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Author: Stephen Denny
Publisher: Penguin UK
ISBN: 0141969393
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
Author: Stephen Denny
Publisher: Penguin UK
ISBN: 0141969393
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
Killing Giants unveils practical strategies for overtaking larger competitors in any market, looking at companies like that started out small but quickly dominated by using their opponents' size to their advantage. Baidu has beaten Google at search in China, and the Boston Beer Company took on Budweiser with Sam Adams Boston Lager. Stephen Denny shows how even behemoths like Nike and Coca Cola are susceptible to small, even tiny, competitors, because of their size. Using a range of fresh case studies he explains how, by taking a fresh approach, you can carve out a larger chunk of any marketplace.
Author: Charles R. Swindoll
Publisher: Christian Large Print
ISBN: 9780802727268
Category : Religion
Languages : en
Pages : 134
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Book Description
Shows how to conquer the obstacles encountered in everyday living by recognizing God's work in our lives
Author: Joe Kelly
Publisher:
ISBN: 9781607069850
Category : Comics & Graphic Novels
Languages : en
Pages : 232
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Book Description
Imaginative fifth grader Barbara Thorson becomes so immersed in her fantasy world that she believes she kills giants with her magical warhammer Coveleski.
Author: Stephen Denny
Publisher: Penguin
ISBN: 1101476214
Category : Business & Economics
Languages : en
Pages : 215
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Book Description
Everyone thought Eric Ryan and Adam Lowry were crazy to start Method, a new cleaning products company. The category had long been dominated by P&G, Unilever, and Colgate-Palmolive. Those giants had so much clout with the retail chains that their soaps had barely needed updating for decades. But by taking advantage of its underdog position, Method carved out a very profitable niche: environmentally sound products in stylish, innovative packaging. Despite having a far smaller marketing budget than their competitors, Method connected with a substantial minority of people who wanted to "buy green" but who also wanted high-quality products. Marketing expert Stephen Denny argues that, like Method, any brand can directly challenge the giant of its category and not only survive, but thrive. While it's inconvenient to be the little guy, it can also be a blessing in disguise. Giant- killers can afford to shake things up and take bold steps. They can be faster and nimbler than giants who are too slow and hidebound to make the painful but necessary changes to stay competitive. By the time they notice that slingshot, they're already keeling over. During his two decades in the trenches, Denny has taken on quite a few giants. And he has interviewed more than seventy other giant-killers across industries- from software to cosmetics to aviation-for their most powerful techniques. Our need to work smarter, with fewer resources, isn't dependent on the state of the economy or on any sense of stability you think you have in your industry. Denny's ten powerful strategies will help you overcome stale business thinking and bureaucracy. They include: ?Win in the last three feet. Leverage someone else's investment-just be there the moment the customer grabs their wallet. ?Create "thin ice" arguments. Shift the conversation to places where the competition can't-or won't-go. ?Fight unfairly. Learn how the underdog can turn the tables. From the hypercompetitive world of social media to high-stakes business-to- business sales to the trenches of retail, Killing Giants is The Art of War for a new era. It proves that size does matter-the size of the fight in the dog.
Author: Pittacus Lore
Publisher: HarperCollins
ISBN: 0062494066
Category : Young Adult Fiction
Languages : en
Pages : 100
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Book Description
The X-Files meets X-Men in this digital original companion series that's set in the world of Pittacus Lore’s #1 New York Times bestselling I Am Number Four series and its spin-off series, the Lorien Legacies Reborn. In this sixth and final 125-page novella, the captivating story of fan favorite characters Six and Sam reaches a dramatic conclusion! The Mogadorians have captured Six and Sam and brought them to Las Vegas, Nevada, as part of their mysterious master plan to get their revenge on the Garde. It’s the opening night of a spectacular new show, and dozens of special guests, the media, and tons of spectators have flocked to Sin City—which can only mean one thing: the Mogs are planning something truly devastating. Luckily for Six and Sam, they’ve yet to find a prison that can hold them. When they do manage to escape, and finally regain control of their Legacies, they will have to race against the clock to try to stop their old adversaries once and for all. And if they can’t succeed, they—and countless others—will suffer the consequences. The Legacy Chronicles novellas are published as individual digital originals. The fourth, fifth, and sixth novellas will also be available together in one print volume: The Legacy Chronicles: Out of the Shadows.
