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Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 538
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Book Description
The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.
Author: Malik, Reena
Publisher: IGI Global
ISBN:
Category : Business & Economics
Languages : en
Pages : 538
Get Book Here
Book Description
The intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer behavior, exploring the impact of sensory experiences and cognitive processes on purchasing decisions. Neurosensory research examines how sensory stimuli affect brain activity and emotional responses. Neuromarketing applies these findings to develop strategies to engage and persuade consumers to buy products, effectively crafting marketing plans, experiences, tactics. Further exploration of the integration of neuroscience into marketing may help businesses improve their approach to consumer behavior studies, leading to more impactful and targeted marketing efforts. Neurosensory and Neuromarketing Impacts on Consumer Behavior examines the positive impact of neuroscience and sensory studies on marketing and consumer behavior. The role of intelligent technologies in neuromarketing and the effects of these tactics on various demographics are explored. This book covers topics such as neuroscience, social media, and artificial intelligence, and is a useful resource for business owners, psychologists, policymakers, computer engineers, scientists, researchers, and academicians.
Author: Randy E. Barnett
Publisher: Aspen Publishing
ISBN:
Category : Law
Languages : en
Pages : 473
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Book Description
An Introduction to Constitutional Law teaches the narrative of constitutional law as it has developed historically and provides the essential background to understand how this foundational body of law has come to be what it is today. This multimedia experience combines a book and video series to engage students more directly in the study of constitutional law. All students—even those unfamiliar with American history—will garner a firm understanding of how constitutional law has evolved. An eleven-hour online video library brings the Supreme Court’s most important decisions to life. Videos are enriched by photographs, maps, and audio from the Supreme Court. The book and videos are accessible for all levels: law school, college, high school, home school, and independent study. Students can read and watch these materials before class to prepare for lectures or study after class to fill in any gaps in their notes. And, come exam time, students can binge-watch the entire canon of constitutional law in about twelve hours.
Author: Bijay K. Sultanian
Publisher: CRC Press
ISBN: 1040164358
Category : Technology & Engineering
Languages : en
Pages : 391
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Book Description
Fluid Mechanics: An Intermediate Approach helps readers develop a physics-based understanding of complex flows and mathematically model them with accurate boundary conditions for numerical predictions. The new edition starts with a chapter reviewing key undergraduate concepts in fluid mechanics and thermodynamics, introducing the generalized conservation equation for differential and integral analyses. It concludes with a self-study chapter on computational fluid dynamics (CFD) of turbulent flows, including physics-based postprocessing of 3D CFD results and entropy map generation for accurate interpretation and design applications. This book includes numerous worked examples and end-of-chapter problems for student practice. It also discusses how to numerically model compressible flow over all Mach numbers in a variable-area duct, accounting for friction, heat transfer, rotation, internal choking, and normal shock formation. This book is intended for graduate mechanical and aerospace engineering students taking courses in fluid mechanics and gas dynamics. Instructors will be able to utilize a solutions manual for their course.
Author: Jenny Heijun Wills
Publisher: Knopf Canada
ISBN: 1039009859
Category : Biography & Autobiography
Languages : en
Pages : 249
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Book Description
"Here is my disconnect: the private and public self. My mind and body. The real person and curated spectacle. . . . Are there actual roots with which to fasten this performance to anything real?" As a transnational and transracial adoptee, Jenny Heijun Wills has spent her life navigating the fraught spaces of ethnicity and belonging. As a pan-polyam individual, she lives between types of family—adopted, biological, chosen—and "community"; heternormativity and queerness; commitment and a constellation of love. And as a parent with a lifelong eating disorder, who self-harms to cope with mental illness, her love language is to feed, but daily she wishes her body would disappear. These facets of Wills' being have served as the anchors she once clung to and the harsh parameters of what others now imagine she can be. Everything and Nothing At All weaves together a lifetime of literary criticism, cultural study, and a personal history into a staggering tapestry of knowledge. And though the experiences of accumulating this knowledge have often been shot through with pain, Wills spins these threads into priceless gold—a radical, fearless vision of kinship and family. Devastating, illuminating, and beautifully crafted, these essays breathe life into the ambiguities and excesses of Wills' self, transforming them into something more—something that could be everything.
Author: Sharma, Ramesh C.
Publisher: IGI Global
ISBN:
Category : Education
Languages : en
Pages : 570
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Book Description
The rise of generative Artificial Intelligence (AI) signifies a momentous stride in the evolution of Large Language Models (LLMs) within the expansive sphere of Natural Language Processing (NLP). This groundbreaking advancement ripples through numerous facets of our existence, with education, AI literacy, and curriculum enhancement emerging as focal points of transformation. Within the pages of Transforming Education With Generative AI: Prompt Engineering and Synthetic Content Creation, readers embark on a journey into the heart of this transformative phenomenon. Generative AI's influence extends deeply into education, touching the lives of educators, administrators, policymakers, and learners alike. Within the pages of this book, we explore the intricate art of prompt engineering, a skill that shapes the quality of AI-generated educational content. As generative AI becomes increasingly accessible, this comprehensive volume empowers its audience, by providing them with the knowledge needed to navigate and harness the potential of this powerful tool.
