La moda come motore economico: innovazione di processo e prodotto, nuove strategie commerciali, comportamento dei consumatori / Fashion as an economic engine: process and product innovation, commercial strategies, consumer behavior PDF Download
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Author: Giampiero Nigro
Publisher: Firenze University Press
ISBN: 8855185640
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transformation, the consequences of which are projected into contemporary society, but which matured in pre-industrial times: the advent of fashion.
Author: Giampiero Nigro
Publisher: Firenze University Press
ISBN: 8855185640
Category : Business & Economics
Languages : en
Pages : 424
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Book Description
The study of the textile sector has always been central to economic history: from reconstructions of the dynamic growth in the medieval wool industry, to the rise of silk and light and mixed fabrics in the modern era, to the driving role of cotton in the industrialisation process. Although the dynamics of textile manufacturing are closely linked to the transformations of fashion, economic history has long neglected its role as a factor in economic change, treating it primarily as a kind of exogenous catalyst. This book makes a decisive contribution to the understanding of a fundamental transformation, the consequences of which are projected into contemporary society, but which matured in pre-industrial times: the advent of fashion.
Author: Giorgio Riello
Publisher: Cambridge University Press
ISBN: 1108643523
Category : History
Languages : en
Pages : 525
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Book Description
This is the first global history of dress regulation and its place in broader debates around how human life and societies should be visualised and materialised. Sumptuary laws were a tool on the part of states to regulate not only manufacturing systems and moral economies via the medium of expenditure and consumption of clothing but also banquets, festivities and funerals. Leading scholars on Asian, Latin American, Ottoman and European history shed new light on how and why items of dress became key aspirational goods across society, how they were lobbied for and marketed, and whether or not sumptuary laws were implemented by cities, states and empires to restrict or channel trade and consumption. Their findings reveal the significance of sumptuary laws in medieval and early modern societies as a site of contestation between individuals and states and how dress as an expression of identity developed as a modern 'human right'.
Author: Beverly Lemire
Publisher: Cambridge University Press
ISBN: 0521192560
Category : Business & Economics
Languages : en
Pages : 399
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Book Description
Charts the rise of consumerism and the new cosmopolitan material cultures that took shape across the globe from 1500 to 1820.
Author: Bruno Blondé
Publisher: Cambridge University Press
ISBN: 1108474683
Category : History
Languages : en
Pages : 323
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Book Description
A comprehensive dissection of the making of urban society in the Low Countries during the middle ages and the sixteenth century.
Author: Evelyn S. Welch
Publisher: Pasold Studies in Textile Hist
ISBN: 9780198738176
Category : Design
Languages : en
Pages : 0
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Book Description
Why were beards suddenly stylish in Europe after 1500? Why did the ruff come in and out of use in the sixteenth and early seventeenth centuries? Why did men from Spain to Sweden suddenly decide to adopt wigs around 1660 only to drop the less than fifty years later? How did manufacturers and merchants encourage and then respond to changing demands for colourful printed patterns and new cuts and styles of tailoring in the seventeenth and eighteenth centuries? As importantly, why were some novelties and innovations quickly adopted while others were unsuccessful? This book, the result of a three-year Humanities in the European Research Area project 'Fashioning the Early Modern: Creativity and Innovation in Europe, 1500-1800', brings together essays which answer these questions. It explores the means by which fashion ideas were disseminated, through pattern books, gazettes, and early newspapers as well as by barbers, seamstresses, tailors, and weavers. Spanning three hundred years from 1500 to 1800, the book turns to material culture to answer questions about economic and social innovation in Continental Europe, England, and Scandinavia. The essays demonstrate the value of turning to surviving objects, from knitted stockings to silk swatches, and the understanding that emerges when we take fashion seriously. -- from dust jacket.
Author: David Holton
Publisher: Cambridge University Press
ISBN: 052132579X
Category : Drama
Languages : en
Pages : 360
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Book Description
This book presents a comprehensive study of the literature of the Cretan Renaissance and relates it to its historical, social and cultural context. Crete, ruled by Venice from 1211 to 1669, responded to the stimulus of contact with the Renaissance in a body of narrative, personal and dramatic poetry, written in the Cretan dialect, and now regarded as an important influence on Modern Greek literature. The historical background is related to an examination of the structure of Veneto-Cretan society, while the central chapters concentrate on the literary texts including tragedy, comedy, pastoral and religious drama.
Author: Paul Karasik
Publisher: McGraw Hill Professional
ISBN: 0071460586
Category : Business & Economics
Languages : en
Pages : 385
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Book Description
How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other new technologies to deliver seminars; marketing on the Web; developing coaching services in conjunction with seminars; and E-mail newsletters. Readers get a fully updated and expanded directory--listing the names, addresses, and telephone numbers for hundreds of public seminar companies, corporate training companies, speakers bureaus, and seminar websites.
Author: Giorgio Riello
Publisher: Cambridge University Press
ISBN: 1107328225
Category : Business & Economics
Languages : en
Pages : 660
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Book Description
Today's world textile and garment trade is valued at a staggering $425 billion. We are told that under the pressure of increasing globalisation, it is India and China that are the new world manufacturing powerhouses. However, this is not a new phenomenon: until the industrial revolution, Asia manufactured great quantities of colourful printed cottons that were sold to places as far afield as Japan, West Africa and Europe. Cotton explores this earlier globalised economy and its transformation after 1750 as cotton led the way in the industrialisation of Europe. By the early nineteenth century, India, China and the Ottoman Empire switched from world producers to buyers of European cotton textiles, a position that they retained for over two hundred years. This is a fascinating and insightful story which ranges from Asian and European technologies and African slavery to cotton plantations in the Americas and consumer desires across the globe.
Author: William M. Reddy
Publisher: Cambridge University Press
ISBN: 9780521347792
Category : Business & Economics
Languages : en
Pages : 420
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Book Description
Professor Reddy traces the transition from pre-capitalist to capitalist culture in the French textile industry from 1750 to 1900. Using anthropology and social history, he shows how and why the conception of the social order based on the idea of the market began to emerge, and examines the attendant political and social conflict.
Author: Julia De Lacy Mann
Publisher: Manchester University Press
ISBN: 9780719005381
Category : Business & Economics
Languages : en
Pages : 432
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Book Description
