Killing Marketing: How Innovative Businesses Are Turning Marketing Cost Into Profit PDF Download
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Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1260026434
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1260026434
Category : Business & Economics
Languages : en
Pages : 273
Get Book Here
Book Description
Killing your current marketing structure may be the only way to save it! Two of the world’s top marketing experts reveal the next level of breakthrough success—transforming your marketing strategy into a standalone profit center. What if everything we currently know about marketing is what is holding us back? Over the last two decades, we’ve watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself. Killing Marketing explores how these companies are ending the marketing as we know it—in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You’ll learn how to: * Transform all or part of your marketing operation into a media company * Integrate this new operation into traditional marketing efforts * Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategy Red Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell—and monetize it directly. Killing Marketing rewrites the rules of marketing—enabling you to make the kind of transition that turns average companies into industry legends.
Author: Haruki Murakami
Publisher: Vintage
ISBN: 0525520058
Category : Fiction
Languages : en
Pages : 752
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Book Description
NATIONAL BESTSELLER • A tour de force of love and loneliness, war and art—from one of our greatest writers. • “Exhilarating ... magical.” —The Washington Post When a thirty-something portrait painter is abandoned by his wife, he secludes himself in the mountain home of a world famous artist. One day, the young painter hears a noise from the attic, and upon investigation, he discovers a previously unseen painting. By unearthing this hidden work of art, he unintentionally opens a circle of mysterious circumstances; and to close it, he must undertake a perilous journey into a netherworld that only Haruki Murakami could conjure.
Author: Kristine Paulsen
Publisher: Little, Brown
ISBN: 0316265969
Category : Social Science
Languages : en
Pages : 217
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Book Description
The author of the 400,000-copy bestseller On Killing reveals how violent video games have ushered in a new era of mass homicide -- and what we must do about it. Paducah, Kentucky, 1997: a 14-year-old boy shoots eight students in a prayer circle at his school. Littleton, Colorado, 1999: two high school seniors kill a teacher, twelve other students, and then themselves. Utoya, Norway, 2011: a political extremist shoots and kills sixty-nine participants in a youth summer camp. Newtown, Connecticut, 2012: a troubled 20-year-old man kills 20 children and six adults at the elementary school he once attended. What links these and other horrific acts of mass murder? A young person's obsession with video games that teach to kill. Lt. Col. Dave Grossman, who in his perennial bestseller On Killing revealed that most of us are not "natural born killers" - and who has spent decades training soldiers, police, and others who keep us secure to overcome the intrinsic human resistance to harming others and to use firearms responsibly when necessary - turns a laser focus on the threat posed to our society by violent video games. Drawing on crime statistics, cutting-edge social research, and scientific studies of the teenage brain, Col. Grossman shows how video games that depict antisocial, misanthropic, casually savage behavior can warp the mind - with potentially deadly results. His book will become the focus of a new national conversation about video games and the epidemic of mass murders that they have unleashed.
Author: Joe Pulizzi
Publisher: McGraw Hill Professional
ISBN: 1259589668
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
“Instead of throwing money away and sucking up to A-listers, now there is a better way to promote your business. It’s called content marketing, and this book is a great way to master this new technique.” -Guy Kawasaki, Chief evangelist of Canva and author of The Art of the Start 2.0 "How do you take the maximum amount of risk out of starting a business? Joe Pulizzi shows us. Fascinate your audience, then turn them into loyal fans. Content Inc. shows you how. Use it as your roadmap to startup success.” -Sally Hogshead, New York Times and Wall Street Journal bestselling author, How the World Sees You "If you're serious about turning content into a business, this is the most detailed, honest, and useful book ever written." -Jay Baer, New York Times bestselling author of Youtility" The approach to business taught all over the world is to create a product and then spend a bunch of money to market and sell it. Joe outlines a radically new way to succeed in business: Develop your audience first by creating content that draws people in and then watch your business sell themselves!" -David Meerman Scott bestselling author of ten books including The New Rules of Sales and Service "The digital age has fundamentally reshaped the cost curve for entrepreneurs. Joe describes the formula for developing a purpose-driven business that connects with an engaged and loyal audience around content. With brand, voice and audience, building and monetizing a business is