Keyword Basics PDF Download
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Author:
Publisher: Wordtracker
ISBN:
Category :
Languages : en
Pages : 25
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Book Description
Author:
Publisher: Wordtracker
ISBN:
Category :
Languages : en
Pages : 25
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Book Description
Author: Ron Jones
Publisher: John Wiley & Sons
ISBN: 1118216911
Category : Business & Economics
Languages : en
Pages : 357
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Book Description
A unique book on the art and science of keyword research Keyword research can make or break a marketing campaign, an optimization strategy, and pay-per-click ad campaigns. Written by a keyword research expert, this essential resource drills home the importance of targeting the right keywords or phrases in order to get traffic from search engines and social media channels. Author Ron Jones imparts his wisdom and experience for determining which keywords will work based on a searcher's intent and he shows you how to research social, mobile, and video marketing tools that can ultimately become the foundation of a marketing campaign. Boasts detailed how-to information from one of the world's leading keyword research experts Helps you learn how to craft a successful keyword campaign and capture a coveted spot on the first page of a results page Pares down the essential information you need to know to use available tools to get keyword suggestions, forecast web site traffic, perform competitive research, and analyze results Walks you through how to best apply keywords to SEO and PPC campaigns as well as gain visibility with mobile marketing and integrate with traditional marketing efforts Features case studies, examples, tutorials, tips, and previously undocumented techniques No matter your level of experience working with keywords, Keyword Intelligence is the ultimate guide for learning how to best conduct keyword research and craft winning marketing campaigns.
Author: Prabir Rai Chaudhuri
Publisher: PRABIR RAI CHAUDHURI
ISBN:
Category : Business & Economics
Languages : en
Pages : 156
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Book Description
The book you are about to read deals with the topic of search engine optimization and everything related to understanding it – from how search engines do what they do, to how you can use them to promote a business or website and incorporate SEO into a marketing strategy. We will start with looking at what search engine optimization is in a nutshell, what it has to offer to the webmaster of a website and what are the common SEO techniques being used. People are the key to the internet, as the internet is supported by the development of content from the global community and is used by the same community in the form of search engines. And that is why we will be looking at how people use search engines. Further on in this book, we will beexplain to you how to make a website that is search engine friendly and makes the most out of SEO and SEM techniques. This includes understanding what search engines love and respond well to, how search engine algorithms work and how they create rankings. We will be talking about tools used for link building,keyword research, and analysis tools, to equip you with the skills necessary for analyzing a website and optimizing in relation to the most effective keywords that generate traffic and respond well to what is trending on the internet. In the last chapter, we will be offering a conclusion that sums up the topic of search engine optimization, search engine marketing, the tools discussed and what the world of SEO has to offer to any business, organization or individual wishing to make a greater online presence.
Author: Cisco Networking Academy
Publisher: Cisco Press
ISBN: 0133475476
Category : Computers
Languages : en
Pages : 721
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Book Description
Network Basics Companion Guide is the official supplemental textbook for the Network Basics course in the Cisco® Networking Academy® CCNA® Routing and Switching curriculum. Using a top-down OSI model approach, the course introduces the architecture, structure, functions, components, and models of the Internet and computer networks. The principles of IP addressing and fundamentals of Ethernet concepts, media, and operations are introduced to provide a foundation for the curriculum. By the end of the course, you will be able to build simple LANs, perform basic configurations for routers and switches, and implement IP addressing schemes. The Companion Guide is designed as a portable desk reference to use anytime, anywhere to reinforce the material from the course and organize your time. The book’s features help you focus on important concepts to succeed in this course: Chapter Objectives—Review core concepts by answering the focus questions listed at the beginning of each chapter. Key Terms—Refer to the lists of networking vocabulary introduced and highlighted in context in each chapter. Glossary—Consult the comprehensive Glossary with more than 250 terms. Summary of Activities and Labs—Maximize your study time with this complete list of all associated practice exercises at the end of each chapter. Check Your Understanding—Evaluate your readiness with the end-ofchapter questions that match the style of questions you see in the online course quizzes. The answer key explains each answer. How To—Look for this icon to study the steps you need to learn to performcertain tasks. Interactive Activities—Reinforce your understanding of topics with more than 50 different exercises from the online course identified throughout the book with this icon. Videos—Watch the videos embedded within the online course. Packet Tracer Activities—Explore and visualize networking concepts using Packet Tracer exercises interspersed throughout the chapters. Hands-on Labs—Work through all 68 course labs and Class Activities that are included in the course and published in the separate Lab Manual.
Author: Bart Weller
Publisher: Apress
ISBN: 1430240156
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
Author: theroyakash
Publisher: theroyakash
ISBN:
Category : Business & Economics
Languages : en
Pages : 16
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Book Description
Basics of Python 3 programming, more content will be added soon.
Author: Cisco Networking Academy Program
Publisher: Pearson Education
ISBN: 1587133172
Category : Computers
Languages : en
Pages : 721
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Book Description
This is the only Cisco-authorized companion guide to the official Cisco Networking Academy course in the new CCNA Routing and Switching curriculum. An invaluable resource for hundreds of thousands of Cisco Networking Academy students worldwide, this portable desk reference is ideal for anytime/anywhere take-home study and reference. Fully aligned to the online course chapters, it offers additional book-based pedagogy to reinforce key concepts, enhance student comprehension, and promote retention. Using it, students can focus scarce study time, organize review for quizzes and exams, and get the day-to-day reference answers they're looking for. The Companion Guide also offers instructors additional opportunities to assign take-home reading or vocabulary homework, helping students prepare more for in-class lab work and discussions.
Author: Fred H. McGee
Publisher:
ISBN:
Category : BASIC (Computer program language)
Languages : en
Pages : 184
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Book Description
Author: Laura Briggs
Publisher: Entrepreneur Press
ISBN: 1613084684
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
Your brand is unique. Your website content should be, too. Many businesses believe they know what sets their brand apart from the competition, only to discover they aren’t connecting with their audience. With Content is King as your guide, you’ll uncover your accurate Unique Value Proposition, so you can reach the customer-base that’s been searching for you. Learn to craft quality, authentic content that converts window-shoppers into returning customers. In an increasingly digital age, website content is the pinnacle launch pad that prompts your audience to act. Establish your brand values, determine the needs of your niche audience, and curate a website that highlights the exclusive opportunities only you can offer with Content is King as your go-to handbook. Discover how to: Build your content marketing strategy from scratch Define your Unique Value Proposition and tell your own story Navigate Search Engine Optimization and direct high-volume traffic to your platform Discern your buyer’s journey to customize and enhance your patron’s experience Take your content to new heights with top-grade editorial, today!
Author: Martin Harwood
Publisher: John Wiley & Sons
ISBN: 0470575654
Category : Computers
Languages : en
Pages : 345
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Book Description
Turn landing pages into profits with the right tools Successful landing pages don't happen by accident, they follow a carefully crafted formula. If you want to convert visitors to your site into sales, it's crucial to understand how to design, monitor, and maintain your landing page. This straightforward, plain-English guide shows you how to cover all the bases-from the visual layout, to using language effectively, to linking strategies, and more. The book is packed with practical tips and techniques, it also identifies common mistakes and pitfalls you should avoid. The book features a valuable $50 coupon off the price of a site diagnosis and webinars on the author's website. Discover the power of language and how to use it as a call to action Start predicting customer browsing behavior Diagnose current problems with your landing page Create a unified marketing message between the search engine result and landing page Examine common optimization approaches Master specific tools for tracking results and follow strict maintenance procedures If you want to make your landing page more appealing, this book provides clear, hands-on explanations and information that you can put to use immediately.
