La RSC de las grandes empresas españolas con presencia en América Latina PDF Download
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Author: Juan Francisco Polo Martín
Publisher:
ISBN: 9788470744310
Category : Corporations, Spanish
Languages : es
Pages : 179
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Book Description
Author: Juan Francisco Polo Martín
Publisher:
ISBN: 9788470744310
Category : Corporations, Spanish
Languages : es
Pages : 179
Get Book Here
Book Description
Author: Juan Francisco Polo Martín
Publisher:
ISBN:
Category :
Languages : es
Pages :
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : es
Pages : 114
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Book Description
Author: Carmen Valor
Publisher: LOS LIBROS DE LA CATARATA
ISBN: 9788483194119
Category : Law
Languages : es
Pages : 317
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Book Description
Author: Fundación Carolina. Centro de Estudios Hispánicos e Iberoamericanos
Publisher:
ISBN:
Category :
Languages : es
Pages : 118
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Book Description
Author: Isabel Roser
Publisher:
ISBN: 9788461199587
Category :
Languages : es
Pages : 168
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Book Description
Author: María Luisa Álvarez Durante
Publisher: Cyan
ISBN: 9788481986228
Category : Corporations, Spanish
Languages : es
Pages : 158
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Book Description
Author: Elena Sánchez Romero
Publisher:
ISBN:
Category :
Languages : es
Pages :
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Book Description
Author: Rajendra Sisodia
Publisher: Pearson Prentice Hall
ISBN: 0132716178
Category : Business & Economics
Languages : en
Pages : 319
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Book Description
Today’s best companies get it. From Costco® to Commerce Bank, Wegmans to Whole Foods®: they’re becoming the ultimate value creators. They’re generating every form of value that matters: emotional, experiential, social, and financial. And they’re doing it for all their stakeholders. Not because it’s “politically correct”: because it’s the only path to long-term competitive advantage. These are the Firms of Endearment. Companies people love doing business with. Love partnering with. Love working for. Love investing in. Companies for whom “loyalty” isn’t just real: it’s palpable, and driving unbeatable advantages in everything from marketing to recruitment. You need to become one of those companies. This book will show you how. You’ll find specific, practical guidance on transforming every relationship you have: with customers, associates, partners, investors, and society. If you want to be great—truly great—this is your blueprint. We’re entering an Age of Transcendence, as people increasingly search for higher meaning in their lives, not just more possessions. This is transforming the marketplace, the workplace, the very soul of capitalism. Increasingly, today’s most successful companies are bringing love, joy, authenticity, empathy, and soulfulness into their businesses: they are delivering emotional, experiential, and social value–not just profits. Firms of Endearment illuminates this, the most fundamental transformation in capitalism since Adam Smith. It’s not about “corporate social responsibility”: it’s about building companies that can sustain success in a radically new era. It’s about great companies like IDEO and IKEA®, Commerce Bank and Costco®, Wegmans and Whole Foods®: how they earn the powerful loyalty and affection that enables truly breathtaking performance. This book is about gaining “share of heart,” not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust... and how to get there from wherever you are now.
Author: Larissa A. Grunig
Publisher: Routledge
ISBN: 1135467749
Category : Business & Economics
Languages : en
Pages : 449
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Book Description
The past 20 years have seen an influx of women into the practice of public relations, yet gender-based disparities in pay and advancement remain a troubling reality. As the field becomes feminized, moreover, female and male practitioners alike confront the prospect of dwindling salaries and prestige. This landmark book presents a comprehensive examination of the status of women in public relations and proposes concrete ways to achieve greater parity in education and practice. The authors integrate the theoretical literature of public relations and gender with results of a major longitudinal study of women in the field, along with illuminating focus group and interview data. Topics covered include factors contributing to sex discrimination; how public relations stacks up against other professions on gender-related issues; the challenges facing female managers and entrepreneurs; the experiences of ethnic minority professionals; the salary gap; the glass ceiling; and how to foster solutions on individual, organizational, and societal levels. This volume is an essential read for both educators and practitioners in public relations. It can be used as a course text in graduate research seminars, and also as a supplemental text in courses addressing gender issues in PR. It serves as a useful guide for young practitioners entering the profession, and provides critical insights for public relations managers.