easy." -Julie Fleischer, Sr. Director, Data + Content + Media, Kraft Foods" What if you launched a business with nothing to sell, and instead focused first on serving the needs of an audience, trusting that the 'selling' part would come later? Crazy? Or crazy-brilliant? I'd say the latter. Because in today's world, you should serve before selling." -Ann Handley, author of the Wall Street Journal bestseller Everybody Writes and Content Rules "Today, anyone, anywhere with a passion and a focus on a content niche can build a multi-million dollar platform and business. I did it and so can you. Just follow Joe's plan and hisContent Inc. model." -John Lee Dumas, Founder, EntrepreneurOnFire" The Internet doesn't need more content. It needs amazing content. Content Inc is the business blueprint on how to achieve that. If you're in business and are tired of hearing about the need for content marketing, but want the how and the proof, Content Inc is your blueprint." -Scott Stratten, bestselling author and President of UnMarketing Inc." Content marketing is by far the best marketing strategy for every company and Joe is by far the best guru on the topic. I wish this book was available when we started our content marketing initiative. It would have saved us a huge amount of time and effort!" -Scott Maxwell, Managing Partner/Founder OpenView Venture Partners
Author: Nikolaos Dimitriadis
Publisher: Kogan Page Publishers
ISBN: 0749480386
Category : Business & Economics
Languages : en
Pages : 321
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Book Description
Marketing as a practice is facing unprecedented challenges: a changing media landscape, an increasingly complex customer journey, innovative technologies, start-ups which disrupt traditional channels and a new generation of tech-savvy clients. How should students and practitioners adapt to this shifting landscape and address the skills gap that many of today's marketers face? Advanced Marketing Management prepares students for this new world of marketing. Since traditional marketing approaches fail to provide convincing solutions to modern business realities, a new approach is urgently needed if marketers are to regain trust within their organizations. Using contemporary examples, business case studies and supporting pedagogy, Advanced Marketing Management will provide a critical exploration into the more advanced aspects of marketing management, including the gap that exists between formal marketing literature and real-world practice, discussion of multidisciplinary tools, and the crucial evolution of the '4Ps'. Summarizing a large body of literature and academic research on new developments, this book is the go-to guide for students, lecturers and practitioners, wanting to succeed as modern marketers. Online resources include lecture slides and further questions for group discussion.
Author: Bill O'Reilly
Publisher: St. Martin's Press
ISBN: 1250279267
Category : History
Languages : en
Pages : 314
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Book Description
Instant #1 New York Times bestseller! In the eleventh book in the multimillion-selling Killing series, Bill O’Reilly and Martin Dugard reveal the startling, dramatic story of the global war against terrorists. In Killing The Killers, #1 bestselling authors Bill O'Reilly and Martin Dugard take readers deep inside the global war on terror, which began more than twenty years ago on September 11, 2001. As the World Trade Center buildings collapsed, the Pentagon burned, and a small group of passengers fought desperately to stop a third plane from completing its deadly flight plan, America went on war footing. Killing The Killers narrates America's intense global war against extremists who planned and executed not only the 9/11 attacks, but hundreds of others in America and around the world, and who eventually destroyed entire nations in their relentless quest for power. Killing The Killers moves from Afghanistan to Iraq, Iran to Yemen, Syria, and Libya, and elsewhere, as the United States fought Al Qaeda, ISIS, and the Iranian Revolutionary Guard, as well as individually targeting the most notorious leaders of these groups. With fresh detail and deeply-sourced information, O'Reilly and Dugard create an unstoppable account of the most important war of our era. Killing The Killers is the most thrilling and suspenseful book in the #1 bestselling series of popular history books (over 18 million sold) in the world.
Author: Bill O'Reilly
Publisher: Henry Holt and Company
ISBN: 0805098550
Category : History
Languages : en
Pages : 306
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Book Description
Millions of readers have thrilled to bestselling authors Bill O'Reilly and historian Martin Dugard's Killing Kennedy and Killing Lincoln, page-turning works of nonfiction that have changed the way we read history. The basis for the 2015 television film available on streaming. Now the iconic anchor of The O'Reilly Factor details the events leading up to the murder of the most influential man in history: Jesus of Nazareth. Nearly two thousand years after this beloved and controversial young revolutionary was brutally killed by Roman soldiers, more than 2.2 billion human beings attempt to follow his teachings and believe he is God. Killing Jesus will take readers inside Jesus's life, recounting the seismic political and historical events that made his death inevitable - and changed the world forever.
