Latinos, Inc. PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Latinos, Inc. PDF full book. Access full book title Latinos, Inc. by Arlene Dávila. Download full books in PDF and EPUB format.
Author: Arlene Dávila
Publisher: Univ of California Press
ISBN: 0520274695
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Author: Arlene Dávila
Publisher: Univ of California Press
ISBN: 0520274695
Category : Business & Economics
Languages : en
Pages : 330
Get Book Here
Book Description
"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. Latinos, Inc. could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."—Stuart Ewen, author of PR! A Social History of Spin "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. Latinos Inc. provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."—George Marcus, author of Ethnography Through Thick &Thin "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, Latinos, Inc. fills a significant void within the literature on mass communications, marketing, and television studies."—Chon A. Noriega, author of Shot in America: Television, the State, and the Rise of Chicano Cinema "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. Latinos, Inc. sets a new standard for scholarship in ethnic studies and cultural studies."—George Lipsitz, author of The Possessive Investment in Whiteness : How White People Profit from Identity Politics
Author: Arlene D?vila
Publisher: Univ of California Press
ISBN: 9780520226692
Category : Social Science
Languages : en
Pages : 287
Get Book Here
Book Description
"Davila has entered the back rooms of a new and important sector of the advertising industry, shedding light on the people and businesses that are working to exploit the marketing hot buttons of Hispanic USA. "Latinos, Inc." could become a scholarly milestone, a vivid portrayal of the strange marriage between cultural anthropology and merchandising strategies that forms an elemental ingredient of U.S. consumer society."--Stuart Ewen, author of "PR! A Social History of Spin" "A work derived from prodigious fieldwork that sets a standard for the ethnography of cultural institutions in their varied corporate forms and market participations. "Latinos Inc." provides a rich, fascinating, and fresh empirical venue for theories of identity and ethnicity in the U.S."--George Marcus, author of "Ethnography Through Thick &Thin" "An insightful and compelling account of Hispanic marketing and television as it becomes a significant force in U.S. corporate media. In its rigorous attention to the culture of marketing, "Latinos, Inc." fills a significant void within the literature on mass communications, marketing, and television studies."--Chon A. Noriega, author of "Shot in America: Television, the State, and the Rise of Chicano Cinema" "Davila is the first to show us the world of Latin media through the eyes of advertising and programming professionals; the first to comprehend how Spanish language network television has reconfigured Latino identity; and the first to fully delineate the plurality and heterogeneity of Latino audiences. She enables us to understand the formative role played by advertising and commercial culture in shaping the contours of contemporary Latino/a identities. "Latinos, Inc." sets a new standard for scholarship in ethnic studies and cultural studies."--George Lipsitz, author of "The Possessive Investment in Whiteness: How White People Profit from Identity Politics"
Author:
Publisher:
ISBN:
Category : Charitable uses, trusts, and foundations
Languages : en
Pages : 1124
Get Book Here
Book Description
Author:
Publisher:
ISBN:
Category : Charitable uses, trusts, and foundations
Languages : en
Pages : 918
Get Book Here
Book Description
Author: Arlene Dávila
Publisher: Univ of California Press
ISBN: 0520937724
Category : Social Science
Languages : en
Pages : 272
Get Book Here
Book Description
Arlene Dávila brilliantly considers the cultural politics of urban space in this lively exploration of Puerto Rican and Latino experience in New York, the global center of culture and consumption, where Latinos are now the biggest minority group. Analyzing the simultaneous gentrification and Latinization of what is known as El Barrio or Spanish Harlem, Barrio Dreams makes a compelling case that—despite neoliberalism's race-and ethnicity-free tenets—dreams of economic empowerment are never devoid of distinct racial and ethnic considerations. Dávila scrutinizes dramatic shifts in housing, the growth of charter schools, and the enactment of Empowerment Zone legislation that promises upward mobility and empowerment while shutting out many longtime residents. Foregrounding privatization and consumption, she offers an innovative look at the marketing of Latino space. She emphasizes class among Latinos while touching on black-Latino and Mexican-Puerto Rican relations. Providing a unique multifaceted view of the place of Latinos in the changing urban landscape, Barrio Dreams is one of the most nuanced and original examinations of the complex social and economic forces shaping our cities today.
