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Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Author: Paul Smith
Publisher: AMACOM Div American Mgmt Assn
ISBN: 0814420303
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
Storytelling has come of age in the business world. Today, many of the most successful companies use storytelling as a leadership tool. At Nike, all senior executives are designated "corporate storytellers." 3M banned bullet points years ago and replaced them with a process of writing "strategic narratives." Procter Gamble hired Hollywood directors to teach its executives storytelling techniques. Some forward-thinking business schools have even added storytelling courses to their management curriculum. The reason for this is simple: Stories have the ability to engage an audience the way logic and bullet points alone never could. Whether you are trying to communicate a vision, sell an idea, or inspire commitment, storytelling is a powerful business tool that can mean the difference between mediocre results and phenomenal success. Lead with a Story contains both ready-to-use stories and how-to guidance for readers looking to craft their own. Designed for a wide variety of business challenges, the book shows how narrative can help: * Define culture and values * Engender creativity and innovation * Foster collaboration and build relationships * Provide coaching and feedback * Lead change * And more Whether in a speech or a memo, communicated to one person or a thousand, storytelling is an essential skill for success. Complete with examples from companies like Kellogg's, Merrill-Lynch, Procter Gamble, National Car Rental, Wal-Mart, Pizza Hut, and more, this practical resource gives readers the guidance they need to deliver stories to stunning effect.
Author: Alan Price
Publisher: John Wiley & Sons
ISBN: 078797420X
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
Written with the flair of a master storyteller, Alan Price’s Ready to Lead? tells the tale of Mark Gibson, a young executive who is searching for inspiration and leadership skills as he experiences the inevitable growing pains in his career. Ready to Lead? spins a compelling insider’s tale that shows what it takes to develop from the role of a successful manager to become an authentic leader.
Author: Richard L. Hester
Publisher: Rowman & Littlefield
ISBN: 1566995663
Category : Religion
Languages : en
Pages : 198
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Book Description
Knowing your story is an essential component of effective leadership, but finding your story among the myriad narratives that fill your life isn't a simple task. Richard L. Hester and Kelli Walker-Jones have offered a path to finding your own story amid the powerful family and cultural narratives that may be obscuring your vision. The aim of this book is to show leaders how to explore their story of reality, tell it to other group members, and consider how it can be used as a resource for leadership. This narrative perspective holds that because there's always more than one story about a situation, we have choices about which story we will embrace. After more than six years working with groups of clergy, the authors have woven these stories together to create the fabric that is the backdrop of narrative clergy leadership. The book is an account of their pilgrimage. As you read you will have a sense that this is your pilgrimage, and it will encourage you into narrative ventures of your own.
Author: Paul Smith
Publisher: Sourcebooks, Inc.
ISBN: 1728223172
Category : Business & Economics
Languages : en
Pages : 56
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Book Description
NOW AN OWL (Outstanding Work of Literature) Leadership Award Winner! Every great leader is a great storyteller. As a manager, CEO, or team leader, how can you innovatively engage your employees so that they understand where your organization came from, where it's going, and how you're going to get there? How can you connect with your customers in a way that makes them believe in your company as passionately as you do? Paul Smith is one of the world's leading experts in business storytelling. He teaches people how to be more effective leaders by communicating their company's important mission, inspiring creativity, and earning the trust of valued stakeholders. The 10 Stories Great Leaders Tell explores the journey behind success, and breaks down not just the importance of your company's story but how to craft compelling ones of your own.
Author: James Trefil
Publisher: National Geographic Books
ISBN: 1426217056
Category : History
Languages : en
Pages : 308
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Book Description
"Documenting the interconnectedness among the crucial milestones of our time, and illustrated with full-color photography, a comprehensive tour of modern science and technology explores the most important innovations and inventions in engineering, physics, medicine, chemistry, biology and more."--Publisher's description.
