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Author: Olivier Torrès
Publisher: Dunod
ISBN: 2100524283
Category : Business & Economics
Languages : fr
Pages : 156
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Book Description
«Le vin de Mondavi, c'est du yaourt». Cette phrase a fait le tour du monde. La «Macdonaldisation» serait-elle en train de se propager dans un secteur du vin, de plus en plus mondialisé ? Ce livre raconte l'histoire de l'échec de l'implantation du producteur de vins californien Mondavi dans le village d'Aniane en Languedoc-Roussillon. Derrière le caractère «gaulois» de cette affaire, l'opposition entre vins industriels et vins du terroir devient l'illustration d'un affrontement plus global entre capitalisme «à l'anglo-saxonne» et corporatisme défensif «à la française». Une analyse sans parti-pris sur nos complexes d'Astérix.
Author: Olivier Torrès
Publisher: Dunod
ISBN: 2100524283
Category : Business & Economics
Languages : fr
Pages : 156
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Book Description
«Le vin de Mondavi, c'est du yaourt». Cette phrase a fait le tour du monde. La «Macdonaldisation» serait-elle en train de se propager dans un secteur du vin, de plus en plus mondialisé ? Ce livre raconte l'histoire de l'échec de l'implantation du producteur de vins californien Mondavi dans le village d'Aniane en Languedoc-Roussillon. Derrière le caractère «gaulois» de cette affaire, l'opposition entre vins industriels et vins du terroir devient l'illustration d'un affrontement plus global entre capitalisme «à l'anglo-saxonne» et corporatisme défensif «à la française». Une analyse sans parti-pris sur nos complexes d'Astérix.
Author: Olivier Torrès
Publisher:
ISBN: 9782100488698
Category : Globalization
Languages : fr
Pages : 217
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Book Description
" Le vin de Mondavi, c'est du yaourt ". Cette phrase a fait le tour du monde. La " Macdonaldisation " serait-elle en train de se propager dans un secteur du vin, de plus en plus mondialisé ? Ce livre raconte une histoire forte : l'échec de l'implantation du producteur de vins californien Mondavi dans le village d'Aniane en Languedoc-Roussillon. Au départ, tout le monde semblait gagnant, les viticulteurs comme la région. Au terme d'une fronde anti-mondialisation, réunissant pêle-mêle écologistes, communistes, néo-ruraux et chasseurs, le Californien repartira tête basse, illustrant ainsi la " victoire " d'une France terrienne qui " résiste encore et toujours à l'envahisseur ". Derrière le caractère " gaulois " de cette affaire qui touche à la représentation culturelle et symbolique du vin, la force de ce livre est de mettre en scène de façon vivante les courants contradictoires qui traversent l'économie mondiale, en général, et la société française, en particulier. L'opposition entre vins industriels et vins du terroir devient l'illustration d'un affrontement plus global entre capitalisme " à l'anglo-saxonne " et corporatisme défensif " à la française ". Une analyse sans concession sur nos complexes d'Astérix.
Author: Mike Veseth
Publisher: Rowman & Littlefield
ISBN: 1538163845
Category : Cooking
Languages : en
Pages : 237
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Book Description
Here’s the inside scoop on the wine world. Globalization has pushed back the borders of the wine world, creating a complex, interconnected market where Old World and New World wines and producers compete head to head. Writing with wit and verve, Mike Veseth (a.k.a. the Wine Economist) tells the compelling story of the war between the market forces that are redrawing the world wine map and the terroirists who resist them. This is the battle for the future of wine—and for its soul. The fight isn't just over bottles bought and sold, however; power and taste are also at stake. Who will call the shots in the wine market of the future? Who will set the price? Whose palate will prevail? Veseth masterfully brings all of these questions together in the only book on the wine business written for all lovers of wine. Wine Wars II begins by exploring wine globalization, where readers follow “Missionaries, Migrants, and Market Reforms” to faraway New Zealand and learn how to unlock the secrets of their local retail “Wine Wall” by mastering the “DaVino Code.” Globalization brings a world of wine to our doorsteps. Commodification helps us make sense of the resulting embarrassment of riches, but at a cost. Readers must decide if they are Martians or Wagnerians, consider why “They Always Buy the Ten Cent Wine,” and then probe the puzzle of “Outlaws, Prisoners, and the Great Escape.” Who stands in the way of the global wine market's assault on wine's very soul? The“Revenge of the Terroirists!” Resistance is not futile, because 'We Are All Terroirists Now,” but that doesn't mean the future of wine is secure. A final section explores “Wine's Triple Crisis,” environmental crisis plus economic crisis, plus identity crisis. Taken together these crises pose the most serious threat to wine as we know and love it. Each section of Wine Wars II ends with a suggested wine tasting that invites readers to experience the book's ideas and arguments with all their senses by sampling a few carefully chosen wines. Can the soul of wine survive – and thrive – in this unfriendly environment? You'll have to read Wine Wars II to find out!
