Author: Publisher: Odile Jacob
ISBN: 2738188184
Category :
Languages : en
Pages : 224
Book Description
Author: Publisher: Odile Jacob
ISBN: 2738188184
Category :
Languages : en
Pages : 224
Book Description
Pentacom
Author: Philippe MalavalPublisher: Pearson
ISBN: 9782326001299
Category : Business & Economics
Languages : fr
Pages : 720
Book Description
Le seul ouvrage de communication aussi complet, totalement actualisé avec les nouvelles techniques de communication utilisées en entreprise et des développements consacrés à la spécificité de certains secteurs.
Les outils de la communication digitale
Author: Habib OualidiPublisher: Editions Eyrolles
ISBN: 2212190158
Category : Business & Economics
Languages : fr
Pages : 295
Book Description
Les outils de la communication digitale La communication digitale est incontournable dans toutes nos activités, aussi bien professionnelles que personnelles. Pour en tirer le meilleur profit, cet ouvrage propose 10 clés permettant d'en maîtriser les rouages et les concepts. Vous apprendrez à créer un site Internet efficace, doper votre visibilité avec le référencement, booster votre activité avec le e-commerce, créer du lien avec les réseaux sociaux, réussir vos campagnes e-mailing, optimiser le marketing mobile, créer du buzz, bâtir une stratégie de communication en multicanal et adopter les bons réflexes de la culture web. Ces questions fondamentales n'auront plus de secret pour vous et vous pourrez facilement doper votre business ! Un ouvrage accessible à tous Des explications simples pour les concepts les plus techniques Des fiches de synthèse pour chaque module Un lexique de plus de 500 mots et expressions du web marketing
Digital Health Communications
Author: Benoit CordelierPublisher: John Wiley & Sons
ISBN: 1786304686
Category : Technology & Engineering
Languages : en
Pages : 258
Book Description
ECHNOLOGICAL PROSPECTS AND SOCIAL APPLICATIONS SET Coordinated by Bruno Salgues There are many controversies with respect to health crisis management: the search for information on symptoms, misinformation on emerging treatments, massive use of collaborative tools by healthcare professionals, deployment of applications for tracking infected patients. The Covid-19 crisis is a relevant example about the need for research in digital communications in order to understand current health info communication. After an overview of the challenges of digital healthcare, this book offers a critical look at the organizational and professional limits of ICT uses for patients, their caregivers and healthcare professionals. It analyzes the links between ICT and ethics of care, where health communication is part of a global, humanistic and emancipating care for patients and caregivers. It presents new digitized means of communicating health knowledge that reveal, thanks to the Internet, a competition between biomedical expert knowledge and experiential secular knowledge.
Contemporary United States
Author: Pierre LagayettePublisher: Editions Bréal
ISBN: 9782842918989
Category : United States
Languages : en
Pages : 212
Book Description
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Author: Publisher:
ISBN:
Category :
Languages : en
Pages : 812
Book Description
Artificial Intelligence, Data Science and Applications
Author: Yousef FarhaouiPublisher: Springer Nature
ISBN: 3031484657
Category :
Languages : en
Pages : 590
Book Description
Communication, Digital Media, and Popular Culture in Korea
Author: Kyong Yoon Yong JinPublisher: Lexington Books
ISBN: 1498562043
Category : History
Languages : en
Pages : 533
Book Description
In recent decades, Korean communication and media have substantially grown to become some of the most significant segments of Korean society. Since the early 1990s, Korea has experienced several distinctive changes in its politics, economy, and technology, which are directly related to the development of local media and culture. Korea has greatly developed several cutting-edge technologies, such as smartphones, video games, and mobile instant messengers to become the most networked society throughout the world. As the Korean Wave exemplifies, the once small and peripheral Korea has also created several unique local popular cultures, including television programs, movies, and popular music, known as K-pop, and these products have penetrated many parts of the world. As Korean media and popular culture have rapidly grown, the number of media scholars and topics covering these areas in academic discourses has increased. These scholars’ interests have expanded from traditional media, such as Korean journalism and cinema, to several new cutting-edge areas, like digital technologies, health communication, and LGBT-related issues. In celebrating the Korean American Communication Association’s fortieth anniversary in 2018, this book documents and historicizes the growth of growing scholarship in the realm of Korean media and communication.
Crisis Communication in a Digital World
Author: Mark SheehanPublisher: Cambridge University Press
ISBN: 1107678234
Category : Business & Economics
Languages : en
Pages : 201
Book Description
Crisis communication in a digital world provides an introduction to major crisis communication theories and issues management. Written by authors with over six decades combined experience in the public relations field, it is an essential resource for those learning to apply communications and public relations to crisis situations.
Communication Convergence in Contemporary China
Author: Patrick Shaou-Whea DodgePublisher: MSU Press
ISBN: 1628954116
Category : Language Arts & Disciplines
Languages : en
Pages : 248
Book Description
In a speech opening the nineteenth Chinese Communist Party Congress meeting in October 2017, President Xi Jinping spoke of a “New Era” characterized by new types of communication convergence between the government, Party, and state media. His speech signaled that the role of the media is now more important than ever in cultivating the Party’s image at home and disseminating it abroad. Indeed, communication technologies, people, and platforms are converging in new ways around the world, not just in China. This process raises important questions about information flows, control, and regulation that directly affect the future of US–China relations. Just a year before Xi proclaimed the New Era, scholars had convened in Beijing at a conference cohosted by the Communication University of China and the US-based National Communication Association to address these questions. How do China and the United States envision each other, and how do our interlinked imaginaries create both opportunities for and obstacles to greater understanding and strengthened relations? Would the convergence of new media technologies, Party control, and emerging notions of netizenship in China lead to a new age of opening and reform, greater Party domination, or perhaps some new and intriguing combination of repression and freedom? Communication Convergence in Contemporary China presents international perspectives on US–China relations in this New Era with case studies that offer readers informative snapshots of how these relations are changing on the ground, in the lived realities of our daily communication habits.
