Author: Ricky W. Griffin
Publisher: Pearson Educación
ISBN: 9789702605973
Category : Business & Economics
Languages : en
Pages : 722
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Book Description
For Introduction to Business courses. This best-selling text by Ricky Griffin and Ronald Ebert provides students with a comprehensive overview of all the important functions of business. Each edition has introduced cutting-edge firsts while ensuring the underlying principles that guided its creation, Doing the Basics Best, were retained. The seventh edition focuses on three simple rules- Learn, Evaluate, Apply. - NEW- Chapter 2: Understanding the Environments of Business - This new chapter puts business operations in contemporary context, explaining the idea of organizational boundaries and describing the ways in which elements from multiple environments cross those boundaries and shape organizational activities. This chapter sets the stage as an introduction to some of the most important topics covered in the rest of the book, for example: - The Economics Environment includes the role of aggregate output, standard of living, real growth rate; GDP per capita; real GDP; purchasing power parity; and the Consumer Price Index. - The Technology Environment includes special attention to new tools for competitiveness in both goods and services and business process technologies, plus e
Author:
Publisher: Editorial Elearning, S.L.
ISBN:
Category :
Languages : en
Pages : 294
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Book Description
Author: Jay H. Heizer
Publisher: Pearson Educación
ISBN: 9789702605256
Category : Business & Economics
Languages : en
Pages : 710
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Book Description
In this textbook, Heizer (business administration, Texas Lutheran U.) and Render (operations management, Rollins College) provide a broad introduction to the field of operations management. A sampling of topics includes operations strategy for competitive advantage, forecasting, design of goods and services, human resources, e- commerce, project management, inventory management, and maintenance. The CD-ROM contains video case studies, lecture notes, Excel OM and Extend software, and additional practice problems. Annotation copyrighted by Book News Inc., Portland, OR
Author: Gary Armstrong
Publisher: Pearson Educación
ISBN: 9789702604006
Category : Business & Economics
Languages : en
Pages : 686
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Book Description
Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Author: John E. Hanke
Publisher: Pearson Educación
ISBN: 9789702607595
Category : Business & Economics
Languages : en
Pages : 544
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Book Description
This top-selling book presents, in a straightforward, application-driven manner, the basic statistical techniques necessary for preparing individual business forecasts and long-range plans. The emphasis is on the application of techniques by management for decision-making. This essential book provides understandable coverage of several important topics, often omitted from other books, including econometrics; autocorrelation analysis and the use of Box-Jenkins techniques; judgmental forecasting techniques; and the means of selecting the correct forecasting technique and analyzing data. The book also reviews statistical concepts prior to introducing material that requires an understanding of those concepts. The sixth edition of Business Forecasting has been revised to include instructions on using Excel spreadsheets and the statistical package MINITAB in forecasting. An essential reference for every professional in a business of any size, from large corporations to small family-run firms.
Author:
Publisher:
ISBN:
Category : Government publications
Languages : en
Pages : 96
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Book Description
Author: Charles T. Horngren
Publisher: Pearson Educación
ISBN: 9789702606406
Category : Business & Economics
Languages : en
Pages : 724
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Book Description
Make the right decisions with Horngren/Sundem/Stratton! Horngren/Sundem/Stratton's best-selling texts emphasize decision-making throughout each chapter. Decision-making is introduced in the early text chapters and also appears in many of the text features: "Making Managerial Decisions" boxes, critical thinking exercises, and more. As always, students develop a solid understanding of costs and cost behavior and the use of cost information for planning and control decisions, not just inventory valuation. Two text versions enable faculty to select a text that only covers management accounting concepts (Chs. 1-14) or one that includes three chapters of financial accounting review (Chs. 1-17). New OneKey provides the convenience of having all text resources in a single location and available in your choice of course management platform: BlackBoard, WebCT, and CourseCompass. OneKey also includes PH Grade Assist on-line homework with automatic grading and infinite practice for students).
Author:
Publisher:
ISBN:
Category : Construction industry
Languages : en
Pages : 740
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Book Description
Author: Emilio G. Muniz Castro
Publisher: Taylor & Francis
ISBN: 1040285643
Category : Language Arts & Disciplines
Languages : en
Pages : 851
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Book Description
This Dictionary consists of some 100,000 terms in both Spanish and English, drawn from the whole range of business, finance and banking terminology. Over 45 subject areas are covered, compiled by a team of international terminologists
Author: Harvey M. Deitel
Publisher: Pearson Educación
ISBN: 9789702602545
Category : Computers
Languages : en
Pages : 1382
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Book Description
This book "explains c++'s extraordinary capabilities by presenting an optional object-orientated design and implementation case study with the Unified Modeling Language (UML) from the Object Management Group 8.5." - back cover.
