It's Not the Size of the Data -- It's How You Use It PDF Download
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Author: Koen Pauwels
Publisher: AMACOM
ISBN: 0814433960
Category : Computers
Languages : en
Pages : 284
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Book Description
In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data. Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to: Gain crucial IT support Build a rock-solid database Select key leading performance indicators Design the optimal dashboard layout Use marketing analytics to improve decisions and reap rewards There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.
Author: Koen Pauwels
Publisher: AMACOM
ISBN: 0814433960
Category : Computers
Languages : en
Pages : 284
Get Book Here
Book Description
In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data. Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to: Gain crucial IT support Build a rock-solid database Select key leading performance indicators Design the optimal dashboard layout Use marketing analytics to improve decisions and reap rewards There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.
![Summary of It’s Not the Size of the Data – [Review Keypoints and Take-aways] PDF](https://books.google.com/books/content/images/frontcover/SmqVEAAAQBAJ?fife=w80-h100)
Author: PenZen Summaries
Publisher: by Mocktime Publication
ISBN:
Category : Study Aids
Languages : en
Pages : 16
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Book Description
The summary of It’s Not the Size of the Data – It’s How You Use It presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of It's Not the Size of the Data is a beginner's guide to designing, creating, and adopting your own marketing dashboard. The book will assist you in determining the links between campaigns and performance, and it will show you how to monitor progress while keeping your long-term objectives in mind. It’s Not the Size of the Data summary includes the key points and important takeaways from the book It’s Not the Size of the Data by Koen Pauwels. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at
[email protected].
Author: Jonathan Corbet
Publisher: "O'Reilly Media, Inc."
ISBN: 0596005903
Category : Computers
Languages : en
Pages : 636
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Book Description
A guide to help programmers learn how to support computer peripherals under the Linux operating system, and how to develop new hardware under Linux. This third edition covers all the significant changes to Version 2.6 of the Linux kernel. Includes full-featured examples that programmers can compile and run without special hardware
Author: Cassidy R. Sugimoto
Publisher: MIT Press
ISBN: 0262529483
Category : Language Arts & Disciplines
Languages : en
Pages : 308
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Book Description
Perspectives on the varied challenges posed by big data for health, science, law, commerce, and politics. Big data is ubiquitous but heterogeneous. Big data can be used to tally clicks and traffic on web pages, find patterns in stock trades, track consumer preferences, identify linguistic correlations in large corpuses of texts. This book examines big data not as an undifferentiated whole but contextually, investigating the varied challenges posed by big data for health, science, law, commerce, and politics. Taken together, the chapters reveal a complex set of problems, practices, and policies. The advent of big data methodologies has challenged the theory-driven approach to scientific knowledge in favor of a data-driven one. Social media platforms and self-tracking tools change the way we see ourselves and others. The collection of data by corporations and government threatens privacy while promoting transparency. Meanwhile, politicians, policy makers, and ethicists are ill-prepared to deal with big data's ramifications. The contributors look at big data's effect on individuals as it exerts social control through monitoring, mining, and manipulation; big data and society, examining both its empowering and its constraining effects; big data and science, considering issues of data governance, provenance, reuse, and trust; and big data and organizations, discussing data responsibility, “data harm,” and decision making. Contributors Ryan Abbott, Cristina Alaimo, Kent R. Anderson, Mark Andrejevic, Diane E. Bailey, Mike Bailey, Mark Burdon, Fred H. Cate, Jorge L. Contreras, Simon DeDeo, Hamid R. Ekbia, Allison Goodwell, Jannis Kallinikos, Inna Kouper, M. Lynne Markus, Michael Mattioli, Paul Ohm, Scott Peppet, Beth Plale, Jason Portenoy, Julie Rennecker, Katie Shilton, Dan Sholler, Cassidy R. Sugimoto, Isuru Suriarachchi, Jevin D. West
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 84
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author: Darrell Huff
Publisher: W. W. Norton & Company
ISBN: 0393070875
Category : Mathematics
Languages : en
Pages : 144
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Book Description
If you want to outsmart a crook, learn his tricks—Darrell Huff explains exactly how in the classic How to Lie with Statistics. From distorted graphs and biased samples to misleading averages, there are countless statistical dodges that lend cover to anyone with an ax to grind or a product to sell. With abundant examples and illustrations, Darrell Huff’s lively and engaging primer clarifies the basic principles of statistics and explains how they’re used to present information in honest and not-so-honest ways. Now even more indispensable in our data-driven world than it was when first published, How to Lie with Statistics is the book that generations of readers have relied on to keep from being fooled.
Author: Ching-Hsien Hsu
Publisher: Springer
ISBN: 366244917X
Category : Computers
Languages : en
Pages : 640
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Book Description
This book constitutes the proceedings of the 11th IFIP WG 10.3 International Conference on Network and Parallel Computing, NPC 2014, held in Ilan, Taiwan, in September 2014. The 42 full papers and 24 poster papers presented were carefully reviewed and selected from 196 submissions. They are organized in topical sections on systems, networks, and architectures, parallel and multi-core technologies, virtualization and cloud computing technologies, applications of parallel and distributed computing, and I/O, file systems, and data management.
Author:
Publisher:
ISBN:
Category : Commercial vehicles
Languages : en
Pages : 866
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Book Description
Author: Petr Šmilauer
Publisher: Cambridge University Press
ISBN: 110769440X
Category : Mathematics
Languages : en
Pages : 375
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Book Description
An accessible introduction to the theory and practice of multivariate analysis for graduates, researchers and professionals dealing with ecological problems.
Author:
Publisher:
ISBN:
Category : Municipal engineering
Languages : en
Pages : 1096
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Book Description
