It's Transformation, Contently PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download It's Transformation, Contently PDF full book. Access full book title It's Transformation, Contently by John McGreal. Download full books in PDF and EPUB format.
Author: John McGreal
Publisher: Troubador Publishing Ltd
ISBN: 1788033558
Category : Art
Languages : en
Pages : 285
Get Book Here
Book Description
John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Author: John McGreal
Publisher: Troubador Publishing Ltd
ISBN: 1788033558
Category : Art
Languages : en
Pages : 285
Get Book Here
Book Description
John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Author: John McGreal
Publisher: Troubador Publishing Ltd
ISBN: 1788033531
Category : Art
Languages : en
Pages : 288
Get Book Here
Book Description
John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Author: John McGreal
Publisher: Troubador Publishing Ltd
ISBN: 178803354X
Category : Art
Languages : en
Pages : 284
Get Book Here
Book Description
John McGreal's three new books – It’s Reproduction, Contently, It’s Revolution, Actively and It’s Transformation, Contently – continue the ‘It’ Series published by Matador since 2010.
Author: Shane Snow
Publisher: John Wiley & Sons
ISBN: 1119483476
Category : Business & Economics
Languages : en
Pages : 111
Get Book Here
Book Description
"A terrific and timely book that makes a compelling case for fundamentally rethinking how your business communicates. Recommended!" —Jay Baer, founder of Convince & Convert and author of Hug Your Haters "Once upon a time, storytelling was confused with talking at people. Not anymore. Shane and Joe are your narrators in a journey that will transform how you talk to other human beings to be more believable, relevant, compelling and unforgettable." —Brian Solis, experience architect, digital anthropologist, best-selling author "Shane Snow and Joe Lazauskas spend the overwhelming majority of their time thinking, writing, and theorizing about brand storytelling - so you don't have to. They're smart and they know this topic inside out (and sideways). Read their book. While I can't guarantee you'll rise to Shane and Joe's ridiculously obsessive level, you will be infinitely better prepared to tell your own brand's story. Promise!" —Rebecca Lieb, Analyst, Author & Advisor "The Contently team understands the power of story, and how to craft and spread a great narrative, like no other. In an era where brand, design, and mission are a competitive advantage for every business, Contently underscores the importance of stories and how they transform companies and industries." —Scott Belsky, Entrepreneur, Investor, & Author (Founder of Behance, bestselling author of Making Ideas Happen) "I can't think of a better way to illustrate the power of story telling than by telling great stories. This book should be required reading not just by those with content in their titles, but by anyone in Marketing AND Sales. Then, when you're done, give it to your CEO to read... but make sure you get it back, because I guarantee you'll refer to it more than once." —Shawna Dennis, Senior Marketing Leader "Neuroscience, algorithms, illustrations, personal anecdotes and good, old-fashioned empathy: This entertaining and informative tome journeys to the core of how we communicate and pushes us, as marketers and humans, to do it better, "speeding the reader through and leaving us wanting more." —Ann Hynek, VP of global content marketing at Morgan Stanley Transform your business through the power of storytelling. Content strategists Joe Lazauskas and Shane Snow offer an insider's guide to transforming your business—and all the relationships that matter to it—through the art and science of telling great stories. Smart businesses today understand the need to use stories to better connect with the people they care about. But few know how to do it well. In The Storytelling Edge, the strategy minds behind Contently, the world renowned content marketing technology company, reveal their secrets that have helped award-winning brands to build relationships with millions of advocates and customers. Join as they dive into the neuroscience of storytelling, the elements of powerful stories, and methodologies to grow businesses through engaging and accountable content. With The Storytelling Edge you will discover how leaders and workers can craft the powerful stories that not only build brands and engage customers, but also build relationships and make people care—in work and in life.
Author: Dan Hill
Publisher: Kogan Page Publishers
ISBN: 0749457880
Category : Business & Economics
Languages : en
Pages : 288
Get Book Here
Book Description
'I believe that 'emotion' is where it's at' Tom Peters For far too long, emotions have been ignored in favour of rationality and efficiency, but breakthroughs in brain science have revealed that people are primarily emotional decision-makers. Many companies have not yet accepted that fact, much less acted on it. In this fully revised edition, Emotionomics will help you to understand emotions in terms of business opportunities - both in the marketplace and in the workplace. In today's highly competitive marketplace where many products look alike, it is the emotional benefit that can make the difference. At the same time, companies with engaged, productive work forces will undoubtedly achieve competitive advantage. Dan Hill's book draws on insights gathered through facial coding, the single best viable means of measuring and managing the emotional response of customers and employees, to help you to leverage emotions for business success in terms of branding, product design, advertising, sales, customer satisfaction, leadership and employee management. Emotions matter and Emotionomics will help you to step closer to customers and employees, but step ahead of your competitors.
Author: Shane Snow
Publisher: Penguin
ISBN: 0735217793
Category : Business & Economics
Languages : en
Pages : 306
Get Book Here
Book Description
Award-winning entrepreneur and journalist Shane Snow reveals the counterintuitive reasons why so many partnerships and groups break down--and why some break through. The best teams are more than the sum of their parts, but why does collaboration so often fail to fulfill this promise? In Dream Teams, Snow takes us on an adventure through history, neuroscience, psychology, and business, exploring what separates groups that simply get by together from those that get better together. You'll learn: * How ragtag teams--from soccer clubs to startups to gangs of pirates--beat the odds throughout history. * Why DaimlerChrysler flopped while the Wu-Tang Clan succeeded, and the surprising factor behind most failed mergers, marriages, and partnerships. * What the Wright Brothers' daily arguments can teach us about group problem solving. * Pioneering women in law enforcement, unlikely civil rights collaborators, and underdog armies that did the incredible together. * The team players behind great social movements in history, and the science of becoming open-minded. Provocative and entertaining, Dream Teams is a landmark work that will change the way we think about people, progress, and collaboration.
