Author: Matthias Warkus
Publisher: GRIN Verlag
ISBN: 363878889X
Category : Foreign Language Study
Languages : fr
Pages : 29
Book Description
Seminar paper de l'année 2003 dans le domaine Etudes des langues romanes - Français - Linguistique, note: 1+ (sehr gut), Philipps-Universität Marburg (Institut für romanische Philologie), cours: Proseminar "La situation du francais au Canada", langue: Français, résumé Dans l'affichage et la publicité en généeral, une langue contrôlée par une extrème minorité de spécialistes est exposée au public le plus grand imaginable, c'est-à-dire à la population entière. La langue publicitaire devient alors un des sujets principaux de tout débat linguistique et de toute politique sur ce plan. Ainsi, c'est naturel qu'elle joue un rôle assez important dans le conflit linguistique au Canada (i. e. surtout au Québec), un rôle que le travail ici présent va essayer d'exposer. Je commencerai d'abord par décrire l'axe principal du conflit et les deux positions qui le définissent, et sur le plan idéologique (i. e. sur le plan de la politique générale), et, plus concrètement, sur le plan publicitaire. Ensuite j'exposerai le déroulement de la transition de la langue publicitaire depuis les années 1960, ce qui mènera à un aperçu des efforts et des effets de politique linguistique contemporaine sur le plan publicitaire. L'objectif de mon travail est d'analyser pourquoi la publicité du Canada francophone à subi cet énorme changement, et comment la politique linguistique parfois draconique de la Province du Québec y a contribuée.
Le conflit linguistique au Canada à travers les textes publicitaires
Author: Matthias Warkus
Publisher: GRIN Verlag
ISBN: 363878889X
Category : Foreign Language Study
Languages : fr
Pages : 29
Book Description
Seminar paper de l'année 2003 dans le domaine Etudes des langues romanes - Français - Linguistique, note: 1+ (sehr gut), Philipps-Universität Marburg (Institut für romanische Philologie), cours: Proseminar "La situation du francais au Canada", langue: Français, résumé Dans l'affichage et la publicité en généeral, une langue contrôlée par une extrème minorité de spécialistes est exposée au public le plus grand imaginable, c'est-à-dire à la population entière. La langue publicitaire devient alors un des sujets principaux de tout débat linguistique et de toute politique sur ce plan. Ainsi, c'est naturel qu'elle joue un rôle assez important dans le conflit linguistique au Canada (i. e. surtout au Québec), un rôle que le travail ici présent va essayer d'exposer. Je commencerai d'abord par décrire l'axe principal du conflit et les deux positions qui le définissent, et sur le plan idéologique (i. e. sur le plan de la politique générale), et, plus concrètement, sur le plan publicitaire. Ensuite j'exposerai le déroulement de la transition de la langue publicitaire depuis les années 1960, ce qui mènera à un aperçu des efforts et des effets de politique linguistique contemporaine sur le plan publicitaire. L'objectif de mon travail est d'analyser pourquoi la publicité du Canada francophone à subi cet énorme changement, et comment la politique linguistique parfois draconique de la Province du Québec y a contribuée.
Publisher: GRIN Verlag
ISBN: 363878889X
Category : Foreign Language Study
Languages : fr
Pages : 29
Book Description
Seminar paper de l'année 2003 dans le domaine Etudes des langues romanes - Français - Linguistique, note: 1+ (sehr gut), Philipps-Universität Marburg (Institut für romanische Philologie), cours: Proseminar "La situation du francais au Canada", langue: Français, résumé Dans l'affichage et la publicité en généeral, une langue contrôlée par une extrème minorité de spécialistes est exposée au public le plus grand imaginable, c'est-à-dire à la population entière. La langue publicitaire devient alors un des sujets principaux de tout débat linguistique et de toute politique sur ce plan. Ainsi, c'est naturel qu'elle joue un rôle assez important dans le conflit linguistique au Canada (i. e. surtout au Québec), un rôle que le travail ici présent va essayer d'exposer. Je commencerai d'abord par décrire l'axe principal du conflit et les deux positions qui le définissent, et sur le plan idéologique (i. e. sur le plan de la politique générale), et, plus concrètement, sur le plan publicitaire. Ensuite j'exposerai le déroulement de la transition de la langue publicitaire depuis les années 1960, ce qui mènera à un aperçu des efforts et des effets de politique linguistique contemporaine sur le plan publicitaire. L'objectif de mon travail est d'analyser pourquoi la publicité du Canada francophone à subi cet énorme changement, et comment la politique linguistique parfois draconique de la Province du Québec y a contribuée.
