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Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578603560
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
Author: Doug Hall
Publisher: ReadHowYouWant.com
ISBN: 1459609484
Category : Business & Economics
Languages : en
Pages : 502
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Book Description
Jump Start Your Business Brain details data-proven methods that can make your sales, marketing and business development measurably more effective. What makes this book unique is that the methods detailed are backed up with hard data. They're grounded in statistical analysis of the success and failures of more than 4,000 new products and services, and more than 6,000 innovation teams. The research quantifies the impact of a back-to-basic, customer-focused approach to sales, marketing and business development. The research also uncovers news regarding how you can measurably increase effectiveness in today's super-competitive, time-compressed and overstressed marketplace. It's the perfect book for today's up-and-coming executive.
Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578603560
Category : Business & Economics
Languages : en
Pages : 322
Get Book Here
Book Description
This is a powerful new approach to marketing that will multiply the impact of every dollar invested. Comprehensive research by Doug Hall details marketing initiatives that will deliver sustained success. What makes this book's teaching more reliable and reproducible than others is its foundation on hard data reflecting customer, industrial, and business-to-business marketing, not "guru opinions." After reading Jump Start Your Marketing Brain, readers will know how to more effectively and efficiently market and sell their brand, their services, their products, and even themselves!
Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578604052
Category : Business & Economics
Languages : en
Pages : 322
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Book Description
Learn time-tested, research-proven practices that generate creativity and innovation, helping you and/or your organization get a leg-up on the competition. Creativity is not random. There are reproducible tools and tactics that can help you think smarter and more creatively. Doug Hall and David Wecker work with executives, entrepreneurs, kids, teachers—and everyone who hungers for more wisdom, creativity, and personal growth—to invent ideas for solving problems 52 weeks a year using the Eureka! Way. Jump Start Your Brain Version 2.0 is your guide to a counter-corporate culture approach to creativity, urging you to break rules with childlike abandonment—and have fun doing it. The methods are tried and tested to make your brain 500 percent more creative! Get your cranium flowing with new feats of imagination. This book is a hotbed of innovation, turning the art of creativity into a reliable, renewable science to help you at every age. The Eureka! Way pushes the fear out and puts the fun back into the game. “[Doug Hall is] an eccentric entrepreneur who just might have what we’ve all been looking for—the happy secret to success.” —Dateline NBC “We’ve found Doug Hall’s methods to be different than most. They work.” —Michele Wojtyna, Pepsi-Cola Company
Author: Doug Hall
Publisher: Clerisy Press
ISBN: 1578605822
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
Transform the art of innovation into a reliable system! System Driven Innovation enables you and everyone on your team to use innovation to work smarter, faster, and more creatively. It transforms innovation from a random act to a reliable science. This new mindset ignites confidence in the future. It enables the creation of bigger and bolder ideas—and turns them into reality faster, smarter, and more successfully. With this new mindset, innovation by everyone, everywhere, every day becomes the norm. The rapidly changing world becomes a tremendous opportunity to achieve greatness. Innovation Engineering defines innovation in two words: Meaningfully Unique. When a product, service, or job candidate is Meaningfully Unique customers are willing to pay more money for it. This links to the two simple truths in today’s marketplace: If you’re Meaningfully Unique life is great! If you’re NOT Meaningfully Unique you’d better be cheap. Innovation Engineering is a new field of academic study and leadership science. It teaches how to apply the science of system thinking to strategy, innovation, and cooperation. Research finds that it helps to increase innovation speed (up to 6x) and decrease risk (by 30 to 80%). Innovation Engineering accelerates the creation and development of more profitable products and services. However, the bigger benefit may well lie in its ability to transform organizational cultures by enabling everyone to work smarter every day. What makes Innovation Engineering unique is that it’s grounded in data, backed by academic theory, and validated in real-world practice. Collectively, it’s the number one documented innovation system on earth. Over 35,000 people have been educated in Innovation Engineering classes, and more than $15 billion in innovations are in active development. In his book Driving Eureka!, best-selling business author Doug Hall presents the System Driven Innovation scientific method for enabling innovation by everyone, everywhere, every day. It’s the essential resource you need to enable yourself—and your team—to innovate, succeed, and do amazing things that matter, on a daily basis.
Author: Margo Berman
Publisher: Rowman & Littlefield Publishers
ISBN: 1442203366
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional work, exercises designed to motivate, or time to reflect. The more inventive pieces the mind takes in, the more resources it has to draw from. Street Smart Advertising: How to Win the Battle of the Buzz contains countless examples designed to jump-start the right side of the brain. Margo Berman's book is packed with memorable uses of new media, exciting on-strategy marketing, creative online work, and insightful quotes by giants in the advertising industry. She offers innovative techniques to generate 'sticky' slogans and headlines, easy-to-apply copywriting tips, and practical revision strategies. Berman has updated the book to reflect how online media has changed its approach from 'pushing' information to the audience to 'pulling' - i.e., engaging the audience in a brand. By using social networking groups like Facebook and Twitter, the author points out, even small companies can have a giant digital footprint by leveraging their online presence, offering relevant insights, and stimulating consumer-created content. In tough economic times, Berman says, savvy advertisers don't need huge budgets to engage the audience and create forums for them to share ideas. The biggest change in marketing is reaching people through new touch points: through audience intersection, viral marketing, and online dialogues. As Street Smart Advertising makes clear, those who become victorious in this new marketing arena will win the battle of the buzz.
