La boîte à outils de la Communication - 4e éd.

La boîte à outils de la Communication - 4e éd. PDF Author: Philippe Gérard
Publisher: Dunod
ISBN: 2100854127
Category : Business & Economics
Languages : fr
Pages : 354

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Book Description
Comment réaliser un plan de communication ? Quelles méthodes choisir pour piloter et évaluer les actions ? Comment optimiser la communication par l'image, par l'écrit et par le Web ? Quels outils choisir pour établir des relations presse efficaces, dynamiser ses relations publiques, communiquer en période de crise ou développer la communication interne ? Comment travailler avec les agences ? Découvrez 56 outils indispensables à la pratique de la communication d'entreprise au quotidien. Cette 4e édition contient des exemples actualisés et un nouvel outil sur les réseaux sociaux.

La boîte à outils de la communication

La boîte à outils de la communication PDF Author: Bernadette Jézéquel
Publisher:
ISBN: 9782100848300
Category :
Languages : fr
Pages : 0

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Book Description


Manual for Developing Intercultural Competencies (Open Access)

Manual for Developing Intercultural Competencies (Open Access) PDF Author: Darla K. Deardorff
Publisher: Routledge
ISBN: 0429534817
Category : Business & Economics
Languages : en
Pages : 81

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Book Description
This book presents a structured yet flexible methodology for developing intercultural competence in a variety of contexts, both formal and informal. Piloted around the world by UNESCO, this methodology has proven to be effective in a range of different contexts and focused on a variety of different issues. It, therefore can be considered an important resource for anyone concerned with effectively managing the growing cultural diversity within our societies to ensure inclusive and sustainable development. Intercultural competence refers to the skills, attitudes, and behaviours needed to improve interactions across difference, whether within a society (differences due to age, gender, religion, socio-economic status, political affiliation, ethnicity, and so on) or across borders. The book serves as a tool to develop those competences, presenting an innovative adaptation of what could be considered an ancient tradition of storytelling found in many cultures. Through engaging in the methodology, participants develop key elements of intercultural competence, including greater self-awareness, openness, respect, reflexivity, empathy, increased awareness of others, and in the end, greater cultural humility. This book will be of great interest to intercultural trainers, policy makers, development practitioners, educators, community organizers, civil society leaders, university lecturers and students – all who are interested in developing intercultural competence as a means to understand and appreciate difference, develop relationships with those across difference, engage in intercultural dialogue, and bridge societal divides.

Canadiana

Canadiana PDF Author:
Publisher:
ISBN:
Category : Canada
Languages : en
Pages :

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Book Description


Development, Growth and Finance of Organizations from an Eastern European Context

Development, Growth and Finance of Organizations from an Eastern European Context PDF Author: Sebastian Vaduva
Publisher: Springer
ISBN: 3319544543
Category : Business & Economics
Languages : en
Pages : 186

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Book Description
This book explores challenges and approaches to the development, financial management and growth of Eastern European organizations, both public and private. Including papers derived from the 2015 Griffiths School of Management Annual Conference on Business, Entrepreneurship and Ethics (GSMAC), organized by Emanuel University of Oradea, the authors provide a variety of strategies for growth and development in areas such as IT, medical management, marketing, entrepreneurship and family business. Collectively, these contributions provide a problem-solving framework that tackles such questions as: How are the growth and financial models of organizations changing? How should leadership in organizations adapt in order to ensure sustainable growth? How should educational concepts and methods be improved to help the next generation in the new global business environment? The rapid evolution of technology and innovation has changed the face of the business environment. With new actors in the global marketplace and new means of production, marketing and finance, businesses—particularly those in emerging regions, such as Eastern Europe—are faced with the pressure to rethink their structures and models from within. In this new economic climate, common issues such as corruption, risk, and customer satisfaction need to be examined from a globalized perspective. The goal of the 2015 GSMAC conference and the resulting papers is to help organizations and institutions in Eastern Europe and other developing regions formulate strategies and policies to thrive in this environment and promote sustainable management practices.

Water Communication

Water Communication PDF Author: Celine Herve-Bazin
Publisher: IWA Publishing
ISBN: 1780405219
Category : Science
Languages : en
Pages : 234

