Author: Charles Mallory
Publisher: LPM
ISBN: 9782878451900
Category :
Languages : fr
Pages : 79

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Book Description

Author: Jeanne Dancette
Publisher: PUM
ISBN: 2760617769
Category : Business & Economics
Languages : en
Pages : 376

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Book Description

Author: Pierre-Henri Bois
Publisher:
ISBN:
Category :
Languages : fr
Pages : 136

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Book Description

Author: Jean-Claude Dufour
Publisher: Presses Université Laval
ISBN: 9782763775234
Category : Business & Economics
Languages : en
Pages : 604

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Book Description

Author: Margaret Allen
Publisher:
ISBN:
Category : Direct marketing
Languages : en
Pages : 143

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Book Description

Author: Bob Stone
Publisher:
ISBN:
Category :
Languages : en
Pages : 496

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Book Description

Author: Thomas Dreier Service
Publisher:
ISBN:
Category : Employee motivation
Languages : en
Pages : 156

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Book Description

Author:
Publisher:
ISBN:
Category : Magic tricks
Languages : en
Pages : 328

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Book Description

Author: FRAC Provence-Alpes-Côte d'Azur
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 384

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Book Description

Author: Michael J. Baker
Publisher: Routledge
ISBN: 1134506120
Category : Business & Economics
Languages : en
Pages : 907

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Book Description
The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.