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Author: Ron Jones
Publisher: John Wiley & Sons
ISBN: 1118216911
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Ron Jones
Publisher: John Wiley & Sons
ISBN: 1118216911
Category : Business & Economics
Languages : en
Pages : 357
Get Book Here
Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Daniel W. Lester
Publisher:
ISBN:
Category : Documents on microfilm
Languages : en
Pages : 904
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Book Description
Author: Kristen Marie
Publisher: eBookIt.com
ISBN: 1456608908
Category : Business & Economics
Languages : en
Pages : 52
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Book Description
BE SEEN, BE HEARD. Just because you can write a book doesn't mean it will be seen or sold. This book can help you do both. Written specifically for indie authors by a corporate marketer, MaFIA will equip you with the knowledge you need to actually make money as a writer. From author branding to SEO to digital strategy and beyond, this book is jam-packed with proven strategies that the leading marketers from the biggest companies in the world leverage to sell their products. The only author fairytales are the ones you create for yourself. This book is a map to your happy ending.
Author: National Agricultural Library (U.S.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 1338
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Book Description
Author: Jie Lu
Publisher: Springer
ISBN: 354037017X
Category : Technology & Engineering
Languages : en
Pages : 713
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Book Description
Business organizations and governments are nowadays developing and providing internet based electronic services (e-services) featuring various intelligent functions. This book offers a thorough introduction and systematic overview of the new field e-service intelligence. It covers the state-of-the-art of e-service intelligence including both theorems and applications, and a broad range of topics are discussed.
Author: Radek Silhavy
Publisher: Springer
ISBN: 3319911899
Category : Technology & Engineering
Languages : en
Pages : 515
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Book Description
This book presents the latest trends and approaches in artificial intelligence research and its application to intelligent systems. It discusses hybridization of algorithms, new trends in neural networks, optimisation algorithms and real-life issues related to the application of artificial methods. The book constitutes the second volume of the refereed proceedings of the Artificial Intelligence and Algorithms in Intelligent Systems of the 7th Computer Science On-line Conference 2018 (CSOC 2018), held online in April 2018.
Author: Rob Garner
Publisher: John Wiley & Sons
ISBN: 1118283414
Category : Business & Economics
Languages : en
Pages : 410
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Book Description
This is a hands-on guide to building a successful real-time content marketing platform. It shows you how to develop, implement, monitor, and optimize tactics for developing a strategic plan that encompasses content, platform, and community management. Including up-to-date tools and technologies, this book explains how to use the right tools for everything from creating search and social content to effectively using social media platforms. You will learn the exact areas where search and social overlap, and how to shift to a real-time and participatory approach in your publishing efforts.
Author: Yulin Wang
Publisher: Springer Nature
ISBN: 9464635126
Category : Electronic books
Languages : en
Pages : 748
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Book Description
Author: C.A. Brebbia
Publisher: WIT Press
ISBN: 1784662216
Category : Science
Languages : en
Pages : 593
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Book Description
Containing papers presented at the 7th International Conference on Energy and Sustainability, this volume includes collaborative research between different disciplines, including materials, energy networks, new energy resources, storage solutions, waste to energy systems, smart grids and many other related subjects. Energy production and distribution matters as well as the need to respond to the modern world’s dependency on conventional fuels are topics of growing importance. The use of fossil fuels has generated an increasing amount of interest in renewable energy resources and the search for maintainable energy policies. Energy policies and management are of primary importance to achieve the development of sustainability and need to be consistent with recent advances in energy production and distribution. Challenges lie as much in the conversion from renewable energies such as wind and solar to useful forms like electricity, heat and fuel at an acceptable cost (including environmental damage) as in the integration of these resources into an existing infrastructure. A range of topics are covered, including: Energy policies; Renewable energy resources; Sustainable energy production; Environmental risk management; Green buildings; Energy storage; Energy management; Biomass and biofuels; Waste to energy; Processing of oil and gas; CO2 capturing and management; Pipelines; Energy efficiency; Smart grids; Energy and transport; Case studies.
Author: Jerri L. Ledford
Publisher: John Wiley & Sons
ISBN: 1118080815
Category : Computers
Languages : en
Pages : 528
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Book Description
Detailed, practical guide to increasing your Web traffic through better search results Wonder how some companies pop up high in search engine rankings? It's all about search appeal. Master the strategies, techniques, and shortcuts in this detailed guide and you can improve your Web site's search rankings and drive the targeted traffic you want to your virtual door. Learn new ways to add social media to the SEO mix, make your site mobile Web-friendly, write SEO tags for maximum exposure, and more. Search Engine Optimization (SEO) is hot; the online advertising market is expected to grow at 34% CAGR between 2005 and 2010, and nine out of ten companies are estimated to be implementing SEO strategies Find out how to get listed in the major search engines, directories, and indexes, and learn strategies for planning and implementing a successful SEO campaign Take advantage of the case studies of readers who implemented the SEO techniques outlined in the first edition of this book and significantly improved search rankings Discover how to target and reach the customers you really want; optimize your site specifically for Google, MSN, or Yahoo!; demystify the role of links and linking in search; implement social media and mobile search optimization; and analyze your SEO efforts to see what works If you want to make SEO work for you, the new edition of this practical book is what you need to succeed.
