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Author: David Sless
Publisher: Routledge
ISBN: 0429664176
Category : Language Arts & Disciplines
Languages : en
Pages : 272
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Book Description
Originally published in 1981, Learning and Visual Communication is about how to use visual communication in education. It offers visual forms of communication. In order to do this it draws on recent research - at the time of publication - in psychology, philosophy, semiotics, cultural analysis, education and media studies. Visual thinking, the key concept of the book, is defined in psychological and philosophical terms. It is placed in its cultural context and it is argued that it has not received the attention that it deserves in our educational system, which is dominated by literacy and numeracy. This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.
Author: David Sless
Publisher: Routledge
ISBN: 0429664176
Category : Language Arts & Disciplines
Languages : en
Pages : 272
Get Book
Book Description
Originally published in 1981, Learning and Visual Communication is about how to use visual communication in education. It offers visual forms of communication. In order to do this it draws on recent research - at the time of publication - in psychology, philosophy, semiotics, cultural analysis, education and media studies. Visual thinking, the key concept of the book, is defined in psychological and philosophical terms. It is placed in its cultural context and it is argued that it has not received the attention that it deserves in our educational system, which is dominated by literacy and numeracy. This is despite the increasing use of visual communication as an aid to learning and as a source of basic data in a whole range of disciplines such as physical science, geography, history and anthropology amongst others.
Author: Keith Kenney
Publisher: Routledge
ISBN: 1135859272
Category : Art
Languages : en
Pages : 308
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Book Description
Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication. This resource has been developed in response to the circumstance in which, in many cases, the methodologies used for verbal and textual communications are inappropriate or ineffective when applied or adapted for the study of visual communications. Additionally, research articles from ethnography, action research, rhetoric, semiotics, psychology, cultural studies, and critical theory often do not use examples appropriate to visual communication readers. To address these issues, this book explains in clear and straightforward language key research designs, including new methodologies, that are appropriate for scholars and students conducting visual communication research. Organized into three parts -- production, analysis, and effects of visuals – this research text provides guidance in using, interpreting and measuring the effects of visual images. It addresses such topics as: producing photographs and video that can be used as research data; interpreting images that already exist; measuring the effects of visuals and to understand their use by different groups. Ethical issues are included, as well as a discussion of the advantages and limitations of each method. "War stories" are provided by experienced researchers, who discuss a particular research project and explain pitfalls to avoid, as well as what to do when problems occur. The primary audiences are scholars, researchers, and students conducting research on motion pictures, video, television, photographs, illustrations, graphics, typography, political cartoons, comic books, animation, and other media with a visual component. Individuals will use this text whenever they need to conduct research that involves visuals in the media. The book will be a required text for advanced courses in visual culture, seminars on visual communication research, and other research methods courses integrating a visual component.
Author: Janis Teruggi Page
Publisher: John Wiley & Sons
ISBN: 1119227305
Category : Social Science
Languages : en
Pages : 27
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Book Description
Teaches visual literacy, theory, scholarly critique, and practical application of visuals in professional communication careers Visual Communication: Insights and Strategies explores visual imagery in advertising, news coverage, political discourse, popular culture, and digital and social media technologies. It is filled with insights into the role of visuals in our dynamic social environment and contains strategies on how to use them. The authors provide an overview of theoretically-informed literacy and critical analysis of visual communication and demonstrate the ways in which we can assess and apply this knowledge in the fields of advertising, public relations, journalism, organizational communication, and intercultural communication. This important book: Reveals how to analyze visual imagery Introduces a 3-step process, Research-Evaluate-Create, to apply the knowledge gained Combines research, theory, and professional practice of visual communication Designed for undergraduate and graduate courses in visual communication as well as visual rhetoric, visual literacy, and visual culture, Visual Communication: Insights and Strategies reveals how to apply rhetorical theories to visual imagery.
Author: Ned Racine
Publisher: Learning Express (NY)
ISBN: 9781576853931
Category : Microsoft Excel (Computer file)
Languages : en
Pages : 0
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Book Description
Explains how to master the techniques for using and understanding visual literacy. Topics include learning to read and utilize maps, tables, graphs, charts, diagrams, schematics, blueprints, and whiteprints; finding out how to create effective visual communication tools; and tips on presenting a graphically convincing case for ideas. Discusses how to use visual communication in everyday life, track information, explain data, and solve problems graphically. Also illustrates how to use computer software such as Microsoft Excel and PowerPoint.
Author: Ralph E. Wileman
Publisher: Educational Technology
ISBN: 9780877782483
Category : Art
Languages : en
Pages : 164
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Book Description
Author: Xtine Burrough
Publisher:
ISBN: 9780415521482
Category : COMPUTERS
Languages : en
Pages : 0
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Book Description
In this work, Web design exercises are accompanied by concise introductions that relate history, design principles, and visual communication theories to the practice of designing for the Web.
Author: Maggie Macnab
Publisher: HOW Books
ISBN: 9781581809695
Category : Design
Languages : en
Pages : 224
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Book Description
Understand the Significance of Symbols in Your Design Work Our world is comprised of a handful of very simple patterns that have been a part of human design since the beginning of time and have eternal significance. Decoding Design reveals how common symbols and shapes - like circles, squares and triangles - resonate at a gut level and can lend greater meaning to a design. By deconstructing famous logos and other sample designs, you'll learn how to communicate complex information quickly and intuitively with universal and meaningful patterns. You'll also uncover how other disciplines, such as philosophy, math, and physics, influence great design and can help you present ideas in a holistic and compelling manner. Whether you're a designer, student, or marketing professional, Decoding Design will show you the deeper meaning behind the symbols you encounter everyday, and how to better use those symbols to create an impactful relationship with the viewer.
Author: Linda Hodgdon
Publisher:
ISBN: 9780982876183
Category : Education
Languages : en
Pages : 0
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Book Description
Discover comprehensive strategies and techniques in this revised and updated edition and unlock the power of visual aids and supports to help neurodiverse students (autism, ADHD and related learning needs) succeed in communication, social opportunities and life routines.
Author: Ann Fandrey
Publisher:
ISBN: 9780998868202
Category :
Languages : en
Pages :
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Book Description
This book offers a new vision and a new method for building more effective slides, starting with the lecture itself. Inside you'll find practical advice on white space, graphics, colors, fonts, composition, and more. Liberally illustrated with before and after examples, and enhanced with exercises you can work through on your own, this book is your companion for learning (or re-learning) visual techniques that will help students understand and remember content delivered during live lectures. Based on research in multimedia learning, universal design, visual perception, and graphic design, this book is not just about slides, it's about effective visual communication for teaching and learning in the twenty-first century.
Author: Susan Daniels
Publisher: Free Spirit Professional(tm)
ISBN: 9781631981401
Category : Education
Languages : en
Pages : 0
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Book Description
A creative guide to visual learning strategies with easy-to-use activities for increasing visual literacy. Emojis . . . avatars . . . icons . . . Our world is becoming increasingly reliant on visual communication. But even as we edge toward a virtual world, it's still critical for students to comprehend and know how to make simple, meaningful marks. In this easy-to-use resource, Dr. Susan Daniels channels over twenty years of research and experience into a creative guide of strategies that enable educators to present the foundational skills of visual learning in the classroom. Educators will learn how to create a "visual toolbox" of tools that promote visual literacy across the curriculum and discover interac-tive activities to encourage visual learning and communication in all students. Digital content includes customizable forms and a PDF presen-tation. A free online PLC/Book Study Guide is available at freespirit.com/PLC.
