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Author: Ruth Stevens
Publisher: Pearson Education
ISBN: 0789741148
Category : Business & Economics
Languages : en
Pages : 220
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Book Description
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect
Author: Ruth Stevens
Publisher: Pearson Education
ISBN: 0789741148
Category : Business & Economics
Languages : en
Pages : 220
Get Book
Book Description
The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is "Job One": B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity and company profits. You'll Learn How To: · Develop and refine rules that consistently lead to higher-quality leads · Gain deeper insights into your customers and their buying processes · Build sophisticated, accurate marketing databases · Identify the media most likely to work for you · Execute highly effective campaigns · Drive huge ROI improvements · Use BANT and other qualification criteria · Apply new "nurturing" techniques to convert "duds" into "diamonds" · Track results and quantify the business value of campaigns · Utilize best practices content marketing and marketing automation · Integrate continuous improvement into lead generation · Discover 10 trends that will transform the way you prospect
Author: David Scott
Publisher: AMACOM
ISBN: 081443262X
Category : Business & Economics
Languages : en
Pages : 292
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Book Description
From amidst the clutter of lead generation tactics, this strategic guide teaches marketers how to make the many available lead generation tactics work together to produce the maximum number of quality leads. Marketing expert David T. Scott identifies the seven most successful tactics--including email, direct mail, and search engine marketing; banner and social media advertising; cold calling; and trade shows--and reveals: when to use which tactics, how to use them cost-effectively, how each tactic has changed in recent years, and how lead generation tactics will continue to evolve in the future. Most importantly, he shares how marketers can achieve the best results--actionable leads for their products and services--and help their companies succeed. Featuring valuable tools for tracking costs and measuring results and indispensable advice that’s been thus-far absent from this emerging and in-demand field, The New Rules of Lead Generation takes a critical look at the most popular lead-generation strategies and shows marketers everywhere how to test new approaches on a limited budget, how to combine multiple tactics for a more powerful, integrated campaign, and how to capture the leads they need.
Author: Polly Brown
Publisher:
ISBN: 9781793058799
Category :
Languages : en
Pages : 150
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Book Description
The Ultimate Guide To Lead Generation For B2C Business Owners is a practical system for building a digital marketing team and generating all web leads entirely in-house. Using everything that Dan Wardrope, founder of FlexxDigital Ltd, has learned over six years of successfully running a digital marketing agency, he's poured his knowledge into a book that makes it easy for any B2C business owner to create concrete, sustainable Facebook campaigns and hire the best and brightest staff. He's also included "plug and play" templates for all your lead generation requirements. By using The Ultimate Guide To Lead Generation, your business can: Learn from the best campaigns Dan Wardrope has run, sidestepping the mistakes he's made along the wayCut the costs of your marketing by hiring the best and brightest staff to generate all your web leads in-house Create beautiful, bespoke landing pages without spending thousands of pounds on web designDevelop a "rinse and repeat" campaign strategy that'll generate measurable results for years to come This book is for: Businesses who sell products or services to consumers (B2Cs) People who are paying third-party marketing agencies for leads and aren't getting the results they needBusiness owners who know what they want. They are prepared to put in the effort and creativity to build an in-house digital marketing team that runs itself. What people are saying about Dan..."Dan has rejected the traditional agency model and built something new, totally defined by how, why and what he wants. And the results speak for themselves. Dan is a breath of fresh air for the industry and, if he's teaching, I highly recommend you listen." ~ Mike Rhodes, Founder of WebSavvy"We have been working with Dan and his business FlexxDigital over the past 11 months. As of today, 25 April 2018 1:50am, Dan has been able to generate over 238,000 leads using our flagship lead generation platform LeadsHook in 11 months in some of the most competitive niches." ~ Nik Thakorlal, Founder of LeadsHook "What can I say about Dan and his team at FlexxDigital? They have a great reputation for generating the best quality leads in the industry. Not only great quality, but predictable volumes. Highly recommended." ~ Mark Roberts, Director at Basik Money
Author: Dayna Rothman
Publisher: John Wiley & Sons
ISBN: 1118815890
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Learn how to get your message heard above the onlinenoise The buying process is greatly changed. With the Internet, thebuyer is in charge. If your product is going to compete, you needto master 21st century lead generation, and this book shows youhow. It's packed with effective strategies for inbound and outboundmarketing tactics that will generate leads in today's market.You'll learn the basics of lead generation, inbound and outboundmarketing, lead nurturing, ways to track ROI, and how to scoreleads to know when one is "hot". Follow the steps to create yourown personalized lead generation plan and learn how to sidestepcommon pitfalls. Lead generation involves a strategy for generating consumerinterest and inquiry into your product as well as a process fornurturing those leads until each is ready to buy Techniques include content marketing through websites, blogs,social media, and SEO as well as outbound marketing strategies suchas e-mail, PPC ads, content syndication, direct mail, andevents This book explores the basics of lead generation, inbound andoutbound marketing, lead nurturing, tracking ROI on campaigns, leadscoring techniques, and ways to avoid many common pitfalls Provides steps you can follow to create your own personalizedlead generation plan Lead Generation For Dummies is the extra edge you need tocompete in today's technologically enhanced marketplace.