Author: Ron Price
Publisher: Greenleaf Book Group
ISBN: 1626345589
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
Leadership is about influence Emily is a career-driven thirtysomething with big ambitions and a young family. She is making an impact as a leader at a tech company, but after being passed up for multiple promotions, she finds herself at a loss for how to improve. Fate answers her in the form of a kind—and surprisingly direct—older man in a coffee shop. A well-respected CEO before he retired, David has deep and rich leadership knowledge. Emily needs direction, and David is the perfect mentor. Growing Influence offers readers both practical advice on how to develop leadership skills and a relatable account of one woman’s growth by applying the principles in the book. Unlike nonfiction business books or business memoirs, this story is a business fable that is both impactful and transformative.
Author: James Haskins
Publisher: Lee & Low Books
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 42
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Book Description
The story of civil rights activist John Lewis, inspired to action by the words of Dr. Martin Luther King and other civil rights leaders who believed in fighting segregation peacefully. From Tennessee to Alabama, Lewis was in the forefront of the major civil rights protests of the 1960s. In the face of physical attacks, he persevered with dignity and devotion to nonviolence, helping black people in the south gain the right to vote. In 1986 Lewis was elected to represent Georgia in the United States Congress, where he continues to serve today.
Author: Sondi Warner
Publisher: Wattpad Webtoon Studios
ISBN: 1777290074
Category : Fiction
Languages : en
Pages : 410
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Book Description
Welcome to Overlay City in New Orleans—a shadowy in-between where the paranormal and the real world meet. Its newest resident: Aurie Edison. A victim of a hit-and-run, Aurie now exists as a ghost in this mysterious realm. Convinced there is more to her death than what she remembers, Aurie sets out to uncover the truth. She soon finds herself in the company of Mys, a psychic empath, whose need to help others trumps all else, and Zyr, a werewolf detective able to work both the human and occult worlds. As they begin to piece together the events leading up to her death, Aurie can’t deny the deeper connection developing between them. Yet, with each new secret suggesting a more sinister danger at play, they realize they may not make it out (dead or) alive. Undeniably queer and devilishly sexy, Lead Me Astray will take you to the shadowy depths of New Orleans and never let you go.
Author: Paul Smith
Publisher: AMACOM
ISBN: 0814433588
Category : Self-Help
Languages : en
Pages : 327
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Book Description
“Play nice!” “Be kind!” “Don’t do that!” Every day, it seems half our conversations with young people is made up of commands dealing with character and niceties--all issues that need to be addressed and not ignored. But how is it working? Do you find yourself back at square one the next day, with a child acting as though they had no idea they shouldn’t be lying? In Parenting with a Story, author Paul Smith, one of the world’s leading experts in organizational storytelling, shows that when stories are used to illustrate to children how choices and consequences play out in the real world, with real people, the impact will be far more profound than the relentless commands that are forgotten or ignored as soon as the parent turns away. This collection of 101 narratives from people around the world and from all walks of life includes lessons that illuminate the power of character, integrity, curiosity, creativity, grit, kindness, patience, gratitude, and other essential characteristics every parent should be trying to instill in their children. Sometimes heart-wrenching, sometimes funny, always compelling, these stories impart wisdom and help steer choices about: • Resisting peer pressure• Remaining open-minded• Being humble• Making courageous decisions• Standing by their word• Bouncing back from failure• Showing compassion• Picking friends wisely• And moreThroughout all of history, stories have been used to help shape who we are and who we aspire to come. But effective storytelling doesn’t have to be reserved for teachers, writers, and preachers. As a parent, learn how to share stories, discuss them with your child, and watch your child grow into the adult every parent would be proud of.
Author: Donald Miller
Publisher: HarperCollins Leadership
ISBN: 0718033337
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
More than half-a-million business leaders have discovered the power of the StoryBrand Framework, created by New York Times best-selling author and marketing expert Donald Miller. And they are making millions. If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue. In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers. The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more. In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses. His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you: The seven universal story points all humans respond to; The real reason customers make purchases; How to simplify a brand message so people understand it; and How to create the most effective messaging for websites, brochures, and social media. Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.
