book is to introduce the reader to techniques of negotiating transnational marketing and sales contracts bearing in mind the most important regulatory measures relevant to transnational marketing and sale of goods. Since a transnational approach is adopted, the contents of the book are applicable to any jurisdiction. The work deals with certain issues which have assumed particular importance in contract negotiation - for example, equality of parties, full disclosure of quality and standards of goods, product liability, restrictions as to advertising products and so on as well as discussing the variety of payment methods that have been developed in view of the changing context of international businesses.
