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Author: Francois Patrick Francois
Publisher:
ISBN: 9782336679013
Category :
Languages : en
Pages :
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Book Description
Author: Francois Patrick Francois
Publisher:
ISBN: 9782336679013
Category :
Languages : en
Pages :
Get Book Here
Book Description
Author: Wojciech Cwalina
Publisher: Routledge
ISBN: 1317462599
Category : Political Science
Languages : en
Pages : 353
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Book Description
Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.
Author: Kostas Gouliamos
Publisher: Routledge
ISBN: 1135013365
Category : Political Science
Languages : en
Pages : 347
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Book Description
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative capacities that need further and deeper development in the engineering of the political marketing process. This may be introduced and, consequently, lead to broad formulation of a ‘campaign culture’. Indeed, understanding and adapting a broader ‘campaign culture’, political marketing models may be seen as sets of pathways of key resources resulting viability in human assets, forms of influence, class stratification, alternative flows of information or networking and intercultural knowledge – sharing activity. This book consists of 18 chapters which deal with aspects of political marketing and ‘campaign culture.’ Theoretical chapters are found first, followed by two chapters that deal with theoretical issues which became a subject of research. Next presented are the articles that study aspects of electoral behavior, followed by the papers that analyze aspects of nationalism & national identity. Finally, the book concludes with three case studies on various issues in political marketing.
Author: Philippe J. Maarek
Publisher: John Wiley & Sons
ISBN: 1444340697
Category : Language Arts & Disciplines
Languages : en
Pages : 294
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Book Description
Campaign Communication and Political Marketing is a comprehensive, internationalist study of the modern political campaign. It indexes and explains their integral components, strategies, and tactics. Offers comparative analyses of campaigns from country to country Covers topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more Draws on a variety of international case studies including the campaigns of Barack Obama and Nicolas Sarkozy Analyses the impact of digital media and 24/7 news cycle on campaign conduct
Author: Luciano Cheles
Publisher: Routledge
ISBN: 1351187139
Category : Art
Languages : en
Pages : 349
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Book Description
The leader's portrait, produced in a variety of media (statues, coins, billboards, posters, stamps), is a key instrument of propaganda in totalitarian regimes, but increasingly also dominates political communication in democratic countries as a result of the personalization and spectacularization of campaigning. Written by an international group of contributors, this volume focuses on the last one hundred years, covering a wide range of countries around the globe, and dealing with dictatorial regimes and democratic systems alike. As well as discussing the effigies that are produced by the powers that be for propaganda purposes, it looks at the uses of portraiture by antagonistic groups or movements as forms of resistance, derision, denunciation and demonization. This volume will be of interest to researchers in visual studies, art history, media studies, cultural studies, politics and contemporary history.
Author: Nicholas Jackson O'Shaughnessy
Publisher: Springer
ISBN: 1349103527
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
This book provides a survey of the phenomenon of marketing which has become the dogma of America's politicians and their campaign managers. It poses some fundamental questions about how the import of commercial techniques to politics has revolutionized the nature of American democracy.
Author: Michel Bongrand
Publisher: François Bourin Editeur
ISBN: 9782849410523
Category : Advertising, Political
Languages : fr
Pages : 262
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Book Description
Le marketing politique n'est-il pas en train de tuer la politique ? A force de communication et de stratégies individuelles, les hommes politiques n'ont-ils pas perdu le sens de leurs responsabilités nationales ? C'est à ces questions que veut répondre Le Marketing politicien. Michel Bongrand, qui fut un grand résistant, est le créateur du marketing politique en France. Il en a lancé l'idée dans les années soixante, en adaptant les méthodes de la publicité à la politique : slogans, meetings, tour de France des grandes capitales régionales, études de la concurrence et de la motivation des électeurs, campagnes de presse, sondages, etc. Depuis, il a conseillé des dizaines de chefs d'Etat et de parlementaires. Dans Le Marketing politicien, il nous fait le récit de quelques-unes de ces rencontres et de ces campagnes, mais nous apporte aussi ses réflexions sur ce qu'il considère être la déviance du marketing politique contemporain. On est passé de l'utilisation pragmatique d'une série d'instruments permettant de mieux comprendre les attentes des électeurs à un système scandaleux d'autopromotion des politiques et de manipulation pure et simple de l'opinion publique. Le Marketing politicien est un livre lucide et sans complaisance sur les dérives de la politique contemporaine. Un texte salutaire, par le " pape du marketing politique ", à l'heure des grandes échéances électorales à venir.
Author: Kuhn, Raymond
Publisher: McGraw-Hill Education (UK)
ISBN: 0335236227
Category : Social Science
Languages : en
Pages : 208
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Book Description
This is an up-to-date account of the news media of press, radio, television and the internet in one of the major media states of the European Union.
Author: Minita Sanghvi
Publisher: Springer
ISBN: 113760171X
Category : Political Science
Languages : en
Pages : 199
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Book Description
This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.
Author: Philippe J. Maarek
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.
