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Author: Veronika Kalmar
Publisher: St. Martin's Griffin
ISBN: 142997608X
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include: Funding your label Maneuvering through the legal maze Selling your product online and off Picking and signing bands Promotion and touring Avoiding the most common pitfalls of a new label And even tells you when it's time to sell out to "the man." Kalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.
Author: Veronika Kalmar
Publisher: St. Martin's Griffin
ISBN: 142997608X
Category : Business & Economics
Languages : en
Pages : 214
Get Book
Book Description
Whether you're in a band, a business entrepreneur or just interested in the music business, Label Launch will let you take your fantasies of holding the reigns at your own record label into reality. In fun, easy-to-understand language Veronika Kalmar takes you step-by-step through the intricate process of running a label from the moment you think about entering the biz until your first CD, vinyl single, or demo tape rolls off the press. Topics covered include: Funding your label Maneuvering through the legal maze Selling your product online and off Picking and signing bands Promotion and touring Avoiding the most common pitfalls of a new label And even tells you when it's time to sell out to "the man." Kalmer has culled information from the best in the independent record business interviewing heads of labels who have made a great success and those that almost didn't make it.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 76
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Tessa Hebb
Publisher: Routledge
ISBN: 1136249745
Category : Business & Economics
Languages : en
Pages : 764
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Book Description
The UN-supported Principles for Responsible Investment initiative has led to around a third of the world’s financial assets being managed with a commitment to invest in a way that considers environmental, social or governance (ESG) criteria. The responsible investment trend has increased dramatically since the global financial crisis, yet understanding of this field remains at an early stage. This handbook provides an atlas of current practice in the field of responsible investment. With a large global team of expert contributors, the book explores the impact of responsible investment on key financial actors ranging from mainstream asset managers to religious organizations. Offering students and researchers a comprehensive introduction to current scholarship and international structures in the expanding discipline of responsible investment, this handbook is vital reading across the fields of finance, economics and accounting.
Author: Tom Hutchison
Publisher: Taylor & Francis
ISBN: 1136124535
Category : Technology & Engineering
Languages : en
Pages : 428
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Book Description
Record Label Marketing provides clear, in-depth information on corporate marketing processes, combining marketing theory with the real world "how to" practiced in marketing war rooms. This industry-defining book is clearly illustrated throughout with figures, tables, graphs, and glossaries. Record Label Marketing is essential reading for current and aspiring professionals and students, and also offers a valuable overview of the music industry. Record Label Marketing... * Builds your knowledge base by introducing the basics of the marketing mix, market segmentation and consumer behavior * Gives you the tools necessary to understand and use SoundScan data, and to successfully manage the budget of a recorded music project * Presents vital information on label publicity, advertising, retail distribution and marketing research * Introduces you to industry resources like NARM, RIAA, and the IFPI * Offers essential marketing strategies including grassroots promotion and Internet/new media, as well as highlighting international marketing opportunities * Reveals how successful labels use video production, promotional touring and special products to build revenue * Looks to the future of the music business-how online developments, technological diffusion, and convergence and new markets are continually reshaping the industry This guide is accompanied by a website, www.recordlabelmarketing.com, which offers interactive assignments to strengthen your knowledge as well as updates on the latest news, industry figures and developments.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 126
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author: Rachel Maude
Publisher: Poppy
ISBN: 0316039942
Category : Young Adult Fiction
Languages : en
Pages : 288
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Book Description
Fashion isn't everything. It's the only thing. Halloween comes to Winston Prep and the newly named teen fashion label POSEUR introduces this season's must-have accessory: a red-hot handbag called the Trick-or-Treater. But whose design is sweetest? Janie, Petra, Melissa, and Charlotte all insist: Mine. You see the problem? Good thing, then, for the sweetness of revenge. Time to dust off that costume and put your best mask forward. 'Tis the season for candy, conflict, and couture. The Good, the Fab, and the Ugly is the second juicy novel in the stylish and hilarious new series from the publisher of the national bestselling Gossip Girl, The Clique, The It Girl, and The A-List. Includes 5 do-it-yourself patterns by real-life fashion label Compai and fashion sketches throughout by the author!
Author: Stefanos Zenios
Publisher: Cambridge University Press
ISBN: 0521517427
Category : Medical
Languages : en
Pages : 779
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Book Description
Recognize market opportunities, master the design process, and develop business acumen with this 'how-to' guide to medical technology innovation. Outlining a systematic, proven approach for innovation - identify, invent, implement - and integrating medical, engineering, and business challenges with real-world case studies, this book provides a practical guide for students and professionals.
Author: Nick Sadler
Publisher: Velocity Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 250
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Book Description
Whether you want to start a record label, self-release your own music, or are just an avid music lover, this book will give you information about the business of music. The Label Machine: How to Start, Run and Grow Your Own Independent Music Label is the first book to give music artists practical step-by-step comprehensive instructions for setting up and running an independent music label to successfully distribute and market their music. You will learn all about the music industry business and how to navigate the tricky dos and don'ts. You will finally understand and take control of your music copyright and get to grips with the legalities involved. You will build your music business effortlessly, learning how to professionally market your music and artists - allowing you to reach thousands of fans. And essentially, you will learn how to create multiple label revenue streams to create an established record label. It features a detailed breakdown of how every part of the industry works together, including copyright in the UK and US, record label set-up, record releases, and royalty collection. It also provides in-depth guides on marketing, covering; traditional PR, Facebook and Instagram advertising, Spotify playlisting, and fan growth. Includes templates for record label and management contracts, marketing and promotion schedules, press releases, and fan email automation.
Author: Alex Nicholls
Publisher: SAGE
ISBN: 1446233359
Category : Business & Economics
Languages : en
Pages : 289
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Book Description
′Today, Fair Trade finds itself at a crucial point in its evolution from alternative trading mechanism to a mainstream economic model. As the only certifier in the largest Fair Trade market in the world, TransFair USA has observed the explosive growth in consumer awareness and business interest in Fair Trade certification. New research into the progress of Fair Trade to date and, crucially, its key future directions is urgently needed. Fair Trade is therefore a valuable and timely contribution.The range and depth of the book is considerable. It is international in outlook and engages with a broad spectrum of theory and thinking. Its style is approachable yet rigorous. I would strongly recommend it to industry, academics, students, policy-makers and the interested reader in general′ - Paul Rice, CEO, TransFair USA ′This work - a powerful study of the maelstrom of issues and cross currents in the Fair Trade and Development movements is long overdue. Through case studies, quantative analysis and reasoned arguement, this work makes its case with cogent force′ - Hamish Renton, Product Manager Food You Can Trust, Tesco ′With the fair trade sector growing rapidly, it is vital that the concept is understood properly and the future potential mapped out. Fair Trade provides a comprehensive guide to all aspects of fair trade which make it a "must read" for everyone from casual buyer right through to seasoned producer. Here′s your chance to see how you can easily change the world for the better′ - Mel Young, editor-in-chief, New Consumer, Britain′s only fair trade magazine, www.newconsumer.org. Fair Trade is at a crucial moment in its evolution from alternative trading mechanism to mainstream economic model. This timely and thoughtful book looks at the strategic future for Fair Trade. Each chapter spearheads a key area of Fair Trade thinking and theory and the political, legal and economic context of Fair Trade is given careful scrutiny. Difficult questions are tackled such as `What is the role and value of corporate social responsibility?′ and `What is the brand meaning of Fair Trade?′ Throughout, readers are supported by: - Revealing case studies and useful data analysis; - Concise histories of different Fair Trade organisations; - Chapter summaries and conclusions.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 72
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Book Description
In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
