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Author: Pablo Fernández
Publisher: LID Editorial
ISBN: 8416894914
Category : Business & Economics
Languages : es
Pages : 173
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Book Description
¿Puede una empresa consolidada y de larga trayectoria duplicar sus resultados en solo dos años? ¿Es posible aumentar los beneficios entre un 25% y un 100% solo con mejorar un 5% la capacidad de retención de clientes? La respuesta a ambas preguntas es afirmativa y la clave para lograrlo está en estas páginas, en las que Pablo Fernández explica por qué el elemento fundamental del crecimiento es la relación con los clientes. A través de una rigurosa metodología implantada con éxito en empresas de todos los tamaños y sectores de Estados Unidos y América Latina, el autor explica paso a paso cómo dar sentido a un concepto que puede transformar el futuro de su empresa: no son los productos sino las relaciones las que son rentables para una compañía. La clave está en gestionar de manera estratégica las relaciones con los clientes, no en centrarse en el producto. En este libro se explica en detalle cómo hacerlo a través del modelo de las 6R (relación, retención, rentabilización, referenciación, recuperación y reactivación), que se acompaña de numerosos ejemplos y ejercicios prácticos para que usted mismo pueda implantarlo con éxito.
Author: Pablo Fernández
Publisher: LID Editorial
ISBN: 8416894914
Category : Business & Economics
Languages : es
Pages : 173
Get Book Here
Book Description
¿Puede una empresa consolidada y de larga trayectoria duplicar sus resultados en solo dos años? ¿Es posible aumentar los beneficios entre un 25% y un 100% solo con mejorar un 5% la capacidad de retención de clientes? La respuesta a ambas preguntas es afirmativa y la clave para lograrlo está en estas páginas, en las que Pablo Fernández explica por qué el elemento fundamental del crecimiento es la relación con los clientes. A través de una rigurosa metodología implantada con éxito en empresas de todos los tamaños y sectores de Estados Unidos y América Latina, el autor explica paso a paso cómo dar sentido a un concepto que puede transformar el futuro de su empresa: no son los productos sino las relaciones las que son rentables para una compañía. La clave está en gestionar de manera estratégica las relaciones con los clientes, no en centrarse en el producto. En este libro se explica en detalle cómo hacerlo a través del modelo de las 6R (relación, retención, rentabilización, referenciación, recuperación y reactivación), que se acompaña de numerosos ejemplos y ejercicios prácticos para que usted mismo pueda implantarlo con éxito.
Author: Kimberly Lynn
Publisher: Cambridge University Press
ISBN: 1107031168
Category : History
Languages : en
Pages : 411
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Book Description
This book examines the careers and writings of five inquisitors, explaining how the theory and regulations of the Spanish Inquisition were rooted in local conditions.
Author: Thomas A. Abercrombie
Publisher: Penn State Press
ISBN: 0271082798
Category : History
Languages : en
Pages : 193
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Book Description
In 1803 in the colonial South American city of La Plata, Doña Martina Vilvado y Balverde presented herself to church and crown officials to denounce her husband of more than four years, Don Antonio Yta, as a “woman in disguise.” Forced to submit to a medical inspection that revealed a woman’s body, Don Antonio confessed to having been María Yta, but continued to assert his maleness and claimed to have a functional “member” that appeared, he said, when necessary. Passing to América is at once a historical biography and an in-depth examination of the sex/gender complex in an era before “gender” had been divorced from “sex.” The book presents readers with the original court docket, including Don Antonio’s extended confession, in which he tells his life story, and the equally extraordinary biographical sketch offered by Felipa Ybañez of her “son María,” both in English translation and the original Spanish. Thomas A. Abercrombie’s analysis not only grapples with how to understand the sex/gender system within the Spanish Atlantic empire at the turn of the nineteenth century but also explores what Antonio/María and contemporaries can teach us about the complexities of the relationship between sex and gender today. Passing to América brings to light a previously obscure case of gender transgression and puts Don Antonio’s life into its social and historical context in order to explore the meaning of “trans” identity in Spain and its American colonies. This accessible and intriguing study provides new insight into historical and contemporary gender construction that will interest students and scholars of gender studies and colonial Spanish literature and history. This book is freely available in an open access edition thanks to TOME (Toward an Open Monograph Ecosystem)—a collaboration of the Association of American Universities, the Association of University Presses and the Association of Research Libraries—and the generous support of New York University. Learn more at the TOME website: openmonographs.org.
