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Author: Vaughan Evans
Publisher: Pearson UK
ISBN: 0273779125
Category : Business & Economics
Languages : en
Pages : 417
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Book Description
Professional-level information empowering you with over 75 key strategic tools to ensure both short term and long-term success for your business and providing the full gamut of tools and techniques needed for you to create your own strategic plan. Following the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers information in the practical and accessible framework synonymous with the Key series. Key Strategy Tools covers strategy tools and techniques within seven distinct areas: - Setting goals and objectives - Forecasting market demand - Gauging industry competition - Rating competitive position - Identifying strategic gaps - Bridging strategic gaps - Addressing risk and opportunity
Author: Vaughan Evans
Publisher: Pearson UK
ISBN: 0273779125
Category : Business & Economics
Languages : en
Pages : 417
Get Book Here
Book Description
Professional-level information empowering you with over 75 key strategic tools to ensure both short term and long-term success for your business and providing the full gamut of tools and techniques needed for you to create your own strategic plan. Following the footsteps of the hugely successful Key Management Models and Key Performance Indicators, this book delivers information in the practical and accessible framework synonymous with the Key series. Key Strategy Tools covers strategy tools and techniques within seven distinct areas: - Setting goals and objectives - Forecasting market demand - Gauging industry competition - Rating competitive position - Identifying strategic gaps - Bridging strategic gaps - Addressing risk and opportunity
Author: Max Mckeown
Publisher: Pearson UK
ISBN: 0273757113
Category : Business & Economics
Languages : en
Pages : 218
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Book Description
Thinking strategically is what separates managers and leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies. It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring back to them again and again.
Author: Chris O'Neill
Publisher: Pearson UK
ISBN: 0273761692
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER A complete resource to get ahead as a manager faster, bringing together the latest business thinking, practical techniques and cutting edge online material. Fast Track to Success: Managing covers all aspects of successful management including team leadership, finance, strategy and measuring results, as well as all types of management style both at a macro and micro level. • FAST TRACK books feature: - A combination of skills development and career development that includes a framework to help you develop your career as well as produce terrific results. - A clear structure which makes it easy to navigate information quickly. Summaries, quick tips, FAQs and Expert Voices help you find information quickly. - Fresh, contemporary full colour design. - Real life stories to give examples of what works and critically what doesn’t. - Custom-designed, highly interactive companion website www.fast-track-me.com
Author: Sharon Sacks
Publisher: AFB Press
ISBN: 9780891285519
Category : Education
Languages : en
Pages : 606
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Book Description
"Published in conjunction with the Perkins School for the Blind."
Author: Chris Ritchie
Publisher: Pearson UK
ISBN: 0273741969
Category : Education
Languages : en
Pages : 229
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Book Description
GET THE RESULTS YOU WANT IN MARKETING. FAST. Marketing is all about relationships - relationships with your customers, with your brand, with the media and with your colleagues. Of all these relationships your relationship with your customers is still king. True marketing successes go beyond your product and create customer relationships with the company itself. The key to acheiving this is to align your people, your processes and your company promises. Fast Track to Success: Marketing will teach you the key skills you need to excel in marketing and accelerate your career development. It includes: Marketing in a nutshell - a series of FAQs to give you a concise overview of the subject The top 10 tools and techniques you can use to help you develop your approach to marketing Advice on leading your team – how to decide your leadership style and build your team Simple checklists to help you identify the strengths and weaknesses of your capabilities and those of your team Tips on how to progress your career, whether it’s your first 10 weeks in the job or whether you’re looking to get right to the top Don’t get left behind, set out on the Fast Track today. For more resources, log on to the series website at www.Fast-Track-Me.com. EVERYTHING YOU NEED TO ACCELERATE YOUR CAREER
Author: Paul Farris
Publisher: Pearson UK
ISBN: 1292212497
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
"Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them." Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation “50+ metrics crackles like new money…this is the best marketing book of the year.” Updated version of Strategy + Business “2006 Best Books in Marketing award winner” WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, “If you can’t measure it, you can’t manage it.” Key Marketing Metrics is the definitive guide to today’s most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or "dashboard", of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors’ power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and “double jeopardy.”
Author: Mark Anderson
Publisher: Pearson UK
ISBN: 0273748890
Category : Business & Economics
Languages : en
Pages : 236
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Book Description
THE BOOK YOU CAN RELY ON WHENEVER YOU FACE A LEADERSHIP CHALLENGE The demands of a leader can be many, varied and difficult. The Leadership Book picks out the 10 top challenges that leaders face on a daily basis and shows how to maximise the performance of leaders and their teams in each of these situations. Each of the 10 sections pins down: · exactly what the issue is · the challenges it can throw up · key leadership actions for to take · the measures of success · the pitfalls to watch out for · a leadership summary to give a quick overview of the highlights of each issue · cross-references to related issues A lifelong companion suitable for any leader, you can dip into sections as and when you need to deal with a particular issue, making for a must-have guide for you to refer back to again and again.
Author: Richard Rumelt
Publisher: Currency
ISBN: 0307886239
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Good Strategy/Bad Strategy clarifies the muddled thinking underlying too many strategies and provides a clear way to create and implement a powerful action-oriented strategy for the real world. Developing and implementing a strategy is the central task of a leader. A good strategy is a specific and coherent response to—and approach for—overcoming the obstacles to progress. A good strategy works by harnessing and applying power where it will have the greatest effect. Yet, Rumelt shows that there has been a growing and unfortunate tendency to equate Mom-and-apple-pie values, fluffy packages of buzzwords, motivational slogans, and financial goals with “strategy.” In Good Strategy/Bad Strategy, he debunks these elements of “bad strategy” and awakens an understanding of the power of a “good strategy.” He introduces nine sources of power—ranging from using leverage to effectively focusing on growth—that are eye-opening yet pragmatic tools that can easily be put to work on Monday morning, and uses fascinating examples from business, nonprofit, and military affairs to bring its original and pragmatic ideas to life. The detailed examples range from Apple to General Motors, from the two Iraq wars to Afghanistan, from a small local market to Wal-Mart, from Nvidia to Silicon Graphics, from the Getty Trust to the Los Angeles Unified School District, from Cisco Systems to Paccar, and from Global Crossing to the 2007–08 financial crisis. Reflecting an astonishing grasp and integration of economics, finance, technology, history, and the brilliance and foibles of the human character, Good Strategy/Bad Strategy stems from Rumelt’s decades of digging beyond the superficial to address hard questions with honesty and integrity.
Author: Ian Linton
Publisher: Pearson UK
ISBN: 0273756311
Category : Business & Economics
Languages : en
Pages : 180
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Book Description
Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively. Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors. Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.
Author: Philip Kotler
Publisher: Springer Science & Business Media
ISBN: 3642145442
Category : Business & Economics
Languages : en
Pages : 135
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Book Description
Having read this book: You will have a basic understanding of strategy and the process of strategic management. You will know the most important strategy tools (incl. the respective original literature) and how they interact. You will be aware of the focal areas and considerations of strategy in practice. You will be able to analyze and interpret business information with regard to the underlying strategic notions.
