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Author: Pat Fallon
Publisher: Harvard Business Press
ISBN: 9781591399278
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.
Author: Pat Fallon
Publisher: Harvard Business Press
ISBN: 9781591399278
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Drawing from 25 years of successful marketing and acclaimed, award-winning work, the authors show that bankable, creative ideas come from zeroing in on the one key business problem that must be solved and then rigorously unearthing insights that will lead to a spectacular solution.
Author: Alissa Hamilton
Publisher: Yale University Press
ISBN: 0300164556
Category : Technology & Engineering
Languages : en
Pages : 284
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Book Description
How orange juice became a North American breakfast staple and what "100% pure orange juice" means today Close to three quarters of U.S. households buy orange juice. Its popularity crosses class, cultural, racial, and regional divides. Why do so many of us drink orange juice? How did it turn from a luxury into a staple in just a few years? More important, how is it that we don't know the real reasons behind OJ's popularity or understand the processes by which the juice is produced? In this enlightening book, Alissa Hamilton explores the hidden history of orange juice. She looks at the early forces that propelled orange juice to prominence, including a surplus of oranges that plagued Florida during most of the twentieth century and the army's need to provide vitamin C to troops overseas during World War II. She tells the stories of the FDA's decision in the early 1960s to standardize orange juice, and the juice equivalent of the cola wars that followed between Coca-Cola (which owns Minute Maid) and Pepsi (which owns Tropicana). Of particular interest to OJ drinkers will be the revelation that most orange juice comes from Brazil, not Florida, and that even "not from concentrate" orange juice is heated, stripped of flavor, stored for up to a year, and then reflavored before it is packaged and sold. The book concludes with a thought-provoking discussion of why consumers have the right to know how their food is produced.
Author: John McPhee
Publisher: Farrar, Straus and Giroux
ISBN: 0374708703
Category : Literary Collections
Languages : en
Pages : 149
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Book Description
A classic of reportage, Oranges was first conceived as a short magazine article about oranges and orange juice, but the author kept encountering so much irresistible information that he eventually found that he had in fact written a book. It contains sketches of orange growers, orange botanists, orange pickers, orange packers, early settlers on Florida's Indian River, the first orange barons, modern concentrate makers, and a fascinating profile of Ben Hill Griffin of Frostproof, Florida who may be the last of the individual orange barons. McPhee's astonishing book has an almost narrative progression, is immensely readable, and is frequently amusing. Louis XIV hung tapestries of oranges in the halls of Versailles, because oranges and orange trees were the symbols of his nature and his reign. This book, in a sense, is a tapestry of oranges, too—with elements in it that range from the great orangeries of European monarchs to a custom of people in the modern Caribbean who split oranges and clean floors with them, one half in each hand.
Author: Nicole Avery
Publisher: John Wiley & Sons
ISBN: 0730375668
Category : Family & Relationships
Languages : en
Pages : 274
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Book Description
The ultimate guide for parents who dream of having a little less chaos and a lot more time for the good things in life Written by mother of five, Nicole Avery, this book shows harried parents how, with just a bit of planning, family life can become easier to manage, less stressful, and decidedly more fun. "Dream on," you say? "I might as well try to herd cats as to get my kids to follow a lot of arbitrary rules!" And Nicole would agree, which is why Planning with Kids isn't like any other parenting guide out there. It was inspired by Nicole's blog of the same name, which, over the past three years, has garnered a huge audience of likeminded parents who have achieved nothing short of miraculous results following her advice. While other prescriptive guides offer mums and dads cook-cutter solutions to the challenges of raising kids, this handbook focuses on one simple, straightforward idea: by implementing a few simple strategies for how you do things, you'll make more time for you to be you and your kids to be kids. You'll find strategies for streamlining and enhancing everything from the routines of daily life, to family relationships, to budgeting and finances, playtime and much more! Contains a full section on menus and cooking, including recipes, supported online by a planning-with-family meal planner Divided into sections so that readers can dip-in and dip-out for information as they need it as their family expands and grows up!
Author: Pat Crocker
Publisher:
ISBN: 9780778801818
Category : Cooking
Languages : en
Pages : 0
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Book Description
Features recipes for juices that help to meet produce serving guidelines, along with overviews on the benefits of juicing, the health problems that it can help relieve, and the foods that are suitable for the process.
