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Author: John Collinge
Publisher: Melbourne : Thesaurus Press
ISBN: 9780909535001
Category : Commercial law
Languages : en
Pages : 393
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Book Description
Author: John Collinge
Publisher: Melbourne : Thesaurus Press
ISBN: 9780909535001
Category : Commercial law
Languages : en
Pages : 393
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Book Description
Author: John Collinge
Publisher: Lexis Law Publishing (Va)
ISBN:
Category : Consumer protection
Languages : en
Pages : 568
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Book Description
Author: Maureen Brunt
Publisher: Kluwer Law International B.V.
ISBN: 9041119914
Category : Law
Languages : en
Pages : 405
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Book Description
intersecting patterns of law and economics that transcends all borders and attains a universal significance."--BOOK JACKET.
Author: William Millar Smith
Publisher:
ISBN:
Category : Australia
Languages : en
Pages : 412
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Book Description
Author:
Publisher: National Library Australia
ISBN:
Category : Bibliography, National
Languages : en
Pages : 1734
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Book Description
Author: Peter Gillies
Publisher: Federation Press
ISBN: 9781862876996
Category : Business & Economics
Languages : en
Pages : 404
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Book Description
Marketing Law covers Australian and applicable international laws applying to manufacturing, packaging, labelling, advertising, promotion, pricing and the sale of goods and services. The authors outline the applicable legal principles and legislation, and cover the extensive case law, with extracts of critical cases.There are 12 chapters: The Expression of Ideas - Copyright, Branding, Designs and Inventions, Consumer Protection, Defamation, Confidential Information, Unfair Selling Practices, Product Liability, Arrangements Restricting Competition, Exclusive Dealing, Misuse of Market Power, and Insurance.Topics covered include:statutory frameworks applying to copyright, designs, trade marks and patents; the common law tort of passing off applying to unfair selling practices; confidential information; potential defamatory liability; legislation in relation to product quality and liability; trade practices laws and the responsibilities of marketers; restrictive trade practices, with specific emphasis on the prohibitions on arrangements restricting competition, exclusive dealing and misuse of market power.
Author: Bruce R. Clarke
Publisher:
ISBN: 9780409311228
Category : Marketing
Languages : en
Pages : 570
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Book Description
Text for students and practitioners of marketing law. Successor to the 1989 edition of 'Law of Marketing in Australia and New Zealand'. Examines the legal controls on the manufacturing, labelling, packaging, distribution, promotion, pricing and retaining of goods and services. Explains how the law can be used to gain a competitive advantage in the marketplace. Clarke is head of the law department at Swinburne University of Technology. Sweeney is a lecturer in the department of banking and finance at Monash University. Both authors are barristers and solicitors of the supreme court of Victoria.
Author: Kenneth Coleridge Turvey Sutton
Publisher: Law Book Company, Limited
ISBN:
Category : Business & Economics
Languages : en
Pages : 550
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Book Description
Author: Andrea Bather
Publisher:
ISBN: 9781927227510
Category : Business & Economics
Languages : en
Pages :
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Book Description
NEW ZEALAND LAW FOR MARKETERS describes and analyses the laws relating to marketing in New Zealand. Written by an author team specialising in commercial law, marketing, and advertising, it presents the full, relevant body of New Zealand law concisely and in a format accessible to students, business owners, and managers. NEW ZEALAND LAW FOR MARKETERS has been arranged to reflect the sequence of the entire marketing process, from market intelligence leading to product concept, then launch, and marketplace activity, in an increasingly global online market space. The book retains the broad introductory approach and clarity of language of earlier editions. Fully updated, it includes a expanded coverage of the topic of law and social media - critical to the online marketing presence of most organisations. The "Further reading" section at the end of each chapter has been revised to include up-to-date, books, articles, and references. Aimed at students studying marketing, NEW ZEALAND LAW FOR MARKETERS will also be a useful text for marketing professionals and the wider business law audience, including general law practitioners.
Author:
Publisher:
ISBN: 9780959725902
Category : Advertising laws
Languages : en
Pages : 265
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Book Description
