Author: Publisher: Editions Bréal
ISBN: 2749523036
Category :
Languages : en
Pages : 219
Book Description
Author: Publisher: Editions Bréal
ISBN: 2749523036
Category :
Languages : en
Pages : 219
Book Description
Analytical Dictionary of Retailing
Author: Jeanne DancettePublisher: PUM
ISBN: 2760617769
Category : Business & Economics
Languages : en
Pages : 376
Book Description
Proceedings of the 3rd International Conference of Economics and Management (CIREG 2016) Volume II
Author: Houcine BerbouPublisher: Cambridge Scholars Publishing
ISBN: 1527549194
Category : Business & Economics
Languages : en
Pages : 657
Book Description
This book brings together papers presented at the 3rd Conference of Research in Economics and Management (CIREG) held in Morocco in May 2016. With a focus on the challenges of SMEs and innovative solutions, they highlight the contribution of researchers in the fields of business and management, with all their micro and macro-economic aspects. They shed light on the universal scientific vision of the importance of SMEs with answers relevant to their local context and adapted to their specific national situation. The relevance of SME research lies in its heuristic value of analyzing change, rather than in constructing a category, a particularly useful empirical concept. This third volume is focused on marketing and human resources.
Ephemeral Retailing
Author: Ghalia BoustaniPublisher: Routledge
ISBN: 0429996497
Category : Business & Economics
Languages : en
Pages : 116
Book Description
Often described as the "hottest" retail phenomenon, ephemeral retail concerns the growth of pop-up stores as a new mode of retailing. These temporary stores "pop-up" without notice, quickly attract crowds, then disappear or morph into something else. Although they share similarities with traditional physical stores and online stores, ephemeral stores outshine existing retail formats as they have many unique and differentiating characteristics. These stores are becoming more popular among distribution channels as they offer exclusive and surprising retail experiences. Many established brands have already integrated these new points of sale into their distribution channels, while other brands are adopting them to raise communication, awareness, sales or just for experimentation. This phenomenon is finding its place amongst retailers not only for its efficiency and effectiveness but also for its unique impact, providing a sense of novelty that makes it particularly attractive to postmodern consumers seeking hedonic experiences. This concise text introduces all aspects of this growing phenomenon and contextualises it within existing channels of distribution. It explores brand atmospheric interventions that are designed to affect customer emotions, behaviours or experiences, as well as practices retailers adopt to build relationships with their customers. It will be of interest to scholars and advanced students in retail marketing and branding.
Interpreting French
Author: Margaret LangPublisher: Taylor & Francis
ISBN: 9780415246835
Category : Foreign Language Study
Languages : en
Pages : 176
Book Description
This language course uses liaison interpreting to teach spoken French to advanced students. Designed to provide an alternative to conversation classes, it is a highly effective aid to language acquisition and consolidation. Interpreting French will improve students' confidence in speaking and discussing a wide variety of contemporary topics. Students learn a range of transferable skills including: * oral proficiency in French and English* presentation skills* linguistic flexibility* cross-cultural awareness. Interpreting French is ideal for those who have not taught interpreting before. The pack includes: * A Tutor's Book: how to make lessons a success, with notes on class design, preparation, feedback and assessment* Student Handouts: a wealth of photocopiable resources for use in and outside the classroom* Audio Cassettes: six hours of dialogues for practice and revision.
Les mots-clés de la communication des entreprises
Author: Joëlle Rouanet-LaplacePublisher: Editions Bréal
ISBN: 9782842918293
Category : Business communication
Languages : en
Pages : 164
Book Description
Les Chroniques de Justin Riddick - tome 3
Author: SOBPublisher: Lulu.com
ISBN: 129144033X
Category :
Languages : en
Pages : 82
Book Description
Encore une fois, notre bon fossoyeur Justin Riddick se retrouve confronté à des trucs improbables et débiles. Entre deux tombes à creuser et deux cacas d'un chili-choucroute dur à digérer, on le verra vomir dans l'espace, envoyer paître le diable ou en train de se bourrer la gueule... Mais aussi travailler à améliorer son pouvoir de "Chiam Balam Bam Bam" !
Le management d'une boulangerie
Author: INIZAN JacquesPublisher: Lavoisier
ISBN: 2743064226
Category :
Languages : en
Pages : 266
Book Description
Les boulangers sont des entrepreneurs qui évoluent dans un environnement très compétitif. Lorsqu'ils prennent en charge leur première affaire, même s'ils disposent d'une solide formation métier, il leur est difficile de repérer et de mettre en œuvre tous les leviers de la performance. Véritable guide pour le pilotage de leur entreprise, cet ouvrage vise à les accompagner dans la prise de décision dans tous les champs de la gestion. Le boulanger, comme tout chef d'entreprise, doit faire face à de très nombreuses situations. Il est nécessaire de compléter son savoir-faire par des compétences et des connaissances pour opérer les meilleurs choix face aux nombreuses questions pouvant se poser à lui, parmi lesquelles : quels sont les critères qui doivent retenir mon attention quand je choisis de créer ou de reprendre une boulangerie ? Comment évalue-t-on une boulangerie ? Quels choix juridiques dois-je opérer ? Comment manage-t-on une petite équipe ? Quelles sont les erreurs à éviter ? Quelles sont les obligations réglementaires auxquelles sont astreintes les boulangeries ? Les réponses apportées par l'auteur sont le fruit d'un travail de synthèse qui s'appuie sur des textes de loi mais aussi sur un inventaire des bonnes pratiques. Celles-ci sont issues à la fois d'entreprises de secteurs différents mais aussi d'une observation sur le terrain.
Les mots-clés du marketing - Anglais
Author: Annie DelhomePublisher: Editions Bréal
ISBN: 2749525292
Category :
Languages : en
Pages : 178
Book Description
Fashion : twenty years of fashion system
Author: Olivier AssoulyPublisher: Editions du Regard
ISBN:
Category : Fashion
Languages : en
Pages : 232
Book Description
