Author: Henry Mintzberg
Publisher: Grupo Planeta (GBS)
ISBN: 8434405415
Category : Business & Economics
Languages : es
Pages : 557
Book Description
¿Cómo se estructuran las organizaciones a sí mismas? Ésta es la pregunta que el profesor Mintzberg responde de manera llana, directa y sumamente pedagógica a través de la presente obra. La síntesis de la literatura empírica publicada sobre la materia hasta la fecha desarrollada en numerosos ejemplos e ilustraciones, aporta la base fundamental sobre la que se construye la nueva teoría, particularmente brillante y potente. Escrito con rigor y sentido del humor, el libro se ha convertido en una referencia obligada para estudiantes de todo el mundo.
La estructuración de las organizaciones
Author: Henry Mintzberg
Publisher: Grupo Planeta (GBS)
ISBN: 8434405415
Category : Business & Economics
Languages : es
Pages : 557
Book Description
¿Cómo se estructuran las organizaciones a sí mismas? Ésta es la pregunta que el profesor Mintzberg responde de manera llana, directa y sumamente pedagógica a través de la presente obra. La síntesis de la literatura empírica publicada sobre la materia hasta la fecha desarrollada en numerosos ejemplos e ilustraciones, aporta la base fundamental sobre la que se construye la nueva teoría, particularmente brillante y potente. Escrito con rigor y sentido del humor, el libro se ha convertido en una referencia obligada para estudiantes de todo el mundo.
Publisher: Grupo Planeta (GBS)
ISBN: 8434405415
Category : Business & Economics
Languages : es
Pages : 557
Book Description
¿Cómo se estructuran las organizaciones a sí mismas? Ésta es la pregunta que el profesor Mintzberg responde de manera llana, directa y sumamente pedagógica a través de la presente obra. La síntesis de la literatura empírica publicada sobre la materia hasta la fecha desarrollada en numerosos ejemplos e ilustraciones, aporta la base fundamental sobre la que se construye la nueva teoría, particularmente brillante y potente. Escrito con rigor y sentido del humor, el libro se ha convertido en una referencia obligada para estudiantes de todo el mundo.
Global Management
Author: Stewart R Clegg
Publisher: SAGE
ISBN: 9780761958154
Category : Business & Economics
Languages : en
Pages : 324
Book Description
This book re-examines management theory `after Globalization'. Combining key names and studies from across the world, it explores the local realities that resist universal theories and that permeate the daily lives of practising managers. The book provides a comprehensive and critical reflection on the widely documented phenomenon of globalization in business. It assesses the implications of the diversity of individual economies and enterprises for general theories of management and concludes by presenting new approaches to the study and research of management and organizations.
Publisher: SAGE
ISBN: 9780761958154
Category : Business & Economics
Languages : en
Pages : 324
Book Description
This book re-examines management theory `after Globalization'. Combining key names and studies from across the world, it explores the local realities that resist universal theories and that permeate the daily lives of practising managers. The book provides a comprehensive and critical reflection on the widely documented phenomenon of globalization in business. It assesses the implications of the diversity of individual economies and enterprises for general theories of management and concludes by presenting new approaches to the study and research of management and organizations.
Entrepreneurship
Author: Ladislav Mura
Publisher: BoD – Books on Demand
ISBN: 9535137603
Category : Business & Economics
Languages : en
Pages : 474
Book Description
In context of entrepreneurship, this book was motivated by a desire of a team of well-known authors. The book consists of 23 closely related thematic contributions, which fall into 4 separate sections: Interactions between Economy and Entrepreneurship; Innovation in Entrepreneurship and Economic Growth; Current Trends in Family Business, Social Entrepreneurship and Responsibility; and The Role of Human Resource Management, Education and Gender in Entrepreneurship. Authors-contributors have submitted the results of their recent research and presented essential findings about the decision-making process of entrepreneurs in order to maintain their businesses competitive. The reader can get an insight into the selection of the best scientific contributions that have been reviewed and ready for debate. Our piece of work, Entrepreneurship: Development Tendencies and Empirical Approach, has interdisciplinary features. This work by authors from different countries - Finland, Germany, Czech Republic, Slovakia, Italy, Spain, Turkey and Malaysia - is dedicated to readers providing up-to-date research data and background for further research as well as implementation techniques in business practice.
Publisher: BoD – Books on Demand
ISBN: 9535137603
Category : Business & Economics
Languages : en
Pages : 474
Book Description
In context of entrepreneurship, this book was motivated by a desire of a team of well-known authors. The book consists of 23 closely related thematic contributions, which fall into 4 separate sections: Interactions between Economy and Entrepreneurship; Innovation in Entrepreneurship and Economic Growth; Current Trends in Family Business, Social Entrepreneurship and Responsibility; and The Role of Human Resource Management, Education and Gender in Entrepreneurship. Authors-contributors have submitted the results of their recent research and presented essential findings about the decision-making process of entrepreneurs in order to maintain their businesses competitive. The reader can get an insight into the selection of the best scientific contributions that have been reviewed and ready for debate. Our piece of work, Entrepreneurship: Development Tendencies and Empirical Approach, has interdisciplinary features. This work by authors from different countries - Finland, Germany, Czech Republic, Slovakia, Italy, Spain, Turkey and Malaysia - is dedicated to readers providing up-to-date research data and background for further research as well as implementation techniques in business practice.
Author:
Publisher: Religacion Press
ISBN:
Category :
Languages : en
Pages : 266
Book Description
Publisher: Religacion Press
ISBN:
Category :
Languages : en
Pages : 266
Book Description
Fundamentals of Branding
Author: Javier Casanoves Boix
Publisher: Profit Editorial
ISBN: 8417942181
Category : Social Science
Languages : en
Pages : 281
Book Description
The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.