Author:
Publisher:
ISBN:
Category : Income tax
Languages : en
Pages : 1112
Get Book Here
Book Description
Author: Danielle Sarver Coombs
Publisher: Bloomsbury Publishing USA
ISBN:
Category : Social Science
Languages : en
Pages : 970
Get Book Here
Book Description
For the last 150 years, advertising has created a consumer culture in the United States, shaping every facet of American life—from what we eat and drink to the clothes we wear and the cars we drive. In the United States, advertising has carved out an essential place in American culture, and advertising messages undoubtedly play a significant role in determining how people interpret the world around them. This three-volume set examines the myriad ways that advertising has influenced many aspects of 20th-century American society, such as popular culture, politics, and the economy. Advertising not only played a critical role in selling goods to an eager public, but it also served to establish the now world-renowned consumer culture of our country and fuel the notion of "the American dream." The collection spotlights the most important advertising campaigns, brands, and companies in American history, from the late 1800s to modern day. Each fact-driven essay provides insight and in-depth analysis that general readers will find fascinating as well as historical details and contextual nuance students and researchers will greatly appreciate. These volumes demonstrate why advertising is absolutely necessary, not only for companies behind the messaging, but also in defining what it means to be an American.
Author: Patricia M. Montilla
Publisher: Bloomsbury Publishing USA
ISBN: 0313392234
Category : Social Science
Languages : en
Pages : 508
Get Book Here
Book Description
This book offers a complete overview of the contributions of U.S. Latinos to American popular culture and examines the emergence of the U.S. Latino identity. According to the 2010 Census, Latinos represent more than 16 percent of the total population and are the largest and fastest-growing minority group in the United States. Their vast contributions to popular culture are visible in nearly every aspect of American life and are as diverse as the countries and cultures of origin with which Latinos identify themselves. This book provides a historical overview of the developments in U.S. Latino culture and highlights the most recent expressions of Latino life in American popular culture. With coverage of topics like Latino representations in television, radio, film, and theater; U.S. Latino literature and art; Latino sports stars in baseball, basketball, boxing, football, and soccer; and contemporary pop music; this book will appeal to general readers and be a useful and engaging resource for high school and college students. The work examines the cultural ties that U.S. Latinos maintain with their country of origin or that of their ancestors, explains why language is a critical cultural marker for Latinos, and identifies how Latinos are changing American popular culture. Insightful information on U.S. Latino identity issues and prevalent cultural stereotypes is also included.
Author: Richard Delgado
Publisher: NYU Press
ISBN: 0814720390
Category : Business & Economics
Languages : en
Pages : 648
Get Book Here
Book Description
Richard Delgado is University Professor at Seattle University Law School. --
![Latinos and Latinas at Risk [2 volumes] PDF](https://books.google.com/books/content/images/frontcover/5brOEAAAQBAJ?fife=w80-h100)
Author: Gabriel Gutierrez
Publisher: Bloomsbury Publishing USA
ISBN: 0313399263
Category : Social Science
Languages : en
Pages : 859
Get Book Here
Book Description
This two-volume collection of essays addresses the Latino/a experience in present-day America, covering six major areas of importance: education, health, family, children, teens, and violence. The Latino/a presence in this country predates the United States itself, yet this group is often marginalized in the American culture. Many noted experts explore the ideology behind this prejudicial attitude, examining how America views Latinos/as, how Latinos/as view themselves, and what the future of America will look like as this group progresses toward equitable treatment. Through the exploration process, the book reveals the complexity and diversity of this community, tracing the historical trajectories of those whose diverse points of origin could be from almost anywhere, including the Americas, Europe, or other places. Written with contemporary issues at the forefront, this timely collection looks at the resolve of the Latino people and considers their histories, contributions, concerns, and accomplishments. Pointed essays address disparate quality-of-life issues in education, health, and economic stability while depicting individual and group efforts in overcoming barriers to mainstream American society. Each chapter discusses key challenge areas for the Latino American population in everyday life. An engaging "Further Investigations" feature poses questions about most of the essays, leading to critical thinking about the most important topics affecting Latino/as today.
