Israeli Consumer Motives for Buying Luxury Brand Products Online PDF Download
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Author: Dondapati; Renita
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The aim of this research will be to gain a deeper understanding of Israeli consumers especially in the e-commerce domain pertaining to luxury goods consumption in the fashion industry.The main research question which will be studied is what role do the hedonic, normative and utilitarian motives play in influencing online shopping behavior from luxury fashion brands among generation Y & Z Israelis? It is also contributing to consumer behavior research in Israel where there is a lack of research on the topic.In summary, the findings of this study will aim to provide valuable information about gen Y and Z Israeli consumers and their purchasing motives from luxury brands online.Further, the study will aim to contribute to the minimal existing literature in Israel about the given topic.It will also intend to provide information for luxury brand marketers in Israel, in order for them to have information about how to best target their consumers. The study demonstrated that there were no significant influences between the three motives and gen Y and Z Israeli ́s consuming habits from luxury brands online. The major gap in research was that there was a lack in research behind the motives of such vast consumption among Israeli consumers ́s especially in the luxury brand sectors online.
Author: Dondapati; Renita
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The aim of this research will be to gain a deeper understanding of Israeli consumers especially in the e-commerce domain pertaining to luxury goods consumption in the fashion industry.The main research question which will be studied is what role do the hedonic, normative and utilitarian motives play in influencing online shopping behavior from luxury fashion brands among generation Y & Z Israelis? It is also contributing to consumer behavior research in Israel where there is a lack of research on the topic.In summary, the findings of this study will aim to provide valuable information about gen Y and Z Israeli consumers and their purchasing motives from luxury brands online.Further, the study will aim to contribute to the minimal existing literature in Israel about the given topic.It will also intend to provide information for luxury brand marketers in Israel, in order for them to have information about how to best target their consumers. The study demonstrated that there were no significant influences between the three motives and gen Y and Z Israeli ́s consuming habits from luxury brands online. The major gap in research was that there was a lack in research behind the motives of such vast consumption among Israeli consumers ́s especially in the luxury brand sectors online.
Author: Rodrigues, Paula
Publisher: IGI Global
ISBN: 179984370X
Category : Business & Economics
Languages : en
Pages : 318
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Book Description
Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon materialism and conspicuous and hedonic consumption to one that embraces enrichment and experiences for the consumers. This evolution creates challenges for luxury brands and for the managers of luxury brands. Building Consumer-Brand Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience and explores more integrative and comprehensive approaches to modeling and understanding the consumer-brand relationship with luxury brands and their sustainability in a global and multicultural world. Highlighting a broad range of topics including digital marketing, consumer demand, and social responsibility, this book is ideally designed for marketers, brand managers, consumer analysts, advertisers, entrepreneurs, executives, researchers, academicians, and students.
Author: Dragoș Ursu (M.S. in Marketing)
Publisher:
ISBN:
Category : COVID-19 Pandemic, 2020-
Languages : en
Pages : 0
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Book Description
The luxury industry is rapidly changing due to the latest trends in the fashion world, competitors, digital technology advancements, consumer preferences and attitudes, insights and demands. Luxury has always been a traditional market, manufacturing high-quality products, selling through physical stores many years before the upcoming development of the Internet, specifically, e-commerce. Each year luxury industry is manufacturing exquisite products such as high-end watches and jewelry, handbags, apparel, shoes, travel accessories, wines, fragrances, among other products into the market for affluent consumers through brick-and- mortar stores that become spaces where a full multi-sensory experience is presented, a tailored made customer experience. Tradition, heritage, and exclusivity are vital elements that always characterized the luxury brands. Current events, namely COVID-19 pandemic, has changed how luxury consumers think and behave towards luxury brands, therefore, the luxury industry needs to adjust to this current situation to offer the best experience both to the offline and online space. In the past few years, luxury brands have slowly migrated towards e-commerce that poses challenges for them. With accelerated digitalization of e-commerce due to COVID-19 pandemic, luxury brands are now facing the challenge of deciding whether to make their presence even more focused into the online world without diminishing their exclusive image. This fact can represent a critical turning point for many brands because a competitive advantage must be achieved through digital platforms which can transmitted to brick-and-mortar stores success.
