Do You Want to Keep Your Customers Forever? PDF Download

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Do You Want to Keep Your Customers Forever?

Do You Want to Keep Your Customers Forever? PDF Author: B. Joseph Pine
Publisher: Harvard Business Press
ISBN: 142214027X
Category : Business & Economics
Languages : en
Pages : 94

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Book Description
"This classic article shows how to make mass customization and efficient and personal marketing work by putting companies and their consumers in a "learning relationship." Over time, this ongoing relationship allows your company to meet customers' changing needs, develop learning relationships with them, and retain their business forever."--Provided by publisher.