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Author: Burton R. Clark
Publisher: Open University Press
ISBN: 9780335215911
Category : Educational change
Languages : en
Pages : 0
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Book Description
In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Author: Burton R. Clark
Publisher: Open University Press
ISBN: 9780335215911
Category : Educational change
Languages : en
Pages : 0
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Book Description
In this work, Burton R. Clark uses case studies from 14 innovative institutions to propose a new conceptual framework offering original insights into ways of initiating and sustaining change in universities.
Author: Jonathan Bergmann
Publisher: International Society for Technology in Education
ISBN: 1564844684
Category : Education
Languages : en
Pages : 123
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Book Description
Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9813341831
Category : Technology & Engineering
Languages : en
Pages : 783
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Book Description
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Julio-César Mateus
Publisher: Routledge
ISBN: 0429534671
Category : Education
Languages : en
Pages : 278
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Book Description
This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Author: Gérard Cliquet
Publisher: John Wiley & Sons
ISBN: 1786305801
Category : Business & Economics
Languages : en
Pages : 260
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Book Description
Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Author: David Held
Publisher: Stanford University Press
ISBN: 9780804718868
Category : Political Science
Languages : en
Pages : 382
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Book Description
What is the proper subject matter of political theory? What kind of a theory is political theory? Uncertainty about the most appropriate way of answering these questions provides the key rationales for this volume: to provide a comprehensive overview of the central questions and debates in contemporary political thought and to offer guidelines for the reformation of political theory made necessary by the philosophical and substantive problems it faces today. The twelve essays in this book examine some of the classic traditional questions of political theory: the nature of obligation, equality, liberty, the public, the private, democracy, and justice. They also examine questions that relate these notions to a broader framework encompassing the many recent changes in the nation-state, forms of sovereignty, domestic and international law, violence and warfare, and domestic and international political economy. The contributors are leading scholars in political theory from the United States, Europe, and Africa: Samara Amin, Charles Beitz, Antonio Cassese, John Dunn, Jon Elster, David Held, Agnes Heller, Steven Lukes, Iain McLean, Claus Offe, Susan Moller Okin, Onora O'Neill and Ulrich K
Author: Terry Winograd
Publisher: Addison-Wesley Professional
ISBN: 9780201112979
Category : Computers
Languages : en
Pages : 226
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Book Description
Understanding Computers and Cognition presents an important and controversial new approach to understanding what computers do and how their functioning is related to human language, thought, and action. While it is a book about computers, Understanding Computers and Cognition goes beyond the specific issues of what computers can or can't do. It is a broad-ranging discussion exploring the background of understanding in which the discourse about computers and technology takes place. Understanding Computers and Cognition is written for a wide audience, not just those professionals involved in computer design or artificial intelligence. It represents an important contribution to the ongoing discussion about what it means to be a machine, and what it means to be human. Book jacket.
Author: Allan H. Willett
Publisher: University of Pennsylvania Press
ISBN: 1512808997
Category : Business & Economics
Languages : en
Pages : 132
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Book Description
This book is a volume in the Penn Press Anniversary Collection. To mark its 125th anniversary in 2015, the University of Pennsylvania Press rereleased more than 1,100 titles from Penn Press's distinguished backlist from 1899-1999 that had fallen out of print. Spanning an entire century, the Anniversary Collection offers peer-reviewed scholarship in a wide range of subject areas.
Author: Richard Sennett
Publisher: W. W. Norton & Company
ISBN: 0393078523
Category : Political Science
Languages : en
Pages : 177
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Book Description
A Business Week Best Book of the Year.... "A devastating and wholly necessary book."—Studs Terkel, author of Working In The Corrosion of Character, Richard Sennett, "among the country's most distinguished thinkers . . . has concentrated into 176 pages a profoundly affecting argument" (Business Week) that draws on interviews with dismissed IBM executives, bakers, a bartender turned advertising executive, and many others to call into question the terms of our new economy. In his 1972 classic, The Hidden Injuries of Class (written with Jonathan Cobb), Sennett interviewed a man he called Enrico, a hardworking janitor whose life was structured by a union pay schedule and given meaning by his sacrifices for the future. In this new book-a #1 bestseller in Germany-Sennett explores the contemporary scene characterized by Enrico's son, Rico, whose life is more materially successful, yet whose work lacks long-term commitments or loyalties. Distinguished by Sennett's "combination of broad historical and literary learning and a reporter's willingness to walk into a store or factory [and] strike up a conversation" (New York Times Book Review), this book "challenges the reader to decide whether the flexibility of modern capitalism . . . is merely a fresh form of oppression" (Publishers Weekly, starred review). Praise for The Corrosion of Character: "A benchmark for our time."—Daniel Bell "[A]n incredibly insightful book."—William Julius Wilson "[A] remarkable synthesis of acute empirical observation and serious moral reflection."—Richard Rorty "[Sennett] offers abundant fresh insights . . . illuminated by his concern with people's struggle to give meaning to their lives."—[Memphis] Commercial Appeal
Author: Greil Marcus
Publisher: Harvard University Press
ISBN: 9780674535817
Category : Art
Languages : en
Pages : 516
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Book Description
Greil Marcus, author of Mystery Train, widely acclaimed as the best book ever written about America as seen through its music, began work on this new book out of a fascination with the Sex Pistols: that scandalous antimusical group, invented in London in 1975 and dead within two years, which sparked the emergence of the culture called punk. âeoeI am an antichrist!âe shouted singer Johnny Rottenâe"where in the world of pop music did that come from? Looking for an answer, with a high sense of the drama of the journey, Marcus takes us down the dark paths of counterhistory, a route of blasphemy, adventure, and surprise.This is no mere search for cultural antecedents. Instead, what Marcus so brilliantly shows is that various kinds of angry, absolute demandsâe"demands on society, art, and all the governing structures of everyday lifeâe"seem to be coded in phrases, images, and actions passed on invisibly, but inevitably, by people quite unaware of each other. Marcus lets us hear strange yet familiar voices: of such heretics as the Brethren of the Free Spirit in medieval Europe and the Ranters in seventeenth-century England; the dadaists in Zurich in 1916 and Berlin in 1918, wearing death masks, chanting glossolalia; one Michel Mourre, who in 1950 took over Easter Mass at Notre-Dame to proclaim the death of God; the Lettrist International and the Situationist International, small groups of Parisâe"based artists and writers surrounding Guy Debord, who produced blank-screen films, prophetic graffiti, and perhaps the most provocative social criticism of the 1950s and âe(tm)60s; the rioting students and workers of May âe(tm)68, scrawling cryptic slogans on city walls and bringing France to a halt; the Sex Pistols in London, recording the savage âeoeAnarchy in the U.K.âe and âeoeGod Save the Queen.âe Although the Sex Pistols shape the beginning and the end of the story, Lipstick Traces is not a book about music; it is about a common voice, discovered and transmitted in many forms. Working from scores of previously unexamined and untranslated essays, manifestos, and filmscripts, from old photographs, dada sound poetry, punk songs, collages, and classic texts from Marx to Henri Lefebvre, Marcus takes us deep behind the acknowledged events of our era, into a hidden tradition of moments that would seem imaginary except for the fact that they are real: a tradition of shared utopias, solitary refusals, impossible demands, and unexplained disappearances. Written with grace and force, humor and an insistent sense of tragedy and danger, Lipstick Traces tells a story as disruptive and compelling as the century itself.