Author: Kazuo Ishiguro
Publisher: Vintage
ISBN: 0385353227
Category : Fiction
Languages : en
Pages : 283
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Book Description
NATIONAL BESTSELLER • From the winner of the Nobel Prize in Literature and author of Never Let Me Go and the Booker Prize–winning novel The Remains of the Day comes a luminous meditation on the act of forgetting and the power of memory. In post-Arthurian Britain, the wars that once raged between the Saxons and the Britons have finally ceased. Axl and Beatrice, an elderly British couple, set off to visit their son, whom they haven't seen in years. And, because a strange mist has caused mass amnesia throughout the land, they can scarcely remember anything about him. As they are joined on their journey by a Saxon warrior, his orphan charge, and an illustrious knight, Axl and Beatrice slowly begin to remember the dark and troubled past they all share. By turns savage, suspenseful, and intensely moving, The Buried Giant is a luminous meditation on the act of forgetting and the power of memory.
Author: Ken Follett
Publisher: Penguin
ISBN: 1101543558
Category : Fiction
Languages : en
Pages : 1010
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Book Description
Ken Follett’s magnificent historical epic begins as five interrelated families move through the momentous dramas of the First World War, the Russian Revolution, and the struggle for women’s suffrage. A thirteen-year-old Welsh boy enters a man’s world in the mining pits. . . . An American law student rejected in love finds a surprising new career in Woodrow Wilson’s White House. . . . A housekeeper for the aristocratic Fitzherberts takes a fateful step above her station, while Lady Maud Fitzherbert herself crosses deep into forbidden territory when she falls in love with a German spy. . . . And two orphaned Russian brothers embark on radically different paths when their plan to emigrate to America falls afoul of war, conscription, and revolution. From the dirt and danger of a coal mine to the glittering chandeliers of a palace, from the corridors of power to the bedrooms of the mighty, Fall of Giants takes us into the inextricably entangled fates of five families—and into a century that we thought we knew, but that now will never seem the same again. . . .
Author: Dr. David Jeremiah
Publisher: Thomas Nelson
ISBN: 1418508179
Category : Religion
Languages : en
Pages : 240
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Book Description
Fight fear, destroy discouragement, win against worry, and disarm your doubts. The Bible warns us of "giants in the land," and whether they're literal like Goliath or figurative like fear, loneliness, and temptation, their goal is the same: to crush God's people. Beloved Bible teacher and pastor Dr. David Jeremiah shows you how to stand up to these bullies and win—with God's help! Whichever giant is intimidating you, the message of Slaying the Giants in Your Life is that God has the strength to bring you victory. You never walk alone and never have to live defeated. Learn to: Fight your fear Destroy your discouragement Liberate yourself from loneliness Win against worry Guard against guilt Resist your resentment These are daunting giants, but thankfully you have access to God’s Word, which is a wealth of knowledge, encouragement, and power. With God on your side, you never walk alone or in weakness. Stand against the giants that seek to discourage you!
Author: Joseph Jacobs
Publisher: The Planet
ISBN: 1909115487
Category : Fiction
Languages : en
Pages : 44
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Book Description
Jack the Giant Killer is the famous English fairy tale about a brave lad slaying hideous giants. Color illustrations by Hugh Thomson.
Author: John Stauffer
Publisher: Twelve
ISBN: 0446543004
Category : History
Languages : en
Pages : 357
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Book Description
Frederick Douglass and Abraham Lincoln were the preeminent self-made men of their time. In this masterful dual biography, award-winning Harvard University scholar John Stauffer describes the transformations in the lives of these two giants during a major shift in cultural history, when men rejected the status quo and embraced new ideals of personal liberty. As Douglass and Lincoln reinvented themselves and ultimately became friends, they transformed America. Lincoln was born dirt poor, had less than one year of formal schooling, and became the nation's greatest president. Douglass spent the first twenty years of his life as a slave, had no formal schooling-in fact, his masters forbade him to read or write-and became one of the nation's greatest writers and activists, as well as a spellbinding orator and messenger of audacious hope, the pioneer who blazed the path traveled by future African-American leaders. At a time when most whites would not let a black man cross their threshold, Lincoln invited Douglass into the White House. Lincoln recognized that he needed Douglass to help him destroy the Confederacy and preserve the Union; Douglass realized that Lincoln's shrewd sense of public opinion would serve his own goal of freeing the nation's blacks. Their relationship shifted in response to the country's debate over slavery, abolition, and emancipation. Both were ambitious men. They had great faith in the moral and technological progress of their nation. And they were not always consistent in their views. John Stauffer describes their personal and political struggles with a keen understanding of the dilemmas Douglass and Lincoln confronted and the social context in which they occurred. What emerges is a brilliant portrait of how two of America's greatest leaders lived.
