Author: John Martin Somers
Publisher: Lulu.com
ISBN: 1291784667
Category : Humor
Languages : en
Pages : 322
Get Book Here
Book Description
A very personal quest for a perfect state of contentment. The next logical step? Suicide. A disturbed young man shuffles through life with only one thing on his mind. To end his life. But there is a mission to accomplish first. This is to make his life as perfect as possible. However, it will not be easy. A bitterly unhappy childhood, where he suffers a cruel violent father, an ambivalent mother and a murderous younger sister, who may or may not be imaginary, sees him institutionalised. Life as an adult only serves to add to his problems. Unable to settle down in any of a number of jobs, he eventually falls in with a group of young people who murder strangers for fun. From this most unlikely of settings the mist gradually begins to lift as he achieves both comradeship and love from within the gang in a particularly unique way. Is that perfect state of contentment finally within his grasp? The young man narrates his own story.
Author: Josephine Kennedy Smart Jamieson
Publisher:
ISBN: 9781786293572
Category : Grief
Languages : en
Pages : 194
Get Book Here
Book Description
Dean Jamieson was murdered on 04/04/2006, leaving an irreplaceable void in the lives of those who held him dear.Dean's mother, Josephine, pens a devastating novel that is a deeply intimate and personal examination of the life and death of her child and the grief that accompanies such a loss.Jamieson critiques the landscape following an untimely death; the support of the social sector and the police, the role of the media and reportage and the effect on family.Jamieson's prose, whilst at times visceral, portrays the emotional weight of burying a child but offers, amongst the darkness, hope. This is a work, whilst being intimate, that transcends the personal and offers solidarity to those who have suffered the loss of a loved one.
Author: Yang, Kenneth C. C.
Publisher: IGI Global
ISBN: 1522531157
Category : Business & Economics
Languages : en
Pages : 406
Get Book Here
Book Description
In today’s multi-platform ecosystem, marketers rely on advertisements that can be accessed across multiple digital platforms to enhance audience engagement and outreach. Advertisers are exploring the global impacts of social and mobile media as part of this integrated approach. Multi-Platform Advertising Strategies in the Global Marketplace examines the international diffusion of multi-platform advertising communication practices in an increasingly globalized economy. Featuring coverage on relevant areas including cross-media, digital marketing, and consumer behavior, this extensive publication is suitable for researchers, marketers, advertisers, and business professionals interested in the global impacts of multi-platform media on the advertising industry.
Author: Vidya Subramanian
Publisher: Adobe Press
ISBN: 0133416186
Category : Business & Economics
Languages : en
Pages : 337
Get Book Here
Book Description
In digital marketing, your goal is to funnel your potential customers from the point of making them aware of your website, through engagement and conversion, and ultimately retaining them as loyal customers. Your strategies must be based on careful analysis so you know what is working for you at each stage. Adobe Analytics with SiteCatalyst Classroom in a Book teaches effective techniques for using Adobe SiteCatalyst to establish and measure key performance indicators (KPIs) tailored to your business and website. For each phase of marketing funnel analytics, author Vidya Subramanian walks you through multiple reports, showing you how to interpret the data and highlighting implementation details that affect data quality. With this essential guide, you'll learn to optimize your web analytics results with SiteCatalyst. Adobe Analytics with SiteCatalyst Classroom in a Book contains 10 lessons. The book covers the basics of learning Adobe SiteCatalyst and provides countless tips and techniques to help you become more productive with the program. You can follow the book from start to finish or choose only those lessons that interest you. Classroom in a Book®, the best-selling series of hands-on software training workbooks, helps you learn the features of Adobe software quickly and easily. Classroom in a Book offers what no other book or training program does—an official training series from Adobe Systems Incorporated, developed with the support of Adobe product experts.
Author: Lomit Patel
Publisher: O'Reilly Media
ISBN: 1492059285
Category : Business & Economics
Languages : en
Pages : 237
Get Book Here
Book Description
How can startups successfully scale customer acquisition and revenue growth with a Lean team? Out-of-the-box acquisition solutions from Facebook, Google, and others provide a good start, but the companies that can tailor those solutions to meet their specific needs, objectives, and goals will come out winners. But that hasn’t been an easy task—until now. With this practical book, author Lomit Patel shows you how to use AI and automation to provide an operational layer atop those acquisition solutions to deliver amazing results for your company. You’ll learn how to adapt, customize, and personalize cross-channel user journeys to help your company attract and retain customers—to usher in the new age of Autonomous Marketing. Learn how AI and automation can support the customer acquisition efforts of a Lean Startup Dive into Customer Acquisition 3.0, an initiative for gaining and retaining customers Explore ways to use AI for marketing purposes Understand the key metrics for determining the growth of your startup Determine the right strategy to foster user acquisition in your company Manage the increased complexity and risk inherent in AI projects
Author: Marilyn R. Becker
Publisher: New Harbinger Publications
ISBN:
Category : Family & Relationships
Languages : en
Pages : 168
Get Book Here
Book Description
Offers advice for coping with the death of a parent, discussing handling a fatal diagnosis, arranging hospital care, making funeral arrangements, and working through the grieving process.