Author: Wendy Heard
Publisher: MIRA
ISBN: 148805228X
Category : Fiction
Languages : en
Pages : 341
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Book Description
Jazz will stop at nothing to save her brother. Their foster mother, Carol, has always been fanatical, but with Jazz grown up and out of the house, Carol takes a dangerous turn that threatens thirteen-year-old Joaquin’s life. Over and over, child services fails to intervene, and Joaquin is running out of time. Then Jazz gets a blocked call from someone offering a solution. There are others like her—people the law has failed. They’ve formed an underground network of “helpers,” each agreeing to eliminate the abuser of another. They’re taking back their power and leaving a trail of bodies throughout Los Angeles—dubbed the Blackbird Killings. If Jazz joins them, they’ll take care of Carol for good. All she has to do is kill a stranger.
Author: Brian Keene
Publisher:
ISBN: 9781587671784
Category : Fiction
Languages : en
Pages : 304
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Book Description
Larry Gibson longed for something different from his days as a dock worker and his lonely nights spent drinking with his friends. When Larry meets Sondra Belov, a beautiful exotic dancer, he finally gets some excitement in his life -- too much excitement. Now, Larry's friends are dying and he's on the run from the cops, the Russian mob, and a seemingly invincible madman. And if Larry wants to live another day, he'll have to figure out a way to kill Whitey. Kill Whitey ... how can you kill someone who cannot die?
Author: Toni Anderson
Publisher: Toni Anderson
ISBN: 0991895800
Category : Fiction
Languages : en
Pages : 343
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Book Description
Read this thrilling story about a wildlife biologist who will do anything to save endangered snow leopards…even face-off with an elite Special Forces soldier who is tracking the world’s most-wanted terrorist—a man who is as much of a ghost as the elusive cats themselves. Wildlife biologist Axelle Dehn isn’t about to let anyone harm her endangered snow leopards—not the poacher intent on killing them, nor the soldier who wants to use them as bait. But Axelle is unknowingly entangled in a conflict that stretches back three decades, a conflict that could spark a war between two of the world’s great nations. British SAS soldier, Ty Dempsey, is on a mission to hunt down an infamous Russian terrorist in a remote region of Afghanistan. Dempsey hasn’t failed a mission yet, but when Axelle is kidnapped by the Russian, he is forced to choose between duty and his heart. He risks everything to save the determined, prickly woman he’s fallen for, but in doing so sparks a deadly series of events that threaten to expose the most successful spy in history. A spy who will destroy anyone who gets in his way. Romance Writers of America® RITA® Finalist. National Readers' Choice Awards Finalist. "I enthusiastically recommend The Killing Game by Toni Anderson. If you enjoy tense romantic suspense, military heroes who are old enough to retire from the military (Ty Dempsey enlisted at seventeen and has served twenty-two years = a thirty-nine year-old hero) and heroines who are passionate about their work, then skip the rest of this review and start the book now." –Smart Bitches Trashy Books. "I'd recommend this to any romantic suspense reader looking for a unique, intricately woven story that will really touch you." Peaces of Me 5-Star review. "Realistic scene descriptions, endangered species, and plenty of spies made this a sure fire hit in my reading collection." SnSreviews 5-Star review. "This is a smart story. This is a sexy story. This is a well written story. This is one of my favorite romantic suspense stories I've read all year. I wish there was more!" Love Affair With An e-Reader. For fans of Catherine Coulter, Elizabeth Lowell, Nora Roberts, J.D. Robb, Linda Howard, Julie Garwood, Jayne Ann Krentz, Kat Martin, Maya Banks and Sandra Brown. Keywords: Toni Anderson, the killing game, Espionage, spy thriller, sexy alpha hero, British SAS soldier, Irish hero, military romance, snow leopard conservation, snow leopard, Afghanistan mountains, Wakhan Valley, terrorism, terrorist, conspiracy, the great game, Russian spies, MI6, Foreign Office, British spy thriller, biologist, biologist heroine, American heroine.
