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Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Author:
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 170
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Book Description
Author: Zeixs,
Publisher:
ISBN: 9789812458377
Category : Labels
Languages : en
Pages : 672
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Book Description
Wrap it up, unwrap it, and wrap it up again. Every day we have to deal with packaging in one form or another. There's almost nothing that cannot be wrapped up. There's a special packaging for almost everything - consumer's goods, clothing, food, even plants and living animals. The perfect packaging is rounded off by a distinctive label. Some are merely functional and plain, some are inventive, more aesthetically pleasing. A much more interesting and rewarding field of work than one would imagine! Therefore, we've collected the best works in the field of package and label designs - realized or not - in 2D, 3D, as a photo or just as a sketch. How would you wrap it up?
Author: John Morton
Publisher: Tarsus Exhibitions & Publishing Limited
ISBN: 9781910507032
Category : Labels
Languages : en
Pages : 82
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Book Description
This book examines the developments that have taken place in the prepress arena and will explore in detail the progress of a typical label job from design rough through to its arrival on the printing press. What will become clear to the reader is that the design to print process is still very complex and that there are many stages to ensuring that the final printed label meets the expectations of the brand owner. Excellent communication and co-operation between the designer, printer and brand owner are an important and essential element in delivering a successful result and supply. The aim of this book is to help provide a comprehensive insight into all these stages, thereby eliminating the opportunities for mistakes that could add unnecessary costs to a design project. Chapters include: Design and origination Preparation for printing Proofing Prepress output Supply chain issues
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 1118501802
Category : Design
Languages : en
Pages : 274
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Book Description
How to create packaging designs for consumer brands that effectively communicate in the retail environment Packaging Design: Successful Product Branding from Concept to Shelf is the most comprehensive resource of practical and professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with real-world advice, step-by-step descriptions of the creative process, and all-important insights into the stakeholders, the design process, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the packaging design process. In one convenient book, you'll find: * Insightful images of the design process, design concepts, three-dimensional models, and prototypes * A wealth of case studies showcasing how superior packaging designs were created * A framework for today's packaging design business * Environmental considerations, along with legal and regulatory issues * Useful appendices with advice on portfolio development and professional practice guidelines
Author: Marianne R. Klimchuk
Publisher: John Wiley & Sons
ISBN: 111802706X
Category : Design
Languages : en
Pages : 256
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Book Description
The fully updated single-source guide to creating successful packaging designs for consumer products Now in full-color throughout, Packaging Design, Second Edition has been fully updated to secure its place as the most comprehensive resource of professional information for creating packaging designs that serve as the marketing vehicles for consumer products. Packed with practical guidance, step-by-step descriptions of the creative process, and all-important insights into the varying perspectives of the stakeholders, the design phases, and the production process, this book illuminates the business of packaging design like no other. Whether you're a designer, brand manager, or packaging manufacturer, the highly visual coverage in Packaging Design will be useful to you, as well as everyone else involved in the process of marketing consumer products. To address the most current packaging design objectives, this new edition offers: Fully updated coverage (35 percent new or updated) of the entire packaging design process, including the business of packaging design, terminology, design principles, the creative process, and pre-production and production issues A new chapter that puts packaging design in the context of brand and business strategies A new chapter on social responsibility and sustainability All new case studies and examples that illustrate every phase of the packaging design process A history of packaging design covered in brief to provide a context and framework for today's business Useful appendices on portfolio preparation for the student and the professional, along with general legal and regulatory issues and professional practice guidelines
Author: Alec Davis
Publisher:
ISBN:
Category : Labels
Languages : en
Pages : 208
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Book Description
Author: Jonny Trunk
Publisher:
ISBN: 9780956356284
Category : Food
Languages : en
Pages : 0
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Book Description
In 1962, when Peter Dixon joined the Sainsburys Design Studio, a remarkable revolution in packaging design began. The supermarket was developing its distinctive range of Own Label products, and Dixons designs for the line were revolutionary: simple, stripped down, creative, and completely different from what had gone before. Their striking modernity pushed the boundaries, reflecting a period full of optimism. They also helped to build Sainsburys into a brand giant, the first real Super market of the time. This book examines and celebrates this paradigm shift, which redefined packaging design, and led to the creation of some of the most original packaging ever seen. Produced in collaboration with the Sainsbury family and The Sainsbury Archive, the book reveals an astonishing and exhaustive body of work. A unique insight into what and how we ate, the packaging is presented using both scanned original flat packets and photographic records made at the time by the design team. An essential book for graphic designers and those interested in the culture of consumerism, these designs remain fresh and relevant today. This feast of nostalgia taps into the fond memories of a generation brought up on these beautifully packaged goods.
Author: Alec Davis
Publisher: London, [England] : Faber and Faber
ISBN:
Category : Emballages
Languages : en
Pages : 230
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Book Description
Author: Kiki Eldridge
Publisher: Rockport Publishers
ISBN: 1610601483
Category : Design
Languages : en
Pages : 320
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Book Description
When attempting to create a bag, tag, or label design that is strong in every respect, you are contending with some of the world's best designers. To compete in this league, you have to know your competition. Finally, here is a book in which you can find 1,000 examples of brilliant bags, tags, and labels. Fresh ideas from a variety of industries are offered in a format that is as easy to read as any catalog. This book gives you the information you need to know in a quick-hit format, allowing the visuals to speak for themselves. Jam-packed with exciting samples from around the world, this consummate style resource provides you with an abundance of inspired ideas that will help your clients get noticed-and remembered.
Author: Gavin Ambrose
Publisher: Bloomsbury Publishing
ISBN: 1350034223
Category : Design
Languages : en
Pages : 212
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Book Description
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
