It's Not the Size of the Data -- It's How You Use It PDF Download
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Author: Koen Pauwels
Publisher: AMACOM
ISBN: 0814433960
Category : Computers
Languages : en
Pages : 284
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Book Description
In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data. Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to: Gain crucial IT support Build a rock-solid database Select key leading performance indicators Design the optimal dashboard layout Use marketing analytics to improve decisions and reap rewards There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.
Author: Koen Pauwels
Publisher: AMACOM
ISBN: 0814433960
Category : Computers
Languages : en
Pages : 284
Get Book Here
Book Description
In this invaluable resource, discover how to conduct smarter marketing strategies using analytics and dashboards to get the most out of your data. Did you know that your business already has the world’s greatest information-tracking team working tirelessly for you 24/7 to gather all the info you could possibly need to find your next customers? Between brand tracking, CRM programs, and online behavior tracking, as well as the always-dependable trade shows and satisfaction studies, mounds of marketing metrics are being generated for you across various touchpoints and channels. Locked in the vast quantity of information are accurate, data-driven answers to every marketing question--and analytic dashboards are the key to finding it all. In It’s Not the Size of the Data--It’s How You Use It, marketing expert Koen Pauwels introduces you to these transformative web-based tools that gather, synthesize, and visually display essential data in real time, directly connecting marketing with performance. He then supplies a simple yet rigorous methodology that explains step by step how to: Gain crucial IT support Build a rock-solid database Select key leading performance indicators Design the optimal dashboard layout Use marketing analytics to improve decisions and reap rewards There is simply too much customer-produced information out there today for marketing teams to go with gut decisions or the same old standbys. Dashboard analytics will bring scientific precision and insight to the marketing efforts of any size organization, in any industry, and turn this eye-popping data into a specific plan of attack.
Author: Viktor Mayer-Schönberger
Publisher: Houghton Mifflin Harcourt
ISBN: 0544002695
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
A exploration of the latest trend in technology and the impact it will have on the economy, science, and society at large.
Author: Darrell Huff
Publisher: W. W. Norton & Company
ISBN: 0393070875
Category : Mathematics
Languages : en
Pages : 144
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Book Description
If you want to outsmart a crook, learn his tricks—Darrell Huff explains exactly how in the classic How to Lie with Statistics. From distorted graphs and biased samples to misleading averages, there are countless statistical dodges that lend cover to anyone with an ax to grind or a product to sell. With abundant examples and illustrations, Darrell Huff’s lively and engaging primer clarifies the basic principles of statistics and explains how they’re used to present information in honest and not-so-honest ways. Now even more indispensable in our data-driven world than it was when first published, How to Lie with Statistics is the book that generations of readers have relied on to keep from being fooled.
Author: Leonard Barolli
Publisher: Springer
ISBN: 3030128393
Category : Technology & Engineering
Languages : en
Pages : 600
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Book Description
This book presents original contributions on the theories and practices of emerging Internet, Data and Web technologies and their applications in businesses, engineering and academia. As a key feature, it addresses advances in the life-cycle exploitation of data generated by digital ecosystem technologies. The Internet has become the most proliferative platform for emerging large-scale computing paradigms. Among these, Data and Web technologies are two of the most prominent paradigms, manifesting in a variety of forms such as Data Centers, Cloud Computing, Mobile Cloud, Mobile Web Services, and so on. These technologies altogether create a digital ecosystem whose cornerstone is the data cycle, from capturing to processing, analysis and visualization. The need to investigate various research and development issues in this digital ecosystem has been made even more pressing by the ever-increasing demands of real-life applications, which are based on storing and processing large amounts of data. Given its scope, the book offers a valuable asset for all researchers, software developers, practitioners and students interested in the field of Data and Web technologies.
Author: Randy Deutsch
Publisher: John Wiley & Sons
ISBN: 1118898702
Category : Architecture
Languages : en
Pages : 384
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Book Description
“In this comprehensive book, Professor Randy Deutsch has unlocked and laid bare the twenty-first century codice nascosto of architecture. It is data. Big data. Data as driver. . .This book offers us the chance to become informed and knowledgeable pursuers of data and the opportunities it offers to making architecture a wonderful, useful, and smart art form.” —From the Foreword by James Timberlake, FAIA Written for architects, engineers, contractors, owners, and educators, and based on today’s technology and practices, Data-Driven Design and Construction: 25 Strategies for Capturing, Applying and Analyzing Building Data addresses how innovative individuals and firms are using data to remain competitive while advancing their practices. seeks to address and rectify a gap in our learning, by explaining to architects, engineers, contractors and owners—and students of these fields—how to acquire and use data to make more informed decisions. documents how data-driven design is the new frontier of the convergence between BIM and architectural computational analyses and associated tools. is a book of adaptable strategies you and your organization can apply today to make the most of the data you have at your fingertips. Data-Driven Design and Construction was written to help design practitioners and their project teams make better use of BIM, and leverage data throughout the building lifecycle.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 92
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Book Description
For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.
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ISBN:
Category :
Languages : en
Pages : 106
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Book Description
InfoWorld is targeted to Senior IT professionals. Content is segmented into Channels and Topic Centers. InfoWorld also celebrates people, companies, and projects.
Author: United States. Federal Communications Commission
Publisher:
ISBN:
Category : Telecommunication
Languages : en
Pages : 628
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Book Description
Author:
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ISBN:
Category : Municipal engineering
Languages : en
Pages : 1096
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Book Description
Author:
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ISBN:
Category :
Languages : en
Pages : 438
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Book Description
PCMag.com is a leading authority on technology, delivering Labs-based, independent reviews of the latest products and services. Our expert industry analysis and practical solutions help you make better buying decisions and get more from technology.