Author: Gary Keller
Publisher: McGraw Hill Professional
ISBN: 0071502084
Category : Business & Economics
Languages : en
Pages : 370
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Book Description
Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
Author: Ryan Jenkins
Publisher:
ISBN: 9780998891910
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
The Generation Z Guide equips professionals to improve recruitment, enhance engagement, and effectively train and develop the post-Millennial generation. Born after 1998, Generation Z ranges from those entering high school, completing undergraduate college, and starting careers. Generation Z is very different than Millennials and their rapid entrance into the workforce is increasing the complexity of managing and working across generations. In fact, 62 percent of Generation Z anticipate challenges working with Baby Boomers and Generation X. Generation Z has never known a Google-free world. Growing up during the most accelerated and game-changing periods of technological advancements in history has imprinted Generation Z with new behaviors, preferences, and expectations of work, communication, leadership, and much more. The Generation Z Guide's insights are research based and the applications are marketplace tested. Learn from leading companies on how best to attract, engage, and lead Generation Z.
Author: Tom Shapiro
Publisher:
ISBN: 9780999184745
Category :
Languages : en
Pages :
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Book Description
Author: Martyn Kinch
Publisher: Lulu.com
ISBN: 1291546936
Category : Business & Economics
Languages : en
Pages : 208
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Book Description
It has always struck me that whilst I can find any number of books on selling or marketing or getting-rich-quick, I have never found a book that showed start-up companies how to succeed in tough markets. In order to be successful in that environment, you need to pull together all the threads of your business so that you make yourself, your company and your product or service so attractive, that customers will want to search for you as much you want to search for them. It is using the approach outlined in this book and the experience gained from building several successful businesses, that we took on the competition, went international and became the number one layer in our chosen markets. Not bad when you consider that we started in our back bedroom and did it all without borrowing a penny. What's more, we are sure you can do this and this book explains how.
Author: D. J. Francis
Publisher:
ISBN: 9781793386748
Category :
Languages : en
Pages : 30
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Book Description
Content marketing is one of the most efficient ways to generate and nurture prospects through your sales funnel. This e-book is a great entry point for anyone who wants to drive leads all the way to closed-won. Learn the 7 secrets to drive growth and revenue for your company using content marketing. Who should read this bookInnovative, "digital native" entrepreneurs and more traditional business owners alike will both find lots to love. Business-to-business (B2B) marketers should especially heed these tips to improve their own B2B marketing.Why this book?Your customer is more in control than ever. In fact, Gartner reports that the average B2B buyer completes 57% of the purchase decision before ever speaking with sales. Are you leaving 57% of your sales funnel to chance?No way, right? That would be insane. This e-book reveals the steps you can take via content marketing to improve both the volume and quality of leads into your sales organization.What you will learn from this bookYou will learn the foundational pieces needed to begin your own content marketing discipline. We'll touch heavily on strategy, content creation and marketing technology. Topics include:-Does Content Marketing Really Drive Leads?-How Is the Sales and Marketing Partnership Changing?-Why Content Marketing?-How To Start-Personas, Customer Journeys and Product-content ratioYou CAN create a profitable content marketing program for your business. Here are the secrets for building it.A note from the author:The purpose of this e-book is to share best practices and real-life examples of content marketing success, with a special focus on B2B. The hope is that these stories are empowering enough -- you CAN do this -- to inspire you to action. Whether you do it yourself or hire someone like me to do it for you, your business can excel through content marketing to generate and nurture leads through your sales funnel. My proudest accomplishment in more than 17 years of marketing is setting up content disciplines at six Fortune 500 companies, and at many small- and medium-sized companies as well. I'm so proud that we were able to establish the systems and processes that allow content to flourish and generate leads at leading companies. Some of my favorite client logos are shown below. Recent examples include Airbnb for Work, Wells Fargo, USAA, Humana, J.P. Morgan Chase and McKinsey & Company. I will share the same content secrets with you in this e-book that I shared with these clients in my professional life. I've been in the boardrooms when multimillion-dollar decisions were made. Those clients wanted the same things you do: Better leads. And more of them.The e-book is your first step. I look forward to hearing about your journey.
Author: Ray Perry
Publisher: CreateSpace
ISBN: 9781514280577
Category :
Languages : en
Pages : 210
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Book Description
How Can Your Small Business Possibly Compete Against the Big Guys? No way can you out-spend your big-name competitors to market on a national or global scale. But in your local area, it's another story - one with a VERY happy ending for your business. With the right strategies and tactics, it's easy to attract and engage more ideal customers right in your backyard - and as a locally owned business, these are the only leads you really care about, anyway. People prefer doing business with folks they know, like, and trust - and they love being able to support local businesses in their own communities. "If you build it, they will come" only works in the movies. You need a simple, surefire way to market your small business... and one that won't break the bank or distract you from your primary role in your business. If you'd like to double or triple your local customer base this year, you should keep reading. Here's what you're about to discover: * Even though you can't out-spend them, you CAN out-think them. Here's how to craft a local marketing strategy that sends more of your ideal customers right to your doorstep.* What you can start doing right now to help make more potential customers in your community eager to do business with you.* How to make sure your company's website works to skyrocket your revenue and chop your sales cycle in half.* Which numbers really matter when you're measuring the effectiveness of your marketing program.* A "new" old marketing tactic that you've never heard of - and how it can put your business right in front of your entire community. * How to make sure your online listings are helping you - and not hurting you.* What it takes to get found online, even in the most competitive markets.* A headache-free way to use social media marketing to bring in even more business.* Exactly what you need to do right now to build a referral program that sends a steady stream of ideal customers your way. If your business is struggling to get the phone ringing and door swinging, the ideas in this book can help you experience a complete turnaround. Read, learn, and take action. You're about to get proven marketing solutions for small businesses from a group of Duct Tape Marketers known for helping their local business clients experience exponential growth. The Small Business Owner's Guide to Local Lead Generation is a little book with a big promise: If you put what you're about to learn into action, your local business will grow.