Author: David Disalvo
Publisher: Prometheus Books
ISBN: 161614484X
Category : Psychology
Languages : en
Pages : 300
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Book Description
This book reveals a remarkable paradox: what your brain wants is frequently not what your brain needs. In fact, much of what makes our brains "happy" leads to errors, biases, and distortions, which make getting out of our own way extremely difficult. Author David DiSalvo presents evidence from evolutionary and social psychology, cognitive science, neurology, and even marketing and economics. And he interviews many of the top thinkers in psychology and neuroscience today. From this research-based platform, DiSalvo draws out insights that we can use to identify our brains’ foibles and turn our awareness into edifying action. Ultimately, he argues, the research does not serve up ready-made answers, but provides us with actionable clues for overcoming the plight of our advanced brains and, consequently, living more fulfilled lives.
Author: Daniel H. Pink
Publisher: Penguin
ISBN: 1101157909
Category : Psychology
Languages : en
Pages : 305
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Book Description
New York Times Bestseller An exciting--and encouraging--exploration of creativity from the author of When: The Scientific Secrets of Perfect Timing The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on research from around the world, Pink (author of To Sell Is Human: The Surprising Truth About Motivating Others) outlines the six fundamentally human abilities that are absolute essentials for professional success and personal fulfillment--and reveals how to master them. A Whole New Mind takes readers to a daring new place, and a provocative and necessary new way of thinking about a future that's already here.
Author: Eric Milou
Publisher: Corwin Press
ISBN: 1544316941
Category : Education
Languages : en
Pages : 129
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Book Description
"Too often, middle school and high school teachers say, ‘These students are lacking number sense.’ These books will help secondary teachers with good pedagogy to help build number sense in a creative way. Eric Milou and John SanGiovanni have created short routines that are teacher-friendly, with lots of examples, and easy to adapt to each teacher’s needs. These are the books that secondary teachers have been waiting for to help engage students in building number sense." Pamela J. Dombrowski, Secondary Math Specialist Geary County School District Junction City, KS Kickstart your high school math class! Do your students need more opportunities do develop number sense and reasoning? Are you looking to get your students energized and talking about mathematics? Have you wondered how practical, replicable, and engaging activities would complement your mathematics instruction? This guide answers the question "What could I do differently?" Taking cues from popular number sense and reasoning routines, this book gives you the rundown on how to engage in five different daily 5–10 minute routines, all of which include content-specific examples, extensions, and variations of each for algebra, functions, geometry, and data analysis. Video demonstrations allow you to see the routines in action and the book includes a year’s worth of daily instructional material that you can use to begin each class period. The routines in this book will help students Frequently revisit essential mathematical concepts Foster and shore up conceptual understanding Engage in mental mathematics, leading to efficiency and fluency Engage in mathematical discourse by constructing viable arguments and critiquing the reasoning of others Reason mathematically, and prepare for high stakes assessments Move learning beyond "correctness" by valuing mistakes and discourse and encouraging a growth mindset From trusted authors and experts Eric Milou and John SanGiovanni, this teacher-friendly resource will give you all the tools and tips you need to reinvent those critical first five or ten minutes of math class for the better!
Author: David Lewis
Publisher: Hachette UK
ISBN: 1857889428
Category : Business & Economics
Languages : en
Pages : 363
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Book Description
How neuromarketing techniques help marketers more effectively sell their products — and what consumers need to know about it.
Author: Matt Johnson
Publisher: BenBella Books
ISBN: 1950665232
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always having a sale? You may not be aware of these details, yet they've been influencing you all along. Every time you purchase, swipe, or click, marketers are able to more accurately predict your behavior. These days, brands know more about you than you know about yourself. Blindsight is here to change that. With eye-opening science, engaging stories, and fascinating real-world examples, neuroscientist Matt Johnson and marketer Prince Ghuman dive deep into the surprising relationship between brains and brands. In Blindsight, they showcase how marketing taps every aspect of our mental lives, covering the neuroscience of pain and pleasure, emotion and logic, fear and safety, attention and addiction, and much more. We like to think of ourselves as independent actors in control of our decisions, but the truth is far more complicated. Blindsight will give you the ability to see the unseeable when it comes to marketing, so that you can consume on your own terms. On the surface, you will learn how the brain works and how brands design for it. But peel back a layer, and you'll find a sharper image of your psychology, reflected in your consumer behavior. This book will change the way you view not just branding, but yourself, too.
