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Author:
Publisher:
ISBN:
Category : Marketingtheorie / Marketingpolitik / Verkauf
Languages : en
Pages : 321
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Book Description
Author:
Publisher:
ISBN:
Category : Marketingtheorie / Marketingpolitik / Verkauf
Languages : en
Pages : 321
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Book Description
Author: Ronald C. Goodstein
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Author: Paul N. Bloom
Publisher: Free Press
ISBN:
Category : Business & Economics
Languages : en
Pages : 272
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Book Description
Author: William M. Pride
Publisher:
ISBN: 9780877572664
Category : Marketing
Languages : en
Pages : 0
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Book Description
Author: AMA Educators' Proceedings
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: J. Paul Peter
Publisher: McGraw-Hill/Irwin
ISBN:
Category : Business & Economics
Languages : en
Pages : 808
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Book Description
Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The goal of this text is to enhance students’ knowledge of marketing management and to advance their skills in utilizing this knowledge to develop and maintain successful marketing strategies. The six stage learning approach is the focus of the seven unique sections of the book. Each section has as its objective either knowledge enhancement or skill development, or both. The framework and structure of the book is integrated throughout the sections of the new edition. The basic structure of the text continues to evolve and expand with numerous updates and revisions throughout.
Author: P. Varadarajan
Publisher:
ISBN: 9780877572367
Category : Marketing
Languages : en
Pages : 0
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Author: William J. Kehoe
Publisher:
ISBN: 9780877573029
Category : Business & Economics
Languages : en
Pages : 447
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Book Description
Author: Laurence Prusak
Publisher: Routledge
ISBN: 1136390103
Category : Business & Economics
Languages : en
Pages : 269
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Book Description
First Published in 1997. The second in the readers' series, Resources for the Knowledge-Based Economy, Knowledge In Organisations gives an overview of how knowledge is valued and used in organisations. It gives readers excellent grounding in how best to understand the highest valued asset they have in their organisations.
Author: David W. Cravens
Publisher: Amer Marketing Assn
ISBN: 9780877572428
Category : Marketing
Languages : en
Pages : 534
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Book Description
