Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World PDF Author: Mark Miller
Publisher: McGraw Hill Professional
ISBN: 126011757X
Category : Business & Economics
Languages : en
Pages : 276

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Book Description
Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award Winner International Book Award Winner American Business Awards Silver Medalist Business Book Awards Finalist for International Book of the Year A book for a different breed of business leader, one who looks beyond the moment to create a life of significance. Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World

Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World PDF Author: Mark Miller
Publisher: McGraw Hill Professional
ISBN: 126011757X
Category : Business & Economics
Languages : en
Pages : 276

Get Book Here

Book Description
Named one of Forbes' Top Ten Business Books American Marketing Association Berry Book Award Winner International Book Award Winner American Business Awards Silver Medalist Business Book Awards Finalist for International Book of the Year A book for a different breed of business leader, one who looks beyond the moment to create a life of significance. Most of us are familiar with the traditional way of looking at legacy—something preserved in the past. Traditional legacy is all around us, evidenced by the steady churn of autobiographies, bequests, commemorations, and dedications we are forever leaving in our collective cultural wake. This is not the legacy you will find in this book. Legacy in the Making celebrates an active, dynamic form of “modern legacy,” seen through the eyes of a select group of extraordinary men and women who are pursuing their enduring ambitions in the age of now. More than caretakers of the past, these modern legacy builders are also the authors of a vital today and tomorrow. Rather than leaving their legacies behind them, they are looking ahead to harness their long-term ambitions and inspire others to help carry them forward. These are not static, traditional legacies. These are legacies in the making.

The Founder Effect

The Founder Effect PDF Author: Lawrence Lam
Publisher: John Wiley & Sons
ISBN: 1394293712
Category : Business & Economics
Languages : en
Pages : 263

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Book Description
Explore a framework to build and invest in profitable companies that consistently outperform the rest How do great organisations go from paper to profit? What are the secrets to sound, lucrative decision-making? And how can you analyse executive and company performance for smarter investing — as a leader or a shareholder? In The Founder Effect: Three Pillars of Success in Founder-Led Companies, investment funds manager Lawrence Lam identifies the intangible elements that drive the success behind outstanding global companies. Backed by behavioural psychology, case studies and examples from some of the world's most iconic brands, The Founder Effect shows you how to uncover a business's potential for profit. This handbook presents a compelling three-pillar framework, giving you the tools you need to evaluate track record, assess motivation, and go beyond marketing spin to uncover actual progress. Understand the magic formula that generates success within executive management teams Uncover how intelligent organisational design supports a company, from people to productivity Review leadership judgement and uncover cognitive biases that influence decision-making Discover what motivates an executive team, from psychological ownership to incentive structures Ensure that an organisation's leadership truly reflects its core values and culture Perfect for investors, founders, executive management, board members and other business leaders, The Founder Effect is a can't-miss resource for measuring what takes a company from good to great. 'Lawrence Lam provides a clear framework for evaluating management teams by highlighting the traits that make great founders successful. The Founder Effect is a must-read for anyone looking to understand what sets top leadership apart.' — Chip Wilson, Founder of Lululemon 'The Founder Effect breaks away from conventional business theory, offering a deep dive into the out-of-the-box entrepreneurial mindset. It explores the innovative strategies that have been key to Chemist Warehouse’s enduring success and growth.' — Jack Gance, Chairman and Co-founder, Chemist Warehouse 'The Founder Effect isn’t just another business book. It’s a powerhouse of insight that unveils the secrets to how we operate — capturing the essence of a founder’s mindset and how we have forged success and growth at Flight Centre.' — Graham Turner, Global Managing Director, CEO, and Co-founder of Flight Centre Travel Group

The Road Ahead

The Road Ahead PDF Author: Bill Gates
Publisher: Penguin Group
ISBN:
Category : Business & Economics
Languages : en
Pages : 356

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Book Description
In this clear-eyed, candid, and ultimately reassuring

Sophie's World

Sophie's World PDF Author: Jostein Gaarder
Publisher: Farrar, Straus and Giroux
ISBN: 1466804270
Category : Fiction
Languages : en
Pages : 599

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Book Description
A page-turning novel that is also an exploration of the great philosophical concepts of Western thought, Jostein Gaarder's Sophie's World has fired the imagination of readers all over the world, with more than twenty million copies in print. One day fourteen-year-old Sophie Amundsen comes home from school to find in her mailbox two notes, with one question on each: "Who are you?" and "Where does the world come from?" From that irresistible beginning, Sophie becomes obsessed with questions that take her far beyond what she knows of her Norwegian village. Through those letters, she enrolls in a kind of correspondence course, covering Socrates to Sartre, with a mysterious philosopher, while receiving letters addressed to another girl. Who is Hilde? And why does her mail keep turning up? To unravel this riddle, Sophie must use the philosophy she is learning—but the truth turns out to be far more complicated than she could have imagined.