Author: Michael Brito
Publisher: Pearson Education
ISBN: 0789751615
Category : Business & Economics
Languages : en
Pages : 272
Get Book Here
Book Description
"Content is now king - and if you're a brand marketer, you need to be a media company, too. Your Brand, The Next Media Company brings together the strategic insights, operational techniques, and insights and practical approaches for transforming your brand into a highly successful media company - and a winning social business! Social business pioneer Michael Brito covers every step of the process, including: Understanding your social customer and their new world Planning your social business and content strategies Building infrastructure and teams, and setting the stage for transformation Identifying and overcoming the specific content challenges you face Recognizing the central role content now plays Developing your content message Transitioning from brand messaging to high content relevancy Moving from content creation to curation to aggregation Successfully integrating paid, earned, and owned media content Distributing the right content at the right time through the right channels to the right customers Mastering the critical new roles of the community manager in your media company Evaluating the content technology vendors and software platforms vying for your businessAlong the way, Brito presents multiple case studies from brand leaders worldwide, including Coca Cola, RedBull, Oreo, Skittles, Old Spice, Dos Equis, Gatorade, Tide, and the NFL - delivering specific, powerfully relevant insights you can act on and profit from immediately." --Publisher description.
Author: Mary Helen Bowers
Publisher: Hachette+ORM
ISBN: 0738215899
Category : Health & Fitness
Languages : en
Pages : 357
Get Book Here
Book Description
Ballet-inspired fitness for every woman! You don't have to be a professional ballerina to look like one! With Mary Helen Bowers' Ballet Beautiful, forget beating yourself up in the gym and suffering through starvation diets for some unattainable goal. You can achieve your ideal body and develop the strength, grace, and elegance of a dancer by following Mary Helen's proven program-one that's got everyone from celebrities to busy moms to executives raving!Ballet Beautiful is a fitness method that blends the artistry and athleticism of ballet with an easy, accessible eating plan that works for every body - and absolutely no dance experience is required. Created by professional ballerina Mary Helen Bowers, this transformative approach to fitness and health will reshape your body and your mind!Ballet Beautiful's three-fold approach is not an extreme workout nor is it a radical diet for an overnight fix; it's a roadmap to achieving and maintaining your ideal health, shape and size-all with the elegance and strength of a ballerina. Part One of the book introduces the program's empowering mindset, the key to supporting and guiding you through lasting change. Part Two, the Ballet Beautiful Method, consists of challenging, effective, and fun workouts that sculpt and tone sleek ballet muscles and build beautiful posture. Whether you have a full hour or only 15 minutes, you can tailor the program to your own schedule and needs. Part Three shares the Ballet Beautiful Lifestyle, a healthy, balanced approach to nutrition. With meal plans, shopping tips and quick but delicious daily recipes that will satisfy and nourish your entire body, it's a stress-free, diet-free plan that will help keep you feeling as strong and healthy as you look.
Author: Tim Muldoon
Publisher: Loyola Press
ISBN: 0829432930
Category : Biography & Autobiography
Languages : en
Pages : 160
Get Book Here
Book Description
An unexpected journey toward unconditional love Like so many men, Tim Muldoon assumed that life followed a script. More to the point, he assumed that love would follow a script—one determined by his own choices. When the script changed, as it inevitably does, Tim was forced to ask some critical questions: How could he bring his disparate desires into harmony with one another? Could he make the journey to where his true dreams seemed to be leading him? Should he—or could he—venture into the unknown territory of selfless love? In meditative, heartfelt prose, best-selling author Tim Muldoon shows how authentic love grows through unexpected twists and turns in a relationship, and how by following the deepest desires of his heart, he found the freedom to become his best and most passionate self. From sex to self-giving love, from the desire to be loved to the desire to serve God in the person of his wife, from resisting adoption to loving his two adopted daughters with unbridled joy, Muldoon shares with us his personal love story, whose altered script he came to embrace. Through Muldoon's journey, each of us is invited to consider how falling in love can become our greatest adventure with God.
Author: Daniel Ingram
Publisher: Aeon Books
ISBN: 1780498152
Category : Body, Mind & Spirit
Languages : en
Pages : 715
Get Book Here
Book Description
The very idea that the teachings can be mastered will arouse controversy within Buddhist circles. Even so, Ingram insists that enlightenment is an attainable goal, once our fanciful notions of it are stripped away, and we have learned to use meditation as a method for examining reality rather than an opportunity to wallow in self-absorbed mind-noise. Ingram sets out concisely the difference between concentration-based and insight (vipassana) meditation; he provides example practices; and most importantly he presents detailed maps of the states of mind we are likely to encounter, and the stages we must negotiate as we move through clearly-defined cycles of insight. Its easy to feel overawed, at first, by Ingram's assurance and ease in the higher levels of consciousness, but consistently he writes as a down-to-earth and compassionate guide, and to the practitioner willing to commit themselves this is a glittering gift of a book.In this new edition of the bestselling book, the author rearranges, revises and expands upon the original material, as well as adding new sections that bring further clarity to his ideas.
