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Author: Claude Cossette
Publisher: Presses Université Laval
ISBN: 9782763784076
Category : Business & Economics
Languages : fr
Pages : 318
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Book Description
"La publicité de A à Z constitue un outil de référence irremplaçable pour tous ceux qui gravitent autour du monde de la publicité" Luc Dupont"La publicité de A à Z est un petit livre par son format...mais grand par son contenu : plus de 3000 mots et expressions définis, expliqués, interreliés et traduits."Marianne Kugler
Author: Claude Cossette
Publisher: Presses Université Laval
ISBN: 9782763784076
Category : Business & Economics
Languages : fr
Pages : 318
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Book Description
"La publicité de A à Z constitue un outil de référence irremplaçable pour tous ceux qui gravitent autour du monde de la publicité" Luc Dupont"La publicité de A à Z est un petit livre par son format...mais grand par son contenu : plus de 3000 mots et expressions définis, expliqués, interreliés et traduits."Marianne Kugler
Author: Jamin Pelkey
Publisher: Bloomsbury Publishing
ISBN: 1350139335
Category : Literary Criticism
Languages : en
Pages : 369
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Book Description
Bloomsbury Semiotics offers a state-of-the-art overview of the entire field of semiotics by revealing its influence on a wide range of disciplinary perspectives. With four volumes spanning theory, method and practice across the disciplines, this definitive reference work emphasizes and strengthens common bonds shared across intellectual cultures, and facilitates the discovery and recovery of meaning across fields. It comprises: Volume 1: History and Semiosis Volume 2: Semiotics in the Natural and Technical Sciences Volume 3: Semiotics in the Arts and Social Sciences Volume 4: Semiotic Movements Written by leading international experts, the chapters provide comprehensive overviews of the history and status of semiotic inquiry across a diverse range of traditions and disciplines. Together, they highlight key contemporary developments and debates along with ongoing research priorities. Providing the most comprehensive and united overview of the field, Bloomsbury Semiotics enables anyone, from students to seasoned practitioners, to better understand and benefit from semiotic insight and how it relates to their own area of study or research. Volume 2: Semiotics in the Natural and Technical Sciences presents the state-of-the art in semiotic approaches to disciplines ranging from mathematics and biology to neuroscience and medicine, from evolutionary linguistics and animal behaviour studies to computing, finance, law, architecture, and design. Each chapter casts a vision for future research priorities, unanswered questions, and fresh openings for semiotic participation in these and related fields.
Author:
Publisher: Editions Bréal
ISBN: 2749523079
Category :
Languages : en
Pages : 161
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Book Description
Author: Jeffra Flaitz
Publisher: Walter de Gruyter
ISBN: 3110848120
Category : Language Arts & Disciplines
Languages : en
Pages : 240
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Book Description
CONTRIBUTIONS TO THE SOCIOLOGY OF LANGUAGE brings to students, researchers and practitioners in all of the social and language-related sciences carefully selected book-length publications dealing with sociolinguistic theory, methods, findings and applications. It approaches the study of language in society in its broadest sense, as a truly international and interdisciplinary field in which various approaches, theoretical and empirical, supplement and complement each other. The series invites the attention of linguists, language teachers of all interests, sociologists, political scientists, anthropologists, historians etc. to the development of the sociology of language.
Author: National Library of Medicine (U.S.)
Publisher:
ISBN:
Category : Medicine
Languages : en
Pages : 1008
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Book Description
First multi-year cumulation covers six years: 1965-70.
Author: David H. T. Scott
Publisher: Liverpool University Press
ISBN: 1846314860
Category : Art
Languages : en
Pages : 129
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Book Description
This book sets out to explore the way, with the onset of a new and integral relationship between text and image, the modern poster is able to evolve distinctive persuasive strategies that will transform modern advertising. The book shows how this fundamental development is closely related to contemporary developments in the visual arts - in particular Futurism and Art Deco - and reflects the increasing cross-fertilisation and symbiosis between art and graphic design. The book focuses in particular on the way conventional textual strategies - metaphor, metonymy, rebus - are adapted by the modern poster to produce visual or textual/visual equivalents which, through their employment of combined pictorial and linguistic elements maximise their attractive or persuasive power over the viewer/reader. A key aim of the book is to clarify the assumptions on which semiology (the study of signs) is based in the context of modern poster artists' practice. The text/image relation is explored through five chapters focussing on (1) the rhetoric of image/text in general; (2) text and image in airline logos: British Airways and Air France; (3) visual metonymies in boxing posters; (4) text and image in posters expressing speed; (5) text/image in Swiss tourist posters. There are approximately 120 colour illustrations arranged in groups that reflect the different orientations of the chapters.
Author:
Publisher:
ISBN:
Category : Union catalogs
Languages : en
Pages : 616
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Book Description
Includes entries for maps and atlases.
Author: Library of Congress
Publisher:
ISBN:
Category : Monographic series
Languages : en
Pages : 864
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Book Description
Author: Bernard S. Myers
Publisher:
ISBN:
Category : Art
Languages : en
Pages : 860
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Book Description
Subject matter consists of representational arts in the broadest sense, architecture, sculpture, painting, and other man-made objects with no limits as to time, place, or cultural environment.
Author: David Eggenberger
Publisher: Jack Heraty & Associates, Incorporated
ISBN:
Category : Art
Languages : en
Pages : 856
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Book Description
