Author: New York (State). Comptroller's Office
Publisher:
ISBN:
Category : New York (State)
Languages : en
Pages :

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Author: Maryland
Publisher:
ISBN:
Category : Law
Languages : en
Pages : 856

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Author: John Bearse Newcomb
Publisher:
ISBN:
Category :
Languages : en
Pages : 642

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Author: Brian Groombridge
Publisher: Univ of California Press
ISBN: 9780520236684
Category : Nature
Languages : en
Pages : 362

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Global biological diversity, ecosystem diversity.

Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 252

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Author: Lawrence R. Samuel
Publisher: University of Pennsylvania Press
ISBN: 0812204875
Category : History
Languages : en
Pages : 234

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Book Description
What do consumers really want? In the mid-twentieth century, many marketing executives sought to answer this question by looking to the theories of Sigmund Freud and his followers. By the 1950s, Freudian psychology had become the adman's most powerful new tool, promising to plumb the depths of shoppers' subconscious minds to access the irrational desires beneath their buying decisions. That the unconscious was the key to consumer behavior was a new idea in the field of advertising, and its impact was felt beyond the commercial realm. Centered on the fascinating lives of the brilliant men and women who brought psychoanalytic theories and practices from Europe to Madison Avenue and, ultimately, to Main Street, Freud on Madison Avenue tells the story of how midcentury advertisers changed American culture. Paul Lazarsfeld, Herta Herzog, James Vicary, Alfred Politz, Pierre Martineau, and the father of motivation research, Viennese-trained psychologist Ernest Dichter, adapted techniques from sociology, anthropology, and psychology to help their clients market consumer goods. Many of these researchers had fled the Nazis in the 1930s, and their decidedly Continental and intellectual perspectives on secret desires and inner urges sent shockwaves through WASP-dominated postwar American culture and commerce. Though popular, these qualitative research and persuasion tactics were not without critics in their time. Some of the tools the motivation researchers introduced, such as the focus group, are still in use, with "consumer insights" and "account planning" direct descendants of Freudian psychological techniques. Looking back, author Lawrence R. Samuel implicates Dichter's positive spin on the pleasure principle in the hedonism of the Baby Boomer generation, and he connects the acceptance of psychoanalysis in marketing culture to the rise of therapeutic culture in the United States.

Author: A. R. Ammons
Publisher:
ISBN:
Category : American poetry
Languages : en
Pages : 90

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Author:
Publisher:
ISBN:
Category : Acid deposition
Languages : en
Pages : 292

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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 380

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Author: Lisa M. Balbes
Publisher:
ISBN: 9780195183665
Category : Biography & Autobiography
Languages : en
Pages : 326

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Book Description
A Chemistry background prepares you for much more than just a laboratory career. The broad science education, analytical thinking, research methods, and other skills learned are of value to a wide variety of types of employers, and essential for a plethora of types of positions. Those who are interested in chemistry tend to have some similar personality traits and characteristics. By understanding your own personal values and interests, you can make informed decisions about what career paths to explore, and identify positions that match your needs. By expanding your options for not only what you will do, but also the environment in which you will do it, you can vastly increase the available employment opportunities, and increase the likelihood of finding enjoyable and lucrative employment. Each chapter in this book provides background information on a nontraditional field, including typical tasks, education or training requirements, and personal characteristics that make for a successful career in that field. Each chapter also contains detailed profiles of several chemists working in that field. The reader gets a true sense of what these people do on a daily basis, what in their background prepared them to move into this field, and what skills, personality, and knowledge are required to make a success of a career in this new field. Advice for people interested in moving into the field, and predictions for the future of that career, are also included from each person profiled. Career fields profiled include communication, chemical information, patents, sales and marketing, business development, regulatory affairs, public policy, safety, human resources, computers, and several others. Taken together, the career descriptions and real case histories provide a complete picture of each nontraditional career path, as well as valuable advice about how career transitions can be planned and successfully achieved by any chemist.