Winning Now, Winning Later

Winning Now, Winning Later PDF Author: David M. Cote
Publisher: HarperCollins Leadership
ISBN: 1599510227
Category : Business & Economics
Languages : en
Pages : 296

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Book Description
LEARN HOW TO GROW YOUR BUSINESS IN A TOUGH ECONOMY In this unpredictable business landscape, everyone is struggling to choose between chasing short-term objectives and creating a secure future for their company, but both are crucial. As CEO of Honeywell, David Cote understood this dilemma well. He turned the company around despite facing the 2008 recession. In these pages, he shows you how taking the same revolutionary approach might be the smartest business decision you’ll ever make. Presenting a comprehensive solution to a perennial problem, Winning Now, Winning Later is a go-to guide for you and leaders everywhere to finally transcend short-termism’s daily grind and leave an enduring legacy of success. This tested and proven approach can strengthen your business like never before and even rescue it from the brink of disaster, no matter how dire the current circumstances may seem. In Winning Now, Winning Later, Cote shares 10 essential principles for winning today and tomorrow such as: Spot business practices that seem attractive in the short term but will cost the company in the future Determine where and how to invest in growth initiatives for maximum impact Sustain both short-term performance and long-term investments even in challenging times, such as a recession or leadership transition Feel inspired to stand up to investors and managers who are solely focused on either short- or long-term company objectives Step back and foster independent thinking among those around you

Brand Activism

Brand Activism PDF Author: Christian Sarkar
Publisher: Penguin Random House India Private Limited
ISBN: 9354920233
Category : Business & Economics
Languages : en
Pages : 210

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Book Description
What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.

Managing Sustainability

Managing Sustainability PDF Author: John Friedman
Publisher: Business Expert Press
ISBN: 1951527755
Category : Business & Economics
Languages : en
Pages : 147

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Book Description
Managing Sustainability: First Steps to First Class provides a compelling case, real-world examples, and the tools to follow a proven strategy for aligning sustainability efforts with existing organizational priorities. This strategy has taken companies from initial conception to the top of the sustainability rankings. Using examples from leading companies, readers will understand how to build—programs that drive results and enhance reputation. Benefits include enabling companies to attract, hire, retain, and fully engage the best talent, seize the innovation high ground with new and premium products and services, provide access to socially responsible investment capital, implement “best practices,” earn license to operate, reduce compliance and regulatory costs, and more. Includes the latest trend to go beyond the organization’s own “footprint” to integrate their values into their supply chains and build employee and customer loyalty by empowering these essential stakeholders to live their shared values. Sustainability professionals or business strategists who are seeking to integrate effective programs that match corporate strategy with the purpose and values-driven initiatives that engage employees, build customer loyalty, and improve license to operate will benefit from the author’s more than 30 years’ experience in corporate communications, business, and corporate sustainability.

Business Review

Business Review PDF Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 650

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Book Description


Leadership Revealed

Leadership Revealed PDF Author: Mike Adi
Publisher: Lulu.com
ISBN: 1445291916
Category : Business & Economics
Languages : en
Pages : 70

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Book Description
Leadership Revealed by Mike Adi and Sander De Zoete, is above and beyond what you hear and read about leadership. The six Elementals of leadership: Vision, Purpose, Identity, Values & Beliefs and Behaviors are the fundaments of leadership. The five leadership stages transforms you into the desired leader. Principled leadership is a concept that takes you on a journey of discoveries into the world of leadership, elegantly told as a story. Just sit back, relax and enjoy the ride.

Los Angeles Magazine

Los Angeles Magazine PDF Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 212

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Book Description
Los Angeles magazine is a regional magazine of national stature. Our combination of award-winning feature writing, investigative reporting, service journalism, and design covers the people, lifestyle, culture, entertainment, fashion, art and architecture, and news that define Southern California. Started in the spring of 1961, Los Angeles magazine has been addressing the needs and interests of our region for 48 years. The magazine continues to be the definitive resource for an affluent population that is intensely interested in a lifestyle that is uniquely Southern Californian.