Journal of Public Policy and Marketing PDF Download
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Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author: Thomas C. Kinnear
Publisher: American Marketing Association
ISBN:
Category : Business & Economics
Languages : en
Pages : 188
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Thomas C. Kinnear
Publisher: University of Michigan/Division of
ISBN: 9780877122500
Category : Business & Economics
Languages : en
Pages :
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Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 140
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 148
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Book Description
Author:
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 304
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Book Description
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Robert W. Palmatier
Publisher: Springer
ISBN: 3319619853
Category : Business & Economics
Languages : en
Pages : 332
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Book Description
This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge metrics for capturing and measuring customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly changing business landscape where consumers are more connected, accessible, and informed than ever before, many firms are investing in customer engagement marketing. The book will appeal to academics, practitioners, consultants, and managers looking to improve customer engagement.
Author: Rizal E. Halim
Publisher: Gramedia Pustaka Utama
ISBN: 6020325911
Category : Business & Economics
Languages : id
Pages : 366
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Book Description
Disiplin ilmu pemasaran dewasa ini berkembang mengikuti dinamika tuntutan zaman dan peradaban manusia. Aktivitas pemasaran perlu dilihat dalam perspektif lebih luas agar menghindari kekakuan dalam memahami “pemasaran” itu sendiri. Aktivitas pemasaran merupakan kumpulan sistem yang melibatkan banyak subsistem yang beririsan langsung dengan masyarakat, seperti teknologi, produksi, keuangan, dan sebagainya. Kumpulan sistem ini bekerja secara sistematis untuk memenuhi kebutuhan konsumen. Buku ini mencoba menelaah peran strategis aktivitas pemasaran terhadap masyarakat, sekaligus menyajikan beberapa isu pemasaran yang berpotensi berdampak negatif terhadap masyarakat (konsumen). Karena keterkaitannya sangat erat dengan ranah publik, aktivitas pemasaran tak lepas dari kebijakan publik yang mengaturnya. Dalam ranah ilmu pemasaran saat ini, masih sangat sedikit buku yang membahas aktivitas pemasaran dan kebijakan publik, khususnya di Indonesia. Buku ini memberi nuansa baru dalam memperkaya manfaat disiplin ilmu pemasaran, terutama mengenai pengambilan kebijakan publik.
Author: H. Bryce
Publisher: Springer
ISBN: 1137273925
Category : Political Science
Languages : en
Pages : 589
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Book Description
This book carefully develops the perspective of nonprofit organizations as social capital assets and agents of public policy within a principal-agent framework. It shows the practical as well as managerial and marketing advantages of such an approach, one that can lead to serious questions about many of the existing views that all nonprofits result from market or government failure. Bryce provides a more positive, cross-national and inclusive perspective on these organizations that applies across all of their disciplines and in developed or developing countries alike.
