Kidfluence : The Marketers Guide to Understanding and Reaching Generation Y -- Kids, Tweens and Teens PDF Download
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Author: Anne Sutherland
Publisher: McGraw Hill Professional
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Author: Anne Sutherland
Publisher: McGraw Hill Professional
ISBN:
Category : Business & Economics
Languages : en
Pages : 216
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Book Description
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Author: Marian Bredin
Publisher: Wilfrid Laurier Univ. Press
ISBN: 1554583888
Category : Performing Arts
Languages : en
Pages : 239
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Book Description
Canadian Television: Text and Context explores the creation and circulation of entertainment television in Canada from the interdisciplinary perspective of television studies. Each chapter connects arguments about particular texts of Canadian television to critical analysis of the wider cultural, social, and economic contexts in which they are created. The book surveys the commercial and technological imperatives of the Canadian television industry, the shifting role of the CBC as Canada’s public broadcaster, the dynamics of Canada’s multicultural and multiracial audiences, and the function of television’s “star system.” Foreword by The Globe and Mail’s television critic, John Doyle.
Author: Anne Sutherland
Publisher: McGraw Hill Professional
ISBN: 0071436170
Category : Business & Economics
Languages : en
Pages : 210
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Book Description
Kidfluence details the latest research on the demographic and socio-cultural trends of young adults born after 1980--Generation Y. This "what works and what doesn't" book provides marketers and advertisers with sometimes-surprising findings on what information and products these kids really want, and how to reach them most effectively without turning them off completely.
Author: Anne Sutherland
Publisher:
ISBN: 9780070871335
Category : Child consumers
Languages : en
Pages : 200
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Book Description
Welcome to Kidfluence - an era unlike any other. From what breakfast cereal they buy, to where they vacation, to what car would make a good family vehicle, today's kids are having a dramatic impact on their families' purchasing decisions and on Canadian commerce. And businesses are taking notice. Cereal advertising is geared to kids, cruise lines cater to their desires and car companies invite them into the boardroom. Just who handed kids the reins of power? There are a number of forces at play among this group often referred to as Generation Y. Their sheer numbers (just over one quarter of the Canadian population) combined with their spending power (a cool $15 billion) and a variety of evolving cultural and societal attitudes have made them a force to be reckoned with. Generation Y is altering the face of business today and will continue to do so well into the future. From a societal viewpoint, Kidfluence shows you the impact of changing family norms in Canada, evolving parental attitudes and early exposure to new opportunities. From an economic perspective, Kidfluence helps you understand the role of kids in business, shares expert views from across Canada and the U.S. and offers quantitative information on the spending and thinking power of today's kids. Generation Y will be rocking our universe for the next century - even more so than the baby boomers before them. Are you ready for them Canada?
Author:
Publisher:
ISBN:
Category : Book industries and trade
Languages : en
Pages : 574
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Book Description
Author: Trevor Norris
Publisher: University of Toronto Press
ISBN: 1442611073
Category : Business & Economics
Languages : en
Pages : 233
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Book Description
The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.
Author: Tracy Smyth
Publisher: BPS Books
ISBN: 1926645103
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
It takes a village to raise a child, but what does it take to raise a village? Authors Tracy Smyth and Tammy Dewar answer this question in concise and colorful detail by showing how the fields of early childhood work and community development can unify their concerns, expertise, and vision -- and in the process create villages that develop their communities by developing their children. Raising the Village is an ideal resource for: Early childhood teachers, community developers, and child advocates Policy-makers, managers, and front-line service providers College and university instructors and students Workers in child care, public health, and social work
Author: Kathleen McDonnell
Publisher:
ISBN:
Category : Family & Relationships
Languages : en
Pages : 204
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Book Description
"Honey, we lost the kids - the lament of many parents in the 21st century." "Frantic boomers, unable to figure out what they have done wrong, ask "Why can't the kids be like we were?" and particularly "What can we do to change things?" "Not much," responds prize-winning author Kathleen McDonnell in her funny, eye-opening report from the front lines of the revolution in modern childhood. She sympathizes with parents and experts who believe that kids today are growing up too quickly, robbed of childhood by a toxic combination of TV, films, video games and the Internet." "Yet "We can't go back to a time when growing up happened in well-defined stages," McDonnell argues. It's a different world, and the old rules simply don't apply." "Honey, We Lost the Kids is a mind-bending, straight-talking approach to understanding the challenges of parenting and child rearing today."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
Author: Jeff A. Johnson
Publisher: Redleaf Press
ISBN: 1605542008
Category : Education
Languages : en
Pages : 170
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Book Description
There are many ways parents and caregivers can help children thrive in their earliest years of life. Babies in the Rain explains the theories behind the best practices for infant and toddler care as well as preferred methods for doing so. In a personable, humorous voice, Jeff A. Johnson shares his own stories about the amazing ways infants and toddlers learn. He offers valuable information on how to spend quality time with young children by building strong emotional environments, nurturing meaningful relationships, and promoting child-centered, age-appropriate learning.
Author: Matthew D. Shank
Publisher: Taylor & Francis
ISBN: 0429641338
Category : Business & Economics
Languages : en
Pages : 809
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Book Description
Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive, and engaging introduction to sports marketing currently available. It is the only introductory textbook on this subject to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology, and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly changing international sports business environment. Chapters contain extensive real-world case studies and biographies of key industry figures, and challenging review exercises encourage the reader to reflect critically on their own knowledge and professional practice. Now in a fully revised and updated sixth edition, Sports Marketing: A Strategic Perspective includes expanded coverage of social and digital media, analytics, and ethical issues, as well as a greater number of international articles and examples. In a new feature, successful sports marketers reflect on their careers and how they progressed in the sports marketing industry. It is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice. A companion website offers additional resources for instructors and students, including an instructor’s guide, test questions, presentation slides, and useful weblinks.