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Book Description
Water Communication aims at setting a first general outlook at what communication on water means, who communicates and on what topics. Through different examples and based on different research and contributions, this book presents an original first overview of “water communication”. It sets its academic value as one distinct scientific domain and provides tips and practical tools to professionals. The book contributes to avoid mixing messages, targets and discourses when setting communication related to water issues. The book facilitates coordination within the water sector and its organizations as water is a wide field of applications where inadequate words and language understanding between its stakeholders is one of the main obstacles today. Water Communication provides and describes: a general outlook and retrospective of the history of the water sector in terms of communication the landscape of organizations communicating on water and classification of topics the differences between communication, information, mediation, raising awareness examples of communication campaigns on water Water Communication is a vital resource for communication managers, utility managers, policy makers involved in water management and students in water sciences and environment. Colour figures from the book are available to view on the WaterWiki at: http://www.iwawaterwiki.org/xwiki/bin/view/Articles/WaterCommunicationAnalysisofStrategiesandCampaignsfromtheWaterSector Editor: Celine Herve-Bazin, Celsa - Sorbonne University, Paris, France

Realizing the Abidjan Principles on the Right to Education

Realizing the Abidjan Principles on the Right to Education PDF Author: Frank Adamson
Publisher: Edward Elgar Publishing
ISBN: 1839106034
Category : Political Science
Languages : en
Pages : 296

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Book Description
This insightful book analyses the process of the first adoption of guiding human rights principles for education, the Abidjan Principles. It explains the development of the Abidjan Principles, including their articulation of the right to education, the state obligation to provide quality public education, and the role of private actors in education.

EMDR Toolbox

EMDR Toolbox PDF Author: James Knipe, PhD
Publisher: Springer Publishing Company
ISBN: 0826171273
Category : Psychology
Languages : en
Pages : 271

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Book Description
"[R]eading this book has given me a whole host of new ideas about working with complex and dissociative clients... Clear and engaging, peppered with relevant case histories, this book would make an important addition to anyone's EMDR-related book collection." -- Dr. Robin Logie, EMDR UK & Ireland This book is the first to bring together in one volume an overview of the principal issues in treatment of dissociative disorders in complex PTSD, and a description of the integration of specific EMDR-related interventions or "tools" with other psychotherapeutic treatments. These tools can significantly extend the therapeutic power of EMDR-related methods. Each intervention is examined in detail with accompanying transcripts illustrating the nuances and variations in how the intervention is applied. It is written by a highly esteemed EMDR scholar, trainer, international speaker, and author who is an EMDRIA-designated "Master Clinician." The book discusses how the concepts and vocabulary of other models of dissociation (particularly the Theory of Structural Dissociation of the Personality, and the Internal Family Systems model) translate directly into EMDRís Adaptive Information Processing language. It presents detailed descriptions of specific EMDR-related tools that are useful in facilitating and safely accelerating therapeutic progress with clients suffering from Complex PTSD. These include such standard EMDR procedures as Trauma Processing and Resource Installation, several conceptual/cognitive/phenomenological models of dissociative personality structures and symptoms, and specific EMDR interventions for resolving dysfunctionally stored post-traumatic elements. The book will be of great value to therapists who wish to extend their use of basic EMDR with "easier" clients to using it effectively with more complex clients. Key Features: Provides a theoretical framework to guide assessment and treatment of clients with Complex PTSD Serves as a "hands-on" resource for using specific EMDR procedures Describes each intervention in detail, illustrating the nuances and variations in different applications Includes specific "AIP" tools, actual therapy scripts, and client drawings Covers DSM-V PSTD criteria

Information and Communication Technologies in Organizations and Society

Information and Communication Technologies in Organizations and Society PDF Author: Francesca Ricciardi
Publisher: Springer
ISBN: 3319289071
Category : Computers
Languages : en
Pages : 339

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Book Description
This book presents a collection of original research papers focusing on emerging issues regarding the role of information and communication technologies in organizations, inter-organizational systems, and society. It adopts an inter-disciplinary approach, allowing for the integration of contributions from various disciplines such as information systems, organizational studies, marketing, accounting, and social sciences. This book offers valuable insights not only for scholars, but also for practitioners, managers, and policy makers. The book is a compilation of the best research papers – originally double blind, peer-reviewed contributions – presented at the ICTO 2015 conference held in Paris.

The Dispositif

The Dispositif PDF Author: Valerie Larroche
Publisher: John Wiley & Sons
ISBN: 1119610427
Category : Language Arts & Disciplines
Languages : en
Pages : 171

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Book Description
The notion of the dispositif (dispositive) is particularly relevant for understanding phenomena where one can observe the reproducibility of distributed technical activities, operational or discursive, between human and non-human actors. This book reviews the concept of the dispositive through various disciplinary perspectives, analyzing in turn its technical, organizational and discursive dimensions. The relations of power and visibility enrich these discussions. Regarding information and communication sciences, three main uses of this concept are presented, on the one hand to illustrate the heuristic scope of issues integrating the dispositive and, on the other hand, to demonstrate its unifying aspect in this disciplinary field. The first use concerns the complexity of media content production; the second relates to activity traces using the concept of the “secondary information dispositive”; finally, the third involves the use of the dispositive in contexts of digital participation.