Author: Bruno Siciliano
Publisher: Springer Science & Business Media
ISBN: 1846286417
Category : Technology & Engineering
Languages : en
Pages : 644
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Book Description
Based on the successful Modelling and Control of Robot Manipulators by Sciavicco and Siciliano (Springer, 2000), Robotics provides the basic know-how on the foundations of robotics: modelling, planning and control. It has been expanded to include coverage of mobile robots, visual control and motion planning. A variety of problems is raised throughout, and the proper tools to find engineering-oriented solutions are introduced and explained. The text includes coverage of fundamental topics like kinematics, and trajectory planning and related technological aspects including actuators and sensors. To impart practical skill, examples and case studies are carefully worked out and interwoven through the text, with frequent resort to simulation. In addition, end-of-chapter exercises are proposed, and the book is accompanied by an electronic solutions manual containing the MATLAB® code for computer problems; this is available free of charge to those adopting this volume as a textbook for courses.
Author: Lorenzo Maniscalco
Publisher: BRILL
ISBN: 9004404813
Category : Law
Languages : en
Pages : 253
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Book Description
Equity in Early Modern Legal Scholarship offers a comprehensive account of the development of equity by legal writers in the early modern period, unearthing a time of lively debate about its nature and function.
Author:
Publisher: University Press of Florida
ISBN: 0813048834
Category : History
Languages : en
Pages : 340
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Book Description
Florida’s lower gulf coast was a key region in the early European exploration of North America, with an extraordinary amount of first-time interactions between Spaniards and Florida’s indigenous cultures. Discovering Florida compiles all the major writings of Spanish explorers in the area between 1513 and 1566. Including transcriptions of the original Spanish documents as well as English translations, this volume presents—in their own words—the experiences and reactions of Spaniards who came to Florida with Juan Ponce de León, Pánfilo de Narváez, Hernando de Soto, and Pedro Menéndez de Avilés. These accounts, which have never before appeared together in print, provide an astonishing glimpse into a world of indigenous cultures that did not survive colonization. With introductions to the primary sources, extensive notes, and a historical overview of Spanish exploration in the region, this book offers an unprecedented firsthand view of La Florida in the earliest stages of European conquest.
Author: Eberhard Crailsheim
Publisher: Böhlau Verlag Köln Weimar
ISBN: 3412225363
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
In early modern times, the city of Seville was the most important entrept̥ between the Old and the New World, attracting numerous merchants from all of Europe. They provided the American market with European merchandise, especially with textiles and metalware from Flanders and France. This book investigates the networks of Flemish and French merchants in Seville, displaying overall structures of trade as well as collective strategies of both merchant colonies.
Author: Thomas F. Mayer
Publisher: Routledge
ISBN: 1351963929
Category : History
Languages : en
Pages : 432
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Book Description
Reginald Pole (1500-1558), cardinal and archbishop of Canterbury, was at the centre of reform controversies in the mid 16th century - antagonist of Henry VIII, a leader of the reform group in the Roman Church, and nearly elected pope (Julius III was elected in his stead). His voluminous correspondence - more than 2500 items, including letters to him - forms a major source for historians not only of England, but of Catholic Europe and the early Reformation as a whole. In addition to the insight they provide on political history, both secular and ecclesiastical, and on the spiritual motives of reform, they also constitute a great resource for our understanding of humanist learning and cultural patronage in the Renaissance. Hitherto there has been no comprehensive, let alone modern or accurate listing and analysis of this correspondence, in large part due to the complexity of the manuscript traditions and the difficulties of legibility. The present work makes this vast body of material accessible to the researcher, summarising each letter (and printing key texts usually in critical editions), together with necessary identification and comment. The first three volumes in this set will contain the correspondence; the fourth and fifth will provide a biographical companion to all persons mentioned, and will together constitute a major research tool in their own right. This first volume covers the crucial turning point in Pole’s career: his protracted break with Henry and the substitution of papal service for royal. One major dimension of this rupture was a profound religious conversion which took Pole to the brink of one of the defining moments of the Italian Reformation, the writing of the ’Beneficio di Christo’.
Author: Robert Browning
Publisher:
ISBN:
Category : Executions and executioners
Languages : en
Pages : 554
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Book Description
Author: Vanessa Ratten
Publisher: Routledge
ISBN: 0429559984
Category : Business & Economics
Languages : en
Pages : 183
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Book Description
This book is an insightful text looking at sustainable innovation and the emerging fourth sector, i.e. hybrid organizations, through an interdisciplinary approach. The book illuminates what hybrid organizations are and how they generate new ways of creating blended value to secure the well-being of future generations and preservation of ecological services. The book also discusses how sustainable innovation may offer creative solutions to societal issues, the sharing economy and the circular economy. This book will appeal to those taking MBA and EMBA programmes, and those with an interest in creating sustainable business and innovation solutions.
