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Author: Francisco Yáñez Brea
Publisher:
ISBN: 9781549759482
Category :
Languages : es
Pages : 131
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Book Description
El modelo industrial está cambiando a una velocidad de vértigo y en este libro descubrimos la tecnología más innovadora que lo hace posible para ponerla al alcance de estudiantes y nuevos profesionales, con el objetivo de que puedan enriquecer sus conocimientos, diferenciarse de otros candidatos que optan a un nuevo puesto de trabajo y poder aportar ideas innovadoras a su futura empresa. Con la lectura de este libro, redactado en un lenguaje comprensible para los no especialistas, conseguiremos conocer la tecnología que hace posible la cuarta Revolución Industrial, los cambios que va a generar y los beneficios de su aplicación. IoT, AGV, RFID, RTLS, Fabricación Aditiva, Robótica Colaborativa, PLM, Gemelo Digital, CPS,... son algunos ejemplos de las KETs (tecnologías facilitadoras esenciales) que te vamos a mostrar.
Author: Francisco Yáñez Brea
Publisher:
ISBN: 9781549759482
Category :
Languages : es
Pages : 131
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Book Description
El modelo industrial está cambiando a una velocidad de vértigo y en este libro descubrimos la tecnología más innovadora que lo hace posible para ponerla al alcance de estudiantes y nuevos profesionales, con el objetivo de que puedan enriquecer sus conocimientos, diferenciarse de otros candidatos que optan a un nuevo puesto de trabajo y poder aportar ideas innovadoras a su futura empresa. Con la lectura de este libro, redactado en un lenguaje comprensible para los no especialistas, conseguiremos conocer la tecnología que hace posible la cuarta Revolución Industrial, los cambios que va a generar y los beneficios de su aplicación. IoT, AGV, RFID, RTLS, Fabricación Aditiva, Robótica Colaborativa, PLM, Gemelo Digital, CPS,... son algunos ejemplos de las KETs (tecnologías facilitadoras esenciales) que te vamos a mostrar.
Author: Luis Joyanes Aguilar
Publisher:
ISBN: 9789587783162
Category :
Languages : es
Pages : 471
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Book Description
Author: Wilson Ozuem
Publisher: Springer Nature
ISBN: 303135589X
Category : Consumer behavior
Languages : en
Pages : 510
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Book Description
Zusammenfassung: This book re-evaluates the diffusion and positioning of fashion and luxury brands following the impact and disruption of digital transformations, particularly on existing omni-channel models and touchpoints and consumer behaviours. By exploring the importance of digital transformation and discussing the benefits and challenges it has created for the fashion industry, this book provides insights into the role of various digital technologies, systems and strategies in generating and maintaining brand value and equity, customer engagement and experiences and connecting the marketplace and marketspace. Wilson Ozuem teaches and supervises research projects in a number of UK universities, including Anglia Ruskin University, City University of London, Warwick University, University of Birmingham and the University of Cumbria. His specific research interest is understanding the impacts of emerging computer-mediated marketing environments (CMMEs) on the fashion industry. Professor Ozuem is acknowledged as one of the international leaders in the study of digital marketing and multichannel retailing. His research has been published in key journals, including the European Journal of Marketing, Journal of Business Research, and many others. Silvia Ranfagni is Associate Professor of Marketing at the Department of Economics and Management at the University of Florence, Italy. Her research interests include innovation, internationalization, and brand management with special reference to the fashion and cultural industry. She has participated in international marketing conferences and has published in national and international journals such as Journal of Fashion Marketing and Management, Management Decision, European Journal of Marketing, Journal of Business Research, and Journal of Interactive Marketing. Michelle Willis is a lecturer of digital marketing at London Metropolitan University. Her doctorate is focused on customer loyalty and engagement within online brand communities. Her research lies in emerging technologies, particularly the interface between social networking sites and the development of marketing programmes. Several of her articles have been published in the journals Psychology & Marketing, Information Technology & People and Qualitative Market Research, and were presented at the American Marketing Association conference and the European Marketing Academy conference. Chapter 16 is available open access under a Creative Commons Attribution 4.0 International License via link.springer.com
Author: Giovanna Pegan
Publisher: Springer Nature
ISBN: 3030335887
Category : Business & Economics
Languages : en
Pages : 195
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Book Description
Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.