Author: Andrew W. M. Smith
Publisher: Manchester University Press
ISBN: 1526101122
Category : History
Languages : en
Pages : 390
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Book Description
Terror and terroir investigates the Comité Régional d'Action Viticole (CRAV), a loose affiliation of militant winegrowers in the sun-drenched, southern vineyards of the Languedoc. Since 1961, they have fought to protect their livelihood. They were responsible for sabotage, bombings, hijackings and even the shooting of a policeman. Against the backdrop of European integration and decolonisation they have rallied around banners of Resistance and their strong Republican heritage, whilst their peasant protests fed into Occitan and anti-globalisation movements. At heart, however, the CRAV remain farmers championing the right of people to live and work the land. Between the romantic mythology of terroir, and the misguided, passionate violence of terror, this book unpicks the contentious issues of regionalism, protest and violence. It offers an insight into a neglected area of France's past that continues to impinge on its future, infused with one of the most potent symbols of French culture: wine.
Author: Richard Hosking
Publisher: Oxford Symposium
ISBN: 1903018471
Category : Cooking
Languages : en
Pages : 455
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Book Description
The Oxford Symposium on Food on Cookery is a premier English conference on this topic. The subjects range from the food of medieval English and Spanish Jews; wild boar in Europe; the identity of liquamen and other Roman sauces; the production of vinegar in the Philippines; the nature of Indian restaurant food; and food in 19th century Amsterdam.
Author: Adeline Alonso Ugaglia
Publisher: Springer
ISBN: 3319986333
Category : Business & Economics
Languages : en
Pages : 548
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Book Description
This Palgrave Handbook offers the first international comparative study into the efficiency of the industrial organization of the global wine industry. Looking at several important vineyards of the main wine countries, the contributors analyze differences in implementation and articulation of three key stages: grape production, wine making and distribution (marketing, selling and logistics). By examining regulations, organization theory, industry organizational efficiency and vertical integration, up to date strategies in the sector are presented and appraised. Which models are most efficient? What are the most relevant factors for optimal performance? How do reputation and governance impact the industry? Should different models co-exist within the wine countries for global success? This comprehensive volume is essential reading for students, researchers and professionals in the wine industry.
Author: Andy Smith
Publisher: Manchester University Press
ISBN: 1526154226
Category : Education
Languages : en
Pages : 211
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Book Description
How has French society been made, by whom and why? And how in turn has it influenced the French? This book sets out the institutionalized rules and norms that continue to structure France, together with the ‘political work’ that has recently changed or reproduced these power relations. Exploring a range of age groups and types of social activity, including work, business, entertainment, political mobilizations and retirement, Made in France examines where significant change has occurred over the last four decades. Smith argues that while transformation has occurred in France's financial and education sectors, only relatively marginal shifts have occurred elsewhere in French society. To explain this pattern of continuity and isolated change, the book strongly nuances claims that neo-liberalism, globalization or a rise in populism have been its causes. References to these trends have impacted upon French politics to varying extents, Smith argues; however, France continues to be dominated by issues which are specific to the country and linked to its deep societal structures and history. Smith provides a comprehensive account of French society and politics and in doing so proposes an insightful analytical framework applicable to the comparative analysis of other nations.
Author: Alessandro Bonanno
Publisher: Routledge
ISBN: 1351755064
Category : Social Science
Languages : en
Pages : 370
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Book Description
This volume explores the contents, forms, and actors that characterize current opposition to the corporate neoliberal agri-food regime. Designed to generate a coherent, informed and updated analysis of resistance in agri-food, empirical and theoretical contributions analyze the relationship between expressions of the neoliberal corporate system and various projects of opposition. Contributions included in the volume probe established forms and rationales of resistance including civic agriculture, consumer- and community-based initiatives, labor, cooperative and gender-based protest, struggles in opposition to land grabbing and mobilization of environmental science and ecological resistance. The core contribution of the volume is to theorize and to empirically assess the limits and contradictions that characterize these forms of resistance. In particular, the hegemonic role of the neoliberal ideology and the ways in which it has ‘captured’ processes of resistance are illustrated. Through the exploration of the tension between legitimate calls for emancipation and the dominant power of Neoliberalism, the book contributes to the ongoing debate on the strengths and limits of Neoliberalism in agri-food. It also engages critically with the outputs and potential outcomes of established and emerging resistance movements, practices, and concepts.
Author: B. Jullien
Publisher: Springer
ISBN: 0230282156
Category : Political Science
Languages : en
Pages : 245
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Book Description
Through analyzing recent change within six industries this book develops a resolutely interdisciplinary approach to studying globalization. By combining questions and methodologies from institutionalist economics and political science, it proposes a generalizable model for studying the politics of industry. It then tests a causal hypothesis.
Author:
Publisher:
ISBN:
Category : Economics
Languages : en
Pages : 678
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Book Description