La dualité linguistique dans la publicité et les commandites commerciales
Author: Canada. Office of the Commissioner of Official Languages
Publisher: Canadian Museum of Civilization/Musee Canadien Des Civilisations
ISBN: 9780662673705
Category : Advertising, Magazine
Languages : en
Pages : 18
Book Description
Publisher: Canadian Museum of Civilization/Musee Canadien Des Civilisations
ISBN: 9780662673705
Category : Advertising, Magazine
Languages : en
Pages : 18
Book Description
Le Conflit Linguistique de Saint-Léonard
Author: Québec (Province). Office d'information et de publicité
Publisher:
ISBN:
Category : Bilingualism
Languages : en
Pages :
Book Description
Publisher:
ISBN:
Category : Bilingualism
Languages : en
Pages :
Book Description
Loanwords in the World's Languages
Author: Martin Haspelmath
Publisher: Walter de Gruyter
ISBN: 3110218437
Category : Language Arts & Disciplines
Languages : en
Pages : 1104
Book Description
"This landmark publication in comparative linguistics is the first comprehensive work to address the general issue of what kinds of words tend to be borrowed from other languages. The authors have assembled a unique database of over 70,000 words from 40 languages from around the world, 18,000 of which are loanwords. This database allows the authors to make empirically founded generalizations about general tendencies of word exchange among languages." --Book Jacket.
Publisher: Walter de Gruyter
ISBN: 3110218437
Category : Language Arts & Disciplines
Languages : en
Pages : 1104
Book Description
"This landmark publication in comparative linguistics is the first comprehensive work to address the general issue of what kinds of words tend to be borrowed from other languages. The authors have assembled a unique database of over 70,000 words from 40 languages from around the world, 18,000 of which are loanwords. This database allows the authors to make empirically founded generalizations about general tendencies of word exchange among languages." --Book Jacket.
The Listening Bilingual
Author: François Grosjean
Publisher: John Wiley & Sons
ISBN: 1118835794
Category : Language Arts & Disciplines
Languages : en
Pages : 272
Book Description
A vital resource on speech and language processing in bilingual adults and children The Listening Bilingual brings together in one volume the various components of spoken language processing in bilingual adults, infants and children. The book includes a review of speech perception and word recognition; syntactic, semantic, and pragmatic aspects of speech processing; the perception and comprehension of bilingual mixed speech (code-switches, borrowings and interferences); and the assessment of bilingual speech perception and comprehension in adults and children in the clinical context. The two main authors as well as selected guest authors, Mark Antoniou, Theres Grüter, Robert J. Hartsuiker, Elizabeth D. Peña and Lisa M. Bedore, and Lu-Feng Shi, introduce the various approaches used in the study of spoken language perception and comprehension in bilingual individuals. The authors focus on experimentation that involves both well-established tasks and newer tasks, as well as techniques used in brain imaging. This important resource: Is the first of its kind to concentrate specifically on spoken language processing in bilingual adults and children. Offers a unique text that covers both fundamental and applied research in bilinguals. Covers a range of topics including speech perception, spoken word recognition, higher level processing, code-switching, and assessment. Presents information on the assessment of bilingual children’s language development Written for advanced undergraduate students in linguistics, cognitive science, psychology, and speech/language pathology as well as researchers, The Listening Bilingual offers a state-of-the-art review of the recent developments and approaches in speech and language processing in bilingual people of all ages.