Author: The Princeton Review
Publisher: Princeton Review
ISBN: 0593450612
Category : Study Aids
Languages : en
Pages : 769
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Book Description
Make sure you’re studying with the most up-to-date prep materials! Look for the newest edition of this title, The Princeton Review GRE Premium Prep, 2024 (ISBN: 9780593516935, on-sale May 2023). Publisher's Note: Products purchased from third-party sellers are not guaranteed by the publisher for quality or authenticity, and may not include access to online tests or materials included with the original product.
Author: Christopher J. Frank
Publisher: John Wiley & Sons
ISBN: 1119898498
Category : Business & Economics
Languages : en
Pages : 268
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Book Description
Become a confident leader and use data, experience, and intuition to drive your decisions Agile decision making is imperative as you lead in a data-driven world. Amid streams of data and countless meetings, we make hasty decisions, slow decisions, and often no decisions. Uniquely bridging theory and practice, Decisions Over Decimals breaks this pattern by uniting data intelligence with human judgment to get to action — a sharp approach the authors refer to as Quantitative Intuition (QI). QI raises the power of thinking beyond big data without neglecting it and chasing the perfect decision while appreciating that such a thing can never really exist. Successful decision-makers are fierce interrogators. They square critical thinking with open-mindedness by blending information, intuition, and experience. Balancing these elements is at the heart of Decisions Over Decimals. This book is not only designed to be read - but frequently referenced - as you face innumerable decision moments. It is the hands-on manual for confident, accurate decision-making you've been looking for; the rare resource that provides a set of pragmatic leadership tools to accelerate: Effectively framing the problem for stakeholders Synthesizing intelligence from incomplete information Delivering decisions that stick Strike the right balance between information and intuition and lead the smarter way with the real-world guidance found in Decisions Over Decimals.
Author: The Princeton Review
Publisher: Princeton Review
ISBN: 0593450620
Category : Study Aids
Languages : en
Pages : 705
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Book Description
Make sure you’re studying with the most up-to-date prep materials! Look for the newest edition of this title, The Princeton Review GRE Prep, 2024 (ISBN: 9780593516959, on-sale May 2023). Publisher's Note: Products purchased from third-party sellers are not guaranteed by the publisher for quality or authenticity, and may not include access to online tests or materials included with the original product.
Author: Stacy L. Mallicoat
Publisher: SAGE Publications
ISBN: 1071835025
Category : Social Science
Languages : en
Pages : 738
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Book Description
Crime and Criminal Justice, Third Edition provides accessible and comprehensive coverage of all aspects of the criminal justice system, as well as innovative chapters on victims and criminal justice policy. Utilizing a format that′s designed to increase student engagement and critical thinking, each chapter is followed by two Current Controversy debates that dive into a critical issue in criminal justice. They challenge misconceptions and provide a balanced debate of both the pros and cons of each issue, followed by probing questions to help students wrestle with these timely topics. With contemporary examples that students can easily apply and a broad range of effective learning tools they can utilize, authors Stacy L. Mallicoat and Denise Paquette Boots guide students beyond the surface towards a deeper understanding of the criminal justice system. This title is accompanied by a complete teaching and learning package. Contact your Sage representative to request a demo. Learning Platform / Courseware Sage Vantage is an intuitive learning platform that integrates quality Sage textbook content with assignable multimedia activities and auto-graded assessments to drive student engagement and ensure accountability. Unparalleled in its ease of use and built for dynamic teaching and learning, Vantage offers customizable LMS integration and best-in-class support. It′s a learning platform you, and your students, will actually love. Learn more. Assignable Video with Assessment Assignable video (available in Sage Vantage) is tied to learning objectives and curated exclusively for this text to bring concepts to life. Watch a sample video now. LMS Cartridge: Import this title’s instructor resources into your school’s learning management system (LMS) and save time. Don’t use an LMS? You can still access all of the same online resources for this title via the password-protected Instructor Resource Site. Learn more.
Author: Michael Noah Weiss
Publisher: LIT Verlag Münster
ISBN: 3643912293
Category :
Languages : en
Pages : 296
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Book Description
This anthology examines university lecturers' experiences with pedagogical practices across various higher education disciplines. The experiences are investigated by means of reflective practice research - a phenomenological and hermeneutical approach intended to make implicit practical knowledge explicit, and thus to develop a deeper understanding of professional practices. While instrumental practice research gives a practitioner knowledge of facts, reflective practice research gives the practitioner orientational knowledge, in line with a so-called kaleidoscopic epistemology.