Author: Shadma Shahid
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The Indian luxury market is seen as 'Next China', but little has been studied about this upcoming luxury market. With the growing number of luxury products for consumers in India, there is a need to understand the factors driving these consumers' luxury purchase behavior. The aim of this paper is to develop and understand the Indian luxury products consumers' buying behavior and test the mediating role of brand attachment between behavioral intention and luxury products actual purchase relationship. The study is based on a survey of real-time luxury consumers who have bought international luxury brands in three categories (Apparels, Footwear and Handbags). Structural equation modeling was applied to test the proposed hypotheses. The results of our study indicate a positive impact of brand attitude on social, functional and personal values, followed by a positive influence on purchase intention, which in turn positively influences actual purchase consumption. Brand attachment was found to partially mediate the relationship between consumer purchase intention towards luxury goods and their actual purchase.
Author: NITIN SABLOAK (TP051885)
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 96
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Book Description
This paper examined some of the key antecedents that drive purchase intention of online luxury fashion goods in Jakarta. E-commerce in Indonesia is currently growing twice as fast as fragmented trade, forcing many of Indonesian company to turn to the e-commerce model. However, past literature on online purchase intention is mostly focused on answering factors relating to online shopping in general, not to specific kind of luxury product. And with the luxury goods sales in Indonesia have move significant with the growth by 84 percent and become Asia's most massive online luxury goods sales growth (Rahmiasri, 2016) there is a shortage of research on the purchase intention of online luxury fashion goods. The present study attempts to fill the research gap by focusing on factors that influence consumers online purchase behavior for luxury fashion goods in Jakarta, Indonesia. In addition to investigate whether there is a significant difference between generation x and generation y consumers' intention to purchase for online luxury fashion goods in Jakarta, Indonesia. This was quantitative research and using a survey method; data was collected from 216 online consumers in Jakarta, Indonesia. SPSS was used to analyze the data and justify the relationship between independent variables and dependent variable. The findings revealed that brand consciousness and ease of use have a significant impact on online purchase intention of luxury fashion goods. However, no significant relationship exists between website quality and purchase intention of online luxury fashion goods. Besides, there is no significant difference between Generation X and Generation Y consumers' intention to purchase for online luxury fashion goods. The findings supported the results from some earlier studies and brought out several new ideas such as the importance of factors which results in consumers purchase intention. The findings provide theoretical and practical implications for marketers and policy makers, to recognize the importance of knowing customer online purchase intention particularly for online luxury fashion goods. Results of this study provides valuable insights for creating effective branding and advertising strategy in e-commerce in order to influence consumer online purchase behavior towards luxury fashion goods to capture the opportunity of the growth in e-commerce.
Author: Michael Solomon
Publisher: Pearson Higher Education AU
ISBN: 1442564997
Category : Business & Economics
Languages : en
Pages : 553
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Book Description
Consumer behaviour is more than buying things; it also embraces the study of how having (or not having) things affects our lives and how possessions influence the way we feel about ourselves and each other - our state of being. The 3rd edition of Consumer Behaviour is presented in a contemporary framework based around the buying, having and being model and in an Australasian context. Students will be engaged and excited by the most current research, real-world examples, global coverage, managerial applications and ethical examples to cover all facets of consumer behaviour. With new coverage of Personality and incorporating real consumer data, Consumer Behaviour is fresh, relevant and up-to-date. It provides students with the best possible introduction to this fascinating discipline.
Author: Pierre-Yves Donzé
Publisher: Oxford University Press
ISBN: 0190932228
Category : Business & Economics
Languages : en
Pages : 649
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Book Description
This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. Topics include conceptual foundations and the evolution of the luxury industry; the production of luxury goods; luxury branding and marketing; distributing luxury; globalization and markets; and issues of morality, inequality, and environmental sustainability. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.