Publisher: John Wiley & Sons
ISBN: 1118835794
Category : Language Arts & Disciplines
Languages : en
Pages : 272
Book Description
A vital resource on speech and language processing in bilingual adults and children The Listening Bilingual brings together in one volume the various components of spoken language processing in bilingual adults, infants and children. The book includes a review of speech perception and word recognition; syntactic, semantic, and pragmatic aspects of speech processing; the perception and comprehension of bilingual mixed speech (code-switches, borrowings and interferences); and the assessment of bilingual speech perception and comprehension in adults and children in the clinical context. The two main authors as well as selected guest authors, Mark Antoniou, Theres Grüter, Robert J. Hartsuiker, Elizabeth D. Peña and Lisa M. Bedore, and Lu-Feng Shi, introduce the various approaches used in the study of spoken language perception and comprehension in bilingual individuals. The authors focus on experimentation that involves both well-established tasks and newer tasks, as well as techniques used in brain imaging. This important resource: Is the first of its kind to concentrate specifically on spoken language processing in bilingual adults and children. Offers a unique text that covers both fundamental and applied research in bilinguals. Covers a range of topics including speech perception, spoken word recognition, higher level processing, code-switching, and assessment. Presents information on the assessment of bilingual children’s language development Written for advanced undergraduate students in linguistics, cognitive science, psychology, and speech/language pathology as well as researchers, The Listening Bilingual offers a state-of-the-art review of the recent developments and approaches in speech and language processing in bilingual people of all ages.
Anglicisms in German
Author: Alexander Onysko
Publisher: Walter de Gruyter
ISBN: 9783110199468
Category : Foreign Language Study
Languages : en
Pages : 400
Book Description
Offers a detailed account of the influence of English in German based on a large scale corpus analysis of the newsmagazine "Der Spiegel". This book presents a study that is structured into three parts, each of which deals with fundamental questions and as of yet unsolved and disputed issues in the domain of anglicism research and language contact.
Publisher: Walter de Gruyter
ISBN: 9783110199468
Category : Foreign Language Study
Languages : en
Pages : 400
Book Description
Offers a detailed account of the influence of English in German based on a large scale corpus analysis of the newsmagazine "Der Spiegel". This book presents a study that is structured into three parts, each of which deals with fundamental questions and as of yet unsolved and disputed issues in the domain of anglicism research and language contact.
Philosophy in a Time of Terror
Author: Giovanna Borradori
Publisher: University of Chicago Press
ISBN: 0226066657
Category : History
Languages : en
Pages : 225
Book Description
The idea for Philosophy in a Time of Terror was born hours after the attacks on 9/11 and was realized just weeks later when Giovanna Borradori sat down with Jürgen Habermas and Jacques Derrida in New York City, in separate interviews, to evaluate the significance of the most destructive terrorist act ever perpetrated. This book marks an unprecedented encounter between two of the most influential thinkers of our age as here, for the first time, Habermas and Derrida overcome their mutual antagonism and agree to appear side by side. As the two philosophers disassemble and reassemble what we think we know about terrorism, they break from the familiar social and political rhetoric increasingly polarized between good and evil. In this process, we watch two of the greatest intellects of the century at work.
Publisher: University of Chicago Press
ISBN: 0226066657
Category : History
Languages : en
Pages : 225
Book Description
The idea for Philosophy in a Time of Terror was born hours after the attacks on 9/11 and was realized just weeks later when Giovanna Borradori sat down with Jürgen Habermas and Jacques Derrida in New York City, in separate interviews, to evaluate the significance of the most destructive terrorist act ever perpetrated. This book marks an unprecedented encounter between two of the most influential thinkers of our age as here, for the first time, Habermas and Derrida overcome their mutual antagonism and agree to appear side by side. As the two philosophers disassemble and reassemble what we think we know about terrorism, they break from the familiar social and political rhetoric increasingly polarized between good and evil. In this process, we watch two of the greatest intellects of the century at work.
Bilinguality and Bilingualism
Author: Josiane F. Hamers
Publisher: Cambridge University Press
ISBN: 9780521648431
Category : Education
Languages : en
Pages : 486
Book Description
This updated and revised edition of Hamers and Blanc's successful textbook presents state-of-the-art knowledge about languages in contact from individual bilingualism (or bilinguality) to societal bilingualism. It is both multi- and interdisciplinary in approach, and analyses bilingualism at individual, interpersonal, and societal levels. Linguistic, cognitive and sociocultural aspects of bilingual development are explored, as are problems such as bilingual memory and polyglot aphasia. Hamers and Blanc analyse the relationship between culture, identity, and language behaviour in multicultural settings, as well as the communication strategies in interpersonal and intergroup relations. They also propose theoretical models of language processing and development, which are then applied to bilingual behaviour. Other topics reviewed include language shift, pidgins and creoles, language planning and bilingual education. This book will be invaluable to students, teachers and scholars interested in languages in contact in a range of disciplines including psycholinguistics, linguistics, the social sciences, education and language planning.