Author: Cameron S. Foote
Publisher: W. W. Norton & Company
ISBN: 9780393730937
Category : Antiques & Collectibles
Languages : en
Pages : 444
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Book Description
Every year the market for creative services expands -- but the competition is increasing even faster. Today, your success hinges not on talent alone, but on a thorough understanding of the business side of creativity. Now fully revised and updated, The Business Side of Creativity is the most comprehensive business companion available to freelance graphic designers, art directors, illustrators, copywriters, and agency or design-shop principals. Cameron S. Foote, successful entrepreneur and editor of the Creative Business newsletter, guides you step-by-step through the process of being successfully self-employed -- from getting launched as a freelancer to running a multiperson shop to retiring comforably. The appendices include sample business forms and documents to help put the information into practice. How should you organize? What should you charge? What marketing techniques yield the best returns? When are you ready to expand? What are the most effective strategies for managing employees? How can you build salable equity? The Business Side of Creativity delves into these questions and hundreds more -- and gives you practical, real-world answers. Book jacket.
Author: Jamie Schler
Publisher: Gibbs Smith
ISBN: 1423646703
Category : Cooking
Languages : en
Pages : 379
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Book Description
Add a little sunshine to every meal with dishes and desserts brightened with the flavor of orange. Jamie Schler offers a collection of sophisticated and sunny recipes using the most versatile of citrus fruits, the orange, in this cookbook beautifully photographed by Ilva Beretta. Schler incorporates the juice, zest, and fruit from many varieties of oranges as well as flavorings, extracts, and liqueurs. These sauces, soups, salads, sides, main dishes, breads, and sweets embody the essence of orange. Indulge yourself and delight your guests with recipes such as: Orange Fig Sauce Mussels Steamed in Orange and Fennel Orange Braised Belgian Endive with Caramelized Onions and Bacon Beef in Bourbon Sauce, Glazed Apple and Orange Braid Orange and Brown Sugar-Glazed Sweet Potatoes Chocolate Orange Marmalade Brownies and many more
Author: Lisa Brook
Publisher: Createspace Independent Publishing Platform
ISBN: 9781717033291
Category :
Languages : en
Pages : 72
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Book Description
If eating fruit and vegetable does not anymore bring you the enjoyment, the juice is a solution to get all the vitamins. The variety of juices might you go bananas. The famous orange juice is not the only drink. Find out the amazing juicing recipes like nutritious fruit juices along with the wholesome veggie juices and jamba juice recipes. The diversity of green juice recipes includes cucumber lettuce love, lemongrass skinny summer, awesome asparagus carrot juice and many other yummy ideas. Energize and clean the body with the detox juice recipes every time. Start the morning with the refreshing orange juice. Figure out the benefits of having this tasty drinks: forget about heart diseases, tiredness and stress. The juice cleanses the body from the harmful agents. There are some juice recipes for weight loss. You may eat everything and go thin just having juice drinks. Isn't it wonderful? The healthy juice recipes that is all you need to have better life full of joy and happiness.
Author: Brigit Casseron
Publisher: StreetLib Write
ISBN:
Category : Cooking
Languages : en
Pages : 58
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Book Description
In these pages, you'll discover not just a collection of recipes, but a comprehensive guide crafted with beginners in mind. Whether you're a health enthusiast or someone taking the first steps towards a cleaner lifestyle, this book is designed to demystify the art of juicing, making it accessible and enjoyable for everyone. Say goodbye to the complexities of fad diets and restrictive cleanses; "Juicing for Beginners" empowers you with simple yet delectable recipes that not only detoxify your body but also tantalize your taste buds. From refreshing fruit blends to nutrient-packed vegetable concoctions, each recipe is carefully curated to provide a burst of energy and a boost to your overall well-being. But this book goes beyond recipes. We delve into the science behind juicing, explaining how it supports your body's natural detoxification processes and helps you achieve a renewed sense of vitality. You'll find practical tips on choosing the right ingredients, understanding the nutritional benefits, and incorporating juicing seamlessly into your daily routine.
Author: Carole Jacobs
Publisher: Adams Media
ISBN: 9781440503269
Category : Cooking
Languages : en
Pages : 304
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Book Description
Don't eat your veggies, drink them! If you're one of the millions of Americans who doesn't get their recommended daily amounts of fruits and vegetables, juicing is the perfect solution! This book is packed with 150 recipes to make consuming fruits and veggies fast, delicious, and fun, including: Asparagus squash medley Grape citrus apple juice Orange lemonade lift-off Broccoli apple carrot with parsley and lemon juice Strawberry patch juice This handy guide explains why millions of people have turned to juicing to help ward off everyday disorders like colds and migraines, promote longevity, shed excess pounds, and prevent and treat serious diseases. Whether you want to get more nutrients, cleanse your body of toxins, or prevent disease and live longer, juicing is the answer!