Publisher: Profit Editorial
ISBN: 8417942181
Category : Social Science
Languages : en
Pages : 281
Book Description
The main objective of this book is to help you understand the idiosyncrasies of the brand and its strategic management in the company. With this end in mind, it has been divided into two blocks, as detailed below. Chapters 1 to 5 form the first block, which offers a framework based on the conceptualization, types and need to promote the brand. From there, brand equity and brand capital are studied in terms of concepts, characteristics and perspectives of analysis. Once stipulated, the main models of brand equity and brand capital proposed in the literature are detailed, deciphering the elements most commonly accepted in subsequent research and in the business field. Finally, these key elements are described, analyzing their characteristics, measurement indicators and strategic implications for the company. Chapters 6 and 7 form the second block, which provides a clear view of the concept and importance of the discipline of branding, as well as the need to understand how the human brain and heart work together with the soul of brands. From there, the importance of creating a brand culture in the organization is explained, emphasizing the commitment to the firm as a flag and developing an appropriate organizational structure to carry out the process of managing brands. Next, the importance of strategic management is examined, defining a proposal for a branding plan. Finally, we analyse the new trends developed in terms of brand, highlighting the importance of digital integration, the empowerment of human capital and the creation of virtual communities associated with it.
Organization Development
Author: Wendell L. French
Publisher: Pearson Educación
ISBN: 9789688805848
Category : Business & Economics
Languages : en
Pages : 394
Book Description
French and Bell explore the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. They present a concise but comprehensive exposition of the theory, practice and research related to organization development. The Fifth Edition reflects recent developments, advances and expansions, and research.
Publisher: Pearson Educación
ISBN: 9789688805848
Category : Business & Economics
Languages : en
Pages : 394
Book Description
French and Bell explore the improvement of organizations through planned, systematic, long-range efforts focused on the organization's culture and its human and social processes. They present a concise but comprehensive exposition of the theory, practice and research related to organization development. The Fifth Edition reflects recent developments, advances and expansions, and research.
KAIZEN-21
Author: Manuel F. Suárez-Barraza
Publisher: Emerald Group Publishing
ISBN: 180455846X
Category : Business & Economics
Languages : en
Pages : 142
Book Description
If you are ready to energize your business team and revolutionize workplace practices, then this book is your essential resource for prioritizing internal change and development despite all adversity.
Publisher: Emerald Group Publishing
ISBN: 180455846X
Category : Business & Economics
Languages : en
Pages : 142
Book Description
If you are ready to energize your business team and revolutionize workplace practices, then this book is your essential resource for prioritizing internal change and development despite all adversity.
Human Resource Management
Author: R. Wayne Mondy
Publisher: Pearson Educación
ISBN: 9789702606413
Category : Business & Economics
Languages : en
Pages : 568
Book Description
A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.
Publisher: Pearson Educación
ISBN: 9789702606413
Category : Business & Economics
Languages : en
Pages : 568
Book Description
A balance of practical and applied material which also underpins the crucial theoretical concepts that are being applied in today's human resources. For undergraduate/graduate courses in Human Resource Management.
Trabajar en la era digital (2a edici¢n)
Author: Luis Lombardero
Publisher: Editorial Almuzara
ISBN: 8483561034
Category : Business & Economics
Languages : en
Pages : 578
Book Description
Publisher: Editorial Almuzara
ISBN: 8483561034
Category : Business & Economics
Languages : en
Pages : 578
Book Description
Creating Economic Stability Amid Global Uncertainty
Author: Enrique Murillo
Publisher: Springer Nature
ISBN: 3031413865
Category : Business & Economics
Languages : en
Pages : 262
Book Description
COVID-19 impacted economic activity in a way that hurt households, businesses, industries, and governments. What followed immediately was a period of high uncertainty, and what’s to come is still unknown. Economists have a lot to learn from this point in history, as different countries have handled this very differently from others. This book journeys through what one emerging economy has done to attempt recovery following immense disruption: Mexico's recovery following the pandemic. This volume offers empirical studies that trace the post-pandemic recovery period in Mexico, providing insight into what this emergent economy went through and did after 2021. The first part of the book examines macroeconomics, such as tax collection, and microeconomics, such as household income. These chapters draw on policy and the actions driving the economic recover in this emergent economy. The second half of the book focuses on what organizations can do to improve internal governance as well as market success. Full of new conceptual and empirical studies, the book explains what it looks like to rebuild an emerging economy. It will appeal to economists, economic scholars, and policymakers trying to make sense of the best ways to move forward following intense period of economic instability.
Publisher: Springer Nature
ISBN: 3031413865
Category : Business & Economics
Languages : en
Pages : 262
Book Description
COVID-19 impacted economic activity in a way that hurt households, businesses, industries, and governments. What followed immediately was a period of high uncertainty, and what’s to come is still unknown. Economists have a lot to learn from this point in history, as different countries have handled this very differently from others. This book journeys through what one emerging economy has done to attempt recovery following immense disruption: Mexico's recovery following the pandemic. This volume offers empirical studies that trace the post-pandemic recovery period in Mexico, providing insight into what this emergent economy went through and did after 2021. The first part of the book examines macroeconomics, such as tax collection, and microeconomics, such as household income. These chapters draw on policy and the actions driving the economic recover in this emergent economy. The second half of the book focuses on what organizations can do to improve internal governance as well as market success. Full of new conceptual and empirical studies, the book explains what it looks like to rebuild an emerging economy. It will appeal to economists, economic scholars, and policymakers trying to make sense of the best ways to move forward following intense period of economic instability.