Publisher: Cambridge University Press
ISBN: 9780521648431
Category : Education
Languages : en
Pages : 486
Book Description
This updated and revised edition of Hamers and Blanc's successful textbook presents state-of-the-art knowledge about languages in contact from individual bilingualism (or bilinguality) to societal bilingualism. It is both multi- and interdisciplinary in approach, and analyses bilingualism at individual, interpersonal, and societal levels. Linguistic, cognitive and sociocultural aspects of bilingual development are explored, as are problems such as bilingual memory and polyglot aphasia. Hamers and Blanc analyse the relationship between culture, identity, and language behaviour in multicultural settings, as well as the communication strategies in interpersonal and intergroup relations. They also propose theoretical models of language processing and development, which are then applied to bilingual behaviour. Other topics reviewed include language shift, pidgins and creoles, language planning and bilingual education. This book will be invaluable to students, teachers and scholars interested in languages in contact in a range of disciplines including psycholinguistics, linguistics, the social sciences, education and language planning.
Functional Approaches to Culture and Translation
Author: Dirk Delabastita
Publisher: John Benjamins Publishing
ISBN: 9027293228
Category : Language Arts & Disciplines
Languages : en
Pages : 258
Book Description
This volume contains a generous selection of articles on translation by Professor José Lambert (K.U. Leuven). It traces the intellectual itinerary of their author, who started out as a French and Comparative Literature scholar some four decades ago trying to get a better grip on the problem of inter-literary contacts, and who soon became a key figure in the emergent discipline of Translation Studies, where he is widely known as an indefatigable promoter of descriptively oriented research. This collection shows how José Lambert has never stopped asking new questions about the crucial but often hidden role of language and translation in the world of today. It includes some of the author’s classic papers as well as a few lesser known ones that deserve wider circulation. The editors’ introduction and the bibliography complete this thought-provoking survey of the career of one of the most creative researchers in the field.
Publisher: John Benjamins Publishing
ISBN: 9027293228
Category : Language Arts & Disciplines
Languages : en
Pages : 258
Book Description
This volume contains a generous selection of articles on translation by Professor José Lambert (K.U. Leuven). It traces the intellectual itinerary of their author, who started out as a French and Comparative Literature scholar some four decades ago trying to get a better grip on the problem of inter-literary contacts, and who soon became a key figure in the emergent discipline of Translation Studies, where he is widely known as an indefatigable promoter of descriptively oriented research. This collection shows how José Lambert has never stopped asking new questions about the crucial but often hidden role of language and translation in the world of today. It includes some of the author’s classic papers as well as a few lesser known ones that deserve wider circulation. The editors’ introduction and the bibliography complete this thought-provoking survey of the career of one of the most creative researchers in the field.
Current Research in Bilingualism and Bilingual Education
Author: Piotr Romanowski
Publisher: Springer
ISBN: 331992396X
Category : Education
Languages : en
Pages : 247
Book Description
This book covers research topics in bilingual education, language policies, language contact, identity of bilingual speakers, early bilingualism, heritage languages, and more, and provides an overview of current theory, research and practice in the field of bilingualism. Each chapter is written by a specialist in the field. Part I focuses on the numerous and heterogeneous relations between languages as well as the implications arising from bilingual speech processing. In Part II, a series of contextualized studies on bilingual classrooms are presented, with diverse research designs applied in different educational settings being a key feature of these studies. Part III bridges theory and practice by offering an insight into mono- and multilingual school settings showcasing examples of educational institutions where bilingualism successfully soared and depicts the needs related to language education.
Publisher: Springer
ISBN: 331992396X
Category : Education
Languages : en
Pages : 247
Book Description
This book covers research topics in bilingual education, language policies, language contact, identity of bilingual speakers, early bilingualism, heritage languages, and more, and provides an overview of current theory, research and practice in the field of bilingualism. Each chapter is written by a specialist in the field. Part I focuses on the numerous and heterogeneous relations between languages as well as the implications arising from bilingual speech processing. In Part II, a series of contextualized studies on bilingual classrooms are presented, with diverse research designs applied in different educational settings being a key feature of these studies. Part III bridges theory and practice by offering an insight into mono- and multilingual school settings showcasing examples of educational institutions where bilingualism successfully soared and depicts the needs related to language education.