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Author: Robert L. Heath
Publisher: SAGE
ISBN: 145227875X
Category : Language Arts & Disciplines
Languages : en
Pages : 425
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Book Description
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
Author: Robert L. Heath
Publisher: SAGE
ISBN: 145227875X
Category : Language Arts & Disciplines
Languages : en
Pages : 425
Get Book Here
Book Description
Strategic Issues Management explores the strategic planning options that organizations can employ to address crucial public policy issues, engage in collaborative decision making, get the organization′s "house" in order, engage in tough defense and smart offense, and monitor opinion changes that affect public policy. In this fully updated Second Edition, authors Robert L. Heath and Michael J. Palenchar offer practical, actionable guidance that readers can apply to organizations from large Fortune 500 companies to nongovernmental organizations and start-up high tech companies. Features Includes a NEW chapter on brand equity, updated examples, theories and cases throughout, new information on activists and activism, and increased attention to the role that technology plays in issues management Explores ways public relations, risk communication, and crisis communication can be used to address crucial public policy options Advises managers on ways to lessen the chance of a crisis becoming an issue through an examination of crisis preparation and responses Addresses the topic of reputation management by exploring the connection between issues management and brand equity using examples from McDonald′s and Wal-Mart Challenges managers to engage in collaborative decision making with community leaders and residents to reduce the chance that undue fear will translate into unnecessary regulation or legislation Opens each chapter with case study vignettes and closes with summary questions and issues management challenges Strategic Issues Management is appropriate for courses in Corporate/Strategic Communications, Public Relations Management, Crisis/Risk Communication, Strategic Management, Public Relations Management, Organizational Communication, and Public Policy and Administration.
Author: W. Howard Chase
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
Author: Robert Heath
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 458
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Book Description
Brings together leading thinkers on all aspects of issues management to present a comprehensive corporate survival strategy. Offers specific advice on identifying and monitoring issues resulting from new regulations, legislation, public policy changes, and consumer demands.
Author: Robert Boutilier
Publisher: Business Expert Press
ISBN: 1606490974
Category : Business & Economics
Languages : en
Pages : 186
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Book Description
Offers a fact-based strategy development process for managing issues and controversies. The book shows practitioners how to ground their strategic advice on empirical research that reveals the socio-political dynamics of the issue. It is the first book to approach issues management from a blended application of advances in stakeholder theory and social network analysis. Readers learn how to track the socio-political environment in order to (a) avoid risks and crises, (b) obtain essential environmental scanning information for strategy development or adjustment, and (c) secure the organization's reputation and access to vital resources.
Author: Tony Jaques
Publisher: Oxford University Press, USA
ISBN: 9780195529081
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
This book is designed to focus on issues and crisis management, as well as touching upon the related fields of risk and reputation. A common theme throughout is the close relationship between all of these areas and also the integration of these disciplines within the context of public relations and communications.TJaques is an Australian consultant.
Author: Robert L. Heath
Publisher: SAGE Publications
ISBN: 1412952115
Category : Business & Economics
Languages : en
Pages : 425
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Book Description
"By exploring the communication options that organizations can employ in their stewardship to address crucial public policy options and engage in collaborative decision making, Strategic Issues Management gives students practical, actionable guidance. Issues management is vital to an organization's strategic management. It entails understanding and achieving high standards of corporate responsibility by listening to the opinions of key members of the public."--Publisher's website.
Author: Leslie Alexander Pal
Publisher: Thomson Nelson
ISBN:
Category : Business & Economics
Languages : en
Pages : 438
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Book Description
Thoroughly updated with new and fresh examples, " Beyond policy analysis " examines the shifting environment of public sector governance. The text goes through the stages of policy formulation, design, implementation, and evaluation, but does so by looking at what has changed in the way governments operate today. Unlike other texts, " Beyond policy analysis " focuses on analytic tools and the conceptual side of public policy, blending strong theory with vivid examples and real-world context.
Author: Betsy Beyer
Publisher: "O'Reilly Media, Inc."
ISBN: 1492029459
Category : Computers
Languages : en
Pages : 512
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Book Description
In 2016, Google’s Site Reliability Engineering book ignited an industry discussion on what it means to run production services today—and why reliability considerations are fundamental to service design. Now, Google engineers who worked on that bestseller introduce The Site Reliability Workbook, a hands-on companion that uses concrete examples to show you how to put SRE principles and practices to work in your environment. This new workbook not only combines practical examples from Google’s experiences, but also provides case studies from Google’s Cloud Platform customers who underwent this journey. Evernote, The Home Depot, The New York Times, and other companies outline hard-won experiences of what worked for them and what didn’t. Dive into this workbook and learn how to flesh out your own SRE practice, no matter what size your company is. You’ll learn: How to run reliable services in environments you don’t completely control—like cloud Practical applications of how to create, monitor, and run your services via Service Level Objectives How to convert existing ops teams to SRE—including how to dig out of operational overload Methods for starting SRE from either greenfield or brownfield
Author: Daniel Epstein
Publisher: J. Ross Publishing
ISBN: 1604270926
Category : Business & Economics
Languages : en
Pages : 353
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Book Description
Foreword by industry legend Harold Kerzner! This book describes a completely unique step-by-step, workflow-guiding approach to project management which simplifies activities by enforcing execution of all required processes on time, and redirecting to an alternative path in the event of project issues. Since compliance with all project management processes is enforced by the workflow, product quality is significantly improved and life cycle errors are almost eliminated. Project Workflow Management: A Business Process Approach is the first and only book in the marketplace which enables readers with no prior project management experience to manage the entire life cycle of any small to mid-sized project. It also equips mid- and senior-level project managers with directions and a detailed map to the effective management of complex projects and programs.
Author: Cenred Harmsworth
Publisher: Trafford Publishing
ISBN: 1490757937
Category : Business & Economics
Languages : en
Pages : 472
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Book Description
This book has a simple philosophy that makes it uniquely different in the market. It makes managing change real, relevant and practical; and It makes it simple to find what you are looking for. This book is not intended to be a textbook on managing change, per se, for two reasons: firstly, which practicing manager has the time to read a text book? And secondly, just because its a textbook doesnt mean the answers that managers may have are readily available especially when needed by the manager. Many organizations not only have internal skilled resources to draw on for the conduct of change projects, but they also have the resources to hire expensive change consultants when needed. But what about those companies that dont have the internal resources to expertly handle change projects and that dont have the funds to pay expensive consultants? This book addresses this gap. It also provides invaluable assistance to all managers, since all managers need to manage change; and all change consultants, because there are very few who know it all or have all the answers. This book does not align itself to any particular school of thought regarding the management of change; however it does draw on the practical experience of professionals in the area - as well as fundamental principles common to many change methodologies.
