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Author: Arlene Dávila
Publisher: Univ of California Press
ISBN: 0520274695
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Author: Arlene Dávila
Publisher: Univ of California Press
ISBN: 0520274695
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Author: Arlene Dávila
Publisher: Univ of California Press
ISBN: 0520953592
Category : History
Languages : en
Pages : 331
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Book Description
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos. Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
Author:
Publisher:
ISBN:
Category : Income tax
Languages : en
Pages : 1112
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Book Description
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 970
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Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author:
Publisher:
ISBN:
Category : Charitable uses, trusts, and foundations
Languages : en
Pages : 1530
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Book Description
Author: Patricia M. Montilla
Publisher: Bloomsbury Publishing USA
ISBN: 0313392234
Category : Social Science
Languages : en
Pages : 508
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Book Description
This book offers a complete overview of the contributions of U.S. Latinos to American popular culture and examines the emergence of the U.S. Latino identity. According to the 2010 Census, Latinos represent more than 16 percent of the total population and are the largest and fastest-growing minority group in the United States. Their vast contributions to popular culture are visible in nearly every aspect of American life and are as diverse as the countries and cultures of origin with which Latinos identify themselves. This book provides a historical overview of the developments in U.S. Latino culture and highlights the most recent expressions of Latino life in American popular culture. With coverage of topics like Latino representations in television, radio, film, and theater; U.S. Latino literature and art; Latino sports stars in baseball, basketball, boxing, football, and soccer; and contemporary pop music; this book will appeal to general readers and be a useful and engaging resource for high school and college students. The work examines the cultural ties that U.S. Latinos maintain with their country of origin or that of their ancestors, explains why language is a critical cultural marker for Latinos, and identifies how Latinos are changing American popular culture. Insightful information on U.S. Latino identity issues and prevalent cultural stereotypes is also included.
Author: United States. Internal Revenue Service
Publisher:
ISBN:
Category : Charitable uses, trusts, and foundations
Languages : en
Pages : 1056
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Book Description
Author: Andrés Torres
Publisher: Temple University Press
ISBN: 9781592134182
Category : History
Languages : en
Pages : 348
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Book Description
The first comprehensive look at the growing Latino presence in New England.
Author: Ruth Enid Zambrana
Publisher: Cornell University Press
ISBN: 0801461049
Category : Social Science
Languages : en
Pages : 310
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Book Description
It is well known that Latinos in the United States bear a disproportionate burden of low educational attainment, high residential segregation, and low visibility in the national political landscape. In Latinos in American Society, Ruth Enid Zambrana brings together the latest research on Latinos in the United States to demonstrate how national origin, age, gender, socioeconomic status, and education affect the well-being of families and individuals. By mapping out how these factors result in economic, social, and political disadvantage, Zambrana challenges the widespread negative perceptions of Latinos in America and the single story of Latinos in the United States as a monolithic group. Synthesizing an increasingly substantial body of social science research—much of it emerging from the interdisciplinary fields of Chicano studies, U.S. Latino studies, critical race studies, and family studies—the author adopts an intersectional "social inequality lens" as a means for understanding the broader sociopolitical dynamics of the Latino family, considering ethnic subgroup diversity, community context, institutional practices, and their intersections with family processes and well-being. Zambrana, a leading expert on Latino populations in America, demonstrates the value of this approach for capturing the contemporary complexity of and transitions within diverse U.S. Latino families and communities. This book offers the most up-to-date portrait we have of Latinos in America today.
![Latinos in the American Political System [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/LxjOEAAAQBAJ?fife=w80-h100)
Author: Jessica L. Lavariega Monforti
Publisher: Bloomsbury Publishing USA
ISBN: 1440853479
Category : Social Science
Languages : en
Pages : 731
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Book Description
This encyclopedia provides a comprehensive overview of the evolution of Hispanic Americans engaged in U.S. politics, from increased visibility as governors and other lawmakers at the local, state, and federal levels to their growing importance as a voting constituency. This encyclopedia comprehensively surveys the evolution of Latina/o engagement in US politics as voters, candidates, lawmakers, and public officials. It is an authoritative resource for public library patrons, high school students, and undergraduates in a variety of curricular studies, including political science, civics, American history, and Latino studies. The set's A–Z entries were carefully selected and crafted to ensure thorough coverage of all of the individuals, organizations, cultural forces, political issues, and legal decisions that have combined to elevate the role of Latinos at the polls, on the campaign trail, in Washington, and in mayors' offices, city councils, school boards, and statehouses all across the country. In-depth essays on the rising prominence of Latino Americans as voters, candidates, public officials, lawmakers, and opinion leaders will provide further context for understanding their impact on modern U.S. political processes and institutions from the perspective of liberals and conservatives alike.
