Kevin Keller: Drive Me Crazy PDF Download
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Author: Dan Parent
Publisher: National Geographic Books
ISBN: 1936975580
Category : Young Adult Fiction
Languages : en
Pages : 0
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Book Description
Kevin Keller sure is making a splash at Riverdale High School! Kevin has gone from the new kid in town to one of the most well-known and popular students in the school! Struggling to stay on top of his new duties while trying to find time for a social life, Kevin deals with the mishaps and mayhem that have always been a staple of high school life in Riverdale. From his first car to first dates to a starring role in a school play (written by Veronica?!) it’s bound to be an eventful year for Kevin. Not to mention a surprise appearance and introduction by none other than George Takei! From acclaimed writer and artist Dan Parent comes Kevin Keller: Drive Me Crazy, a must-have collection of issues #5-8 of the latest and greatest addition to the Archie family, the best-selling, GLAAD Media Award-winning comic book series Kevin Keller!
Author: Dan Parent
Publisher: National Geographic Books
ISBN: 1936975580
Category : Young Adult Fiction
Languages : en
Pages : 0
Get Book Here
Book Description
Kevin Keller sure is making a splash at Riverdale High School! Kevin has gone from the new kid in town to one of the most well-known and popular students in the school! Struggling to stay on top of his new duties while trying to find time for a social life, Kevin deals with the mishaps and mayhem that have always been a staple of high school life in Riverdale. From his first car to first dates to a starring role in a school play (written by Veronica?!) it’s bound to be an eventful year for Kevin. Not to mention a surprise appearance and introduction by none other than George Takei! From acclaimed writer and artist Dan Parent comes Kevin Keller: Drive Me Crazy, a must-have collection of issues #5-8 of the latest and greatest addition to the Archie family, the best-selling, GLAAD Media Award-winning comic book series Kevin Keller!
Author: Kevin Lane Keller
Publisher:
ISBN: 9780130411501
Category : Brand name products
Languages : en
Pages : 0
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Book Description
Written by today's leading authority in brand management and incorporating the latest industry thinking and developments, this exploration of brands, brand equity, and strategic brand management combines a comprehensive theoretical foundation with numerous techniques and practical insights for making better day-to-day and long-term brand decisions-- and thus improving the long-term profitability of specific brand strategies. Finely focused on "how-to" and "why" throughout, it provides specific tactical guidelines for planning, building, measuring, and managing brand equity. It includes numerous examples on virtually every topic and over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so. For industry professionals from brand managers to chief marketing officers.
Author: Kevin Lane Keller
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 114
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Book Description
Author: David Aaker
Publisher: Morgan James Publishing
ISBN: 1614488320
Category : Business & Economics
Languages : en
Pages : 219
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Book Description
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad understanding of brands, brand strategy, brand portfolios, and brand building that all business, marketing, and brand strategists should know. "Aaker on Branding" is a source for how you create and maintain strong brands and synergetic brand portfolios. It provides a checklist of strategies, perspectives, tools, and concepts that represents not only what you should know but also what action options should be on the table. When followed, these principles will lead to strong, enduring brands that both support business strategies going forward and create coherent and effective brand families. Those now interested in and involved with branding are faced with information overload, not only from the Aaker books but from others as well. It is hard to know what to read and which elements to adapt. There are a lot of good ideas out there but also some that are inferior, need updating, or are subject to being misinterpreted and misapplied. And there are some ideas that, while plausible, are simply wrong if not dangerous especially if taken literally. "Aaker on Branding"offers a sense of topic priorities and a roadmap to David Aaker's books, thinking, and contributions. As it structures the larger literature of the brand field, it also advances the theory of branding and the practice of brand management and, by extension, the practice of business management.
Author: Dan Parent
Publisher: Archie Comic Publications, Inc.
ISBN: 1627382313
Category : Juvenile Fiction
Languages : en
Pages : 28
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Book Description
There's a new hunk in town and Veronica has her sights set on him. She latches on to Kevin, but despite her increasingly persistent attempts to get his attention, he's just not interested! Jughead takes advantage of the situation and uses them both in his quest to play Veronica for a fool. In the end, will Jughead turn out to be the real dunce?
Author: Kevin Lane Keller
Publisher:
ISBN:
Category : Brand loyalty
Languages : en
Pages : 31
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Book Description
Author: Philip Kotler
Publisher: Pearson UK
ISBN: 1292248467
Category : Business & Economics
Languages : en
Pages : 1199
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Book Description
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Author: Alexander Chernev
Publisher:
ISBN: 9781936572366
Category : Business & Economics
Languages : en
Pages : 206
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Book Description
Strategic Brand Management (2nd Edition) lays out a systematic approach to understanding the key principles of building enduring brands and presents an actionable framework for brand management. Clear, succinct, and practical, this is the definitive text on building strong brands.
Author: Alex Segura
Publisher: Archie Comic Publications, Inc.
ISBN: 1619881209
Category : Juvenile Fiction
Languages : en
Pages : 32
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Book Description
Archie Meets KISS Part 2: Creatures of the Night.' - A crew of uninvited monsters have invaded Riverdale, and they're close to taking over the town! Can the mysterious members of KISS stop them with some help from the Archie gang? What will they order at the Chok'lit Shoppe? Featuring guest star Sabrina, the Teenage Witch!
Author: Kevin Lane Keller
Publisher: Pearson Higher Ed
ISBN: 0273737880
Category : Business & Economics
Languages : en
Pages : 970
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Book Description
'Over the last 25 years, hundreds, perhaps even thousands, of books have appeared on the subject of brands and branding but Strategic Brand Management by Keller, given a global reach by Aperia and Georgson in this excellent European version, is surely the gold standard. This work is, quite simply, the best in its field.' John Murphy, founder of Interbrand. Develop your brand management skills with practical insights from the industry Strategic Brand Management: A European Perspective, 2nd edition, by Kevin Lane Keller, Tony Aperia, and Mats Georgson, aims to equip managers with the tools and understanding to be able to improve the long-term profitability of their brand strategy. This edition incorporates the latest thinking and developments from academics and industry professionals in the field, providing you with a balance of theory and practical knowledge. The chapters guide you systematically through the main topics, from the subject of brands to brand equity and strategic brand management, including the design and implementation of marketing programmes. The text also contains activities to guide your learning and teach you how to build, measure, and manage brand equity. The 2nd edition contains a range of updated features to accommodate your learning, including: Additional cases and examples from well-known European brands are included to appeal to students outside the US. New Brand Briefings spotlight brand management scenarios as experienced by real-life companies and organisations, showing you how brands are operated. Case studies for this edition include Google, Zara, & Ryanair Further coverage of channel management and B2B research on brands, compared to the previous edition. Combining practical insights with a strong theoretical foundation, this text will assist you in your day-to-day managerial decisions as well as long-term brand decisions.
