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Author: Debby Giusti
Publisher: Steeple Hill
ISBN: 1426848714
Category : Fiction
Languages : en
Pages : 224
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Book Description
Two women in the witness protection program have been murdered in Montana. The connection? The mob…and the victims' green eyes. Coincidence? Not according to journalist Violet Kramer, who's counting on her exposé to reveal the truth, protect women in danger—and establish herself as an ace reporter. Undercover cop Clay West thinks she's making a deadly mistake that could bring the mob to her door. And when the lawman with the piercing black eyes insists on protecting her himself, Violet knows she's already in danger.
Author: Debby Giusti
Publisher: Steeple Hill
ISBN: 1426848714
Category : Fiction
Languages : en
Pages : 224
Get Book
Book Description
Two women in the witness protection program have been murdered in Montana. The connection? The mob…and the victims' green eyes. Coincidence? Not according to journalist Violet Kramer, who's counting on her exposé to reveal the truth, protect women in danger—and establish herself as an ace reporter. Undercover cop Clay West thinks she's making a deadly mistake that could bring the mob to her door. And when the lawman with the piercing black eyes insists on protecting her himself, Violet knows she's already in danger.
Author: Susan C. Boyd
Publisher: University of Toronto Press
ISBN: 1442612142
Category : Social Science
Languages : en
Pages : 301
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Book Description
Since the late 1990s, marijuana grow operations have been identified by media and others as a new and dangerous criminal activity of epidemic proportions. With Killer Weed, Susan C. Boyd and Connie Carter use their analysis of fifteen years of newspaper coverage to show how consensus about the dangerous people and practices associated with marijuana cultivation was created and disseminated by numerous spokespeople including police, RCMP, and the media in Canada. The authors focus on the context of media reports in Canada to show how claims about marijuana cultivation have intensified the perception that this activity poses significant dangers to public safety and thus is an appropriate target for Canada's war on drugs. Boyd and Carter carefully show how the media draw on the same spokespeople to tell the same story again and again, and how a limited number of messages has led to an expanding anti-drug campaign that uses not only police, but BC Hydro and local municipalities to crack down on drug production. Going beyond the newspapers, Killer Weed examines how legal, political, and civil initiatives that have emerged from the media narrative have troubling consequences for a shrinking Canadian civil society.
Author: Debby Giusti
Publisher: HarperCollins Australia
ISBN: 1488749086
Category : Fiction
Languages : en
Pages : 178
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Book Description
Two women in the witness protection program have been murdered in Montana. The connection? The mob...and the victims' green eyes. Coincidence? Not according to journalist Violet Kramer, who's counting on her exposé to reveal the truth, protect women in danger––and establish herself as an ace reporter. Undercover cop Clay West thinks she's making a deadly mistake that could bring the mob to her door. And when the lawman with the piercing black eyes insists on protecting her himself, Violet knows she's already in danger.
Author: Barbara Ellis
Publisher: Basic Books
ISBN: 0786751193
Category : Social Science
Languages : en
Pages : 320
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Book Description
Everyone in the newsroom agrees that copy editors are the unsung heroes in the business who, until now, have never had a succinct and authoritative guide for on-the-job use. From counting the headline to line breaks, from decks to jumps, from editing numbers and photo captions to editing for organization, The Copy Editing and Headline Handbook is the complete source of essential information for the copy editor. Whether copy editing on a computer or on the printed page, for a newspaper or for a magazine, Barbara Ellis shows how to clean, organize, and proof copy like a pro. With special sections on libel, captions, forbidden words, job hazards, and head counts, as well as a section of the most commonly used symbols in copy editing and proofreading, the Handbook is essential for every copy editor's bookshelf.