Author: Brunet-Thornton, Richard
Publisher: IGI Global
ISBN: 1522534695
Category : Business & Economics
Languages : en
Pages : 437
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Book Description
In order to improve competitiveness and performance, corporations must embrace advancements in digitalization. Successful implementation of knowledge management is a huge factor in corporate success. Analyzing the Impacts of Industry 4.0 in Modern Business Environments is a critical scholarly publication that explores digital transformation in business environments and the requirement for not only a substantial management change plan but equally the two essential components of knowledge management: knowledge sharing and knowledge transfer. Featuring a broad range of topics such as strategic planning, knowledge transfer, and cybersecurity risk management, this book is geared toward researchers, academicians, and students seeking current and relevant research on organizational knowledge intensity and monitoring of knowledge management development.
Author:
Publisher:
ISBN: 9789874920355
Category :
Languages : es
Pages : 0
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Book Description
Author: Carlo Bagnoli
Publisher: Springer Nature
ISBN: 3030972844
Category : Business & Economics
Languages : en
Pages : 279
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Book Description
Technological advancements are contributing to shape future business models and the industrial scenario. Companies face the challenge of having to adapt to the frequently shifting technology landscape. Therefore, organizations must exploit technological advances to thrive in the digital revolution. This book presents and discusses emerging digital business models in the Industry 4.0. These models are illustrated with real case studies and include data-driven, platform, smart factory and servitization among others. The book introduces a detailed classification to help organizations to redesign their current business models and discusses how to gain unique competitive advantages. The book includes not only theoretical concepts to understand the context of digital transformation but also an assessment framework to enable and support innovation in organizations and create new revenue streams. The book will be of interest to students and professionals alike who want to understand the core of the Industry 4.0.
Author: Antônio Márcio Tavares Thomé
Publisher: Springer Nature
ISBN: 303078570X
Category : Computers
Languages : en
Pages : 631
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Book Description
This proceedings volume gathers together selected peer-reviewed papers presented at the second edition of the XXVI International Joint Conference on Industrial Engineering and Operations Management (IJCIEOM), which was virtually held on February 22-24, 2021 with the main organization based at the Pontifical Catholic University of Rio de Janeiro, Brazil. Works cover a range of topics in industrial engineering, including operations and process management, global operations, managerial economics, data science and stochastic optimization, logistics and supply chain management, quality management, product development, strategy and organizational engineering, knowledge and information management, sustainability, and disaster management, to name a few. These topics broadly involve fields like operations, manufacturing, industrial and production engineering, and management. This book can be a valuable resource for researchers and practitioners in optimization research, operations research, and correlated fields.
Author: Raman, Arumugam
Publisher: IGI Global
ISBN: 1522578331
Category : Education
Languages : en
Pages : 414
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Book Description
The Fourth Industrial Revolution is introducing automation technology into all major disciplines, including business, engineering, and education. Higher education institutions need to incorporate this digital transformation in order to remain competitive. Redesigning Higher Education Initiatives for Industry 4.0 is an essential reference source that discusses education strategies for human-computer interactions in an automated world and the role of education in conjunction with artificial intelligence and virtual technologies. Featuring research on topics such as e-learning, mobile devices, and artificial intelligence, this book is ideally designed for professionals, IT specialists, researchers, librarians, administrators, and educators.
Author: Numan M. Durakbasa
Publisher: Springer Nature
ISBN: 3031539915
Category :
Languages : en
Pages : 847
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Book Description