Author: Mathew Sweezey
Publisher: Harvard Business Press
ISBN: 1633694038
Category : Business & Economics
Languages : en
Pages : 178
Get Book Here
Book Description
In a world of limitless media noise, how can businesses break through to customers? Context. We are in the midst of a massive media revolution. For the first time in history, ordinary people around the world have the ability to create, distribute, and consume content instantly, from anywhere, using connected devices. The massive increase in media "noise" created by these consumers and devices creates an entirely new situation that makes conventional marketing models obsolete. And yet countless companies and marketing organizations continue to rely on traditional models, assuming that their "campaigns" will sway customers. They couldn't be more wrong. In this provocative and practical book, Salesforce marketing maven Mathew Sweezey boldly outlines this new "infinite media" environment and poses a profound question: In a transformed world where customers shape their own experience, what is the key to breaking through and motivating them to buy? It is context--the close linkage between an individual's immediate desires and the experiences a brand creates to fulfill them. Drawing on new research and new insights into current consumer psychology, Sweezey defines the five key elements of context. Customer experiences must be: Available: Helping people achieve the value they seek in the moment Permissioned: Giving people what they've asked for, on their terms Personal: Going beyond how personal it is to how personally you can deliver it Authentic: Combining voice, empathy, and brand congruence simultaneously Purposeful: Creating a deeper connection to the brand, beyond the product Sweezey uses vivid examples to highlight a new marketing model used by high-performing brands big and small. The final part of the book shifts to execution, providing a new rule book for context-based marketing. The Context Marketing Revolution will change forever how you think about the purpose and practice of marketing.
Author: Omer Artun
Publisher: John Wiley & Sons
ISBN: 1119037328
Category : Business & Economics
Languages : en
Pages : 271
Get Book Here
Book Description
Make personalized marketing a reality with this practical guide to predictive analytics Predictive Marketing is a predictive analytics primer for organizations large and small, offering practical tips and actionable strategies for implementing more personalized marketing immediately. The marketing paradigm is changing, and this book provides a blueprint for navigating the transition from creative- to data-driven marketing, from one-size-fits-all to one-on-one, and from marketing campaigns to real-time customer experiences. You'll learn how to use machine-learning technologies to improve customer acquisition and customer growth, and how to identify and re-engage at-risk or lapsed customers by implementing an easy, automated approach to predictive analytics. Much more than just theory and testament to the power of personalized marketing, this book focuses on action, helping you understand and actually begin using this revolutionary approach to the customer experience. Predictive analytics can finally make personalized marketing a reality. For the first time, predictive marketing is accessible to all marketers, not just those at large corporations — in fact, many smaller organizations are leapfrogging their larger counterparts with innovative programs. This book shows you how to bring predictive analytics to your organization, with actionable guidance that get you started today. Implement predictive marketing at any size organization Deliver a more personalized marketing experience Automate predictive analytics with machine learning technology Base marketing decisions on concrete data rather than unproven ideas Marketers have long been talking about delivering personalized experiences across channels. All marketers want to deliver happiness, but most still employ a one-size-fits-all approach. Predictive Marketing provides the information and insight you need to lift your organization out of the campaign rut and into the rarefied atmosphere of a truly personalized customer experience.
Author: Steffen Itterheim
Publisher: Apress
ISBN: 1430233044
Category : Computers
Languages : en
Pages : 408
Get Book Here
Book Description
Learn iPhone and iPad cocos2D Game Development provides a rock-solid introduction to the cocos2d iPhone game engine and related tools. It focuses on the process of creating several games made entirely with cocos2d and little-to-no iPhone SDK and OpenGL code. By creating 2-3 sample games over the course of the book, you'll learn key concepts of the cocos2d game engine and relevant tools like Zwoptex (TextureAtlas), ParticleDesigner (Particle Effects), and others. The example games are modeled after popular App Store games so that they are relevant, recognizable, and immediately fun and inspiring. The games increase in complexity and highlight common recurring cocos2d beginner questions. As you move along, you'll learn about possible stumbling blocks and how to navigate them successfully. As you move from beginning to advanced, you'll encounter general game programming wisdom, tips for performance improvement, as well as pointers to alternative implementations and further reading. It is assumed that the reader has previous programming knowledge but not necessarily with Objective-C. Related topics such as Xcode, Objective-C, the iPhone SDK, and OpenGL are only discussed where absolutely necessary.
Author: Colleen Oakley
Publisher: Simon and Schuster
ISBN: 1501139290
Category : Fiction
Languages : en
Pages : 352
Get Book Here
Book Description
Martin County Library. A cloth bag containing 10 copies of the title, including: regular print, 1 large print copy, may also include a folder.