Author: Sunil Saxena
Publisher: SAGE
ISBN: 9780761934219
Category : Language Arts & Disciplines
Languages : en
Pages : 218
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Book Description
The importance of a headline for a news item hardly needs to be emphasized. It is perhaps the single most important factor that draws the reader`s attention to a story. Thus, while writing a compelling headline is a priority for anyone working on a news desk, this task is not easy to accomplish. This book treats headline writing as a craft that can be learnt, a skill that can be honed and perfected. It examines in detail the basic elements of a headline and explains the best way to assemble them in order to write an arresting one. Sunil Saxena carefully examines the different kinds of headlines and the advantages and disadvantages of each style of writing. The book instructs the reader in: - The functions of a headline - The way to write a headline - The different kinds of headlines - The do`s and don`ts of headline writing The author also focuses on writing headlines for the Internet, a skill that is essential in the age of new media and technology. The book is well illustrated by examples and images from newspapers and news magazines. All these have been taken from the Indian media, so that readers can relate to the subject more easily. Exercises and highlighted points at the end of each chapter are useful tools for students of journalism to whom this book will appeal primarily. It will be equally useful for professional journalists.
Author: Craig Simpson
Publisher: Entrepreneur Press
ISBN: 1613083513
Category : Business & Economics
Languages : en
Pages : 192
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Book Description
Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. Walks readers through time-tested methods of creating effective ad copy that increases profits. Dissects the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy.
Author: Beth Ann Erickson
Publisher: Filbert Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 205
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Book Description
Think it’ll take forever to earn a great living as a writer? Think again. With Jumpstart Your Writing Career, you’ll discover how easy it is to: * Think like a successful writer, someone who has the mindset to earn the big bucks * Hone your writing skills until they’re razor sharp. Cut through the tsunami of “competition” * Tackle the most lucrative branch of writing. Don’t waste time on unprofitable projects * Discover secrets of fiction that will dazzle your readers and keep them coming back for more * Organize your nonfiction articles so you can easily recycle information for unlimited markets * Craft powerful queries and prospecting letters that give you an edge when decision-makers consider your proposal * Forget expensive ads, you can promote your writing business for little or no money If you want to be a freelance writer who’s tired of working for peanuts and wants to snag more lucrative assignments, this book’s for you. Beth Ann Erickson lives in Minnesota with her husband, child, and a slew of Filbert Publishing mascots. She’s written hundreds of articles for publications throughout the nation, owns a full service publishing company, crafts promo materials for information products, and generally loves the freelance life she began in ‘01. If you want to make your writing sparkle, help you market smart, then hit “repeat” to start the cycle again, subscribe to Writing Etc., her free e-mag. You’ll get the free e-booklet “Power Queries” when you subscribe. Surf to FilbertPublishing.com.
Author: Debby Giusti
Publisher: HarperCollins UK
ISBN: 1472023587
Category : Fiction
Languages : en
Pages : 214
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Book Description
Two women in the witness protection program have been murdered in Montana. The connection? The mob...
Author: David Garfinkel
Publisher: Morgan James Publishing
ISBN: 1600370225
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
From the legendary copywriting coach: Templates and examples of headlines you can use today to persuade customers—and massively boost profits. The headline makes the difference when it comes to advertising—whether it’s a website, postcard, sales letter, print ad, or direct mail solicitation. Veteran marketers and entrepreneurs know a powerful headline is the most important factor for putting more money in your pocket and attracting, persuading, and retaining your most loyal, valuable customers. Scientific tests have proven it over and over: Just by changing a headline, you can increase an ad’s profitability by two, three, even five times. Finally, here is the world’s #1 resource for quickly and easily creating powerful advertising headlines that are a perfect fit for your business—the kind of headlines that produce record-breaking sales results! Copywriting expert David Garfinkel, who mentors other copywriters for $15,000 and up, offers you one of his most prized possessions: his carefully chosen, market-tested set of advertising headline templates that truly can make you rich! “David Garfinkel is the best copywriter I know.” —Jay Conrad Levinson, bestselling author of the Guerrilla Marketing series
Author: Laura Solomon
Publisher: American Library Association
ISBN: 0838914365
Category : Language Arts & Disciplines
Languages : en
Pages : 124
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Book Description
What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book The Librarian's Nitty-Gritty Guide to Social Media, Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.