Author: Murphy Brianne Aycock
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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Book Description
The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of second-hand luxury fashion consumption. Most previous studies focused on motivational drivers for new luxury fashion products (e.g., Turunen & Pöyry, 2019). The purpose of this study is to examine consumers' motivations and perceived value from online second-hand luxury fashion retailers. In particular, this study targeted millennial and Gen Z consumers. The current study developed a theoretical framework based on the mental accounting theory (Thaler, 1985, 2008). The framework examined the impacts of five motivations- economic, critical, hedonic, fashion, status seeking-on perceived value, which leads to purchase intention toward online second-hand luxury fashion retailers. A total of 216 participants from a Mid-Southern university completed an online survey distributed through an email invitation. Data screening resulted in a usable sample of 190 participants for data analysis. The majority of respondents were Caucasian or European American female college students (86.8%) with a median age of 22. Most participants had purchased second-hand luxury fashion products (72.1%) and owned one to five second-hand luxury fashion products. Results of exploratory factor analysis with varimax rotation confirmed one factor for each variable. Each construct demonstrated sufficient internal consistency with a Cronbach's alpha value of Ü =.74 to .90. The results of regression analysis demonstrated that economic, critical, fashion, and status seeking motivations significantly enhanced perceived value. Hedonic motivation did not significantly influence perceived value. The perceived value significantly influenced purchase intention toward online second-hand luxury fashion retailers. Stepwise multiple regression showed that the model containing economic, critical, and fashion motivation had the highest correlation with the dependent variable, perceived value. Whereas previous studies found that economic motivation is the key driver of second-hand non-luxury purchases, the results of this study highlight that fashion and critical motivations are much more important factors for online second-hand luxury fashion purchases among millennials and Gen Z consumers. In conclusion, findings from the present study expanded the body of literature that uses mental accounting theory by examining monetary and non-monetary determinants of value in online second-hand luxury fashion shopping. Theoretically, the results confirmed that Thaler's (1985) mental accounting theory is applicable for studying consumer decision-making in an online shopping context since multiple factors (e.g., economic, critical, fashion, and status-seeking) can affect consumers' online shopping decisions. Findings suggest that online second-hand luxury fashion retailers should provide trend-driven garments and accessories designed for digitally native millennial and Gen Z customers.
Author: Barrie Gunter
Publisher: Routledge
ISBN: 1317340108
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
Understanding how consumers choose between different products and services is a crucial part of professional marketing. Targeting brands at the consumers most likely to be interested in them is another critical aspect of business success. Marketers need to know what consumers think about brands, why they like them and what purposes they serve. This means delving into the psychology of the consumer to find ways of differentiating between consumers and matching brands to consumer niches at the level of consumers’ relationships with brands. Using psychology to segment consumers has been regarded as a valuable adjunct to standard geo-demographic definitions of market segments. The Psychology and Consumer Profiling in a Digital Age examines how this field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works. It draws upon research from around the world and incorporates its analysis of the use of psychographics with an examination of major shifts in marketing in a digital and global era.
Author: J. Jonathan Gabay
Publisher: Taylor & Francis
ISBN: 1040098924
Category : Business & Economics
Languages : en
Pages : 347
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Book Description
Practical Digital Marketing and AI Psychology explores how successful brands utilise both psychology and cutting-edge artificial intelligence technologies to maximise digital marketing strategies. Psychology has long been a foundation for successful marketing strategies, and evolving AI technologies are opening up new opportunities for marketers to help brands build trust and loyalty online. In this exceptional book, award-winning writer Jonathan Gabay delves into fascinating psychological digital marketing techniques and concepts, explaining the practical psychology and science you need to lift your marketing career to the next level. Gabay explores how new technologies can be harnessed to increase their impact significantly. The book provides practical tips and contemporary best-practice examples, including prompt engineering, the psychology behind mission statements and logo design, gamification, the possibilities and pitfalls of social media, among many more areas that will ensure your brand is trusted, valued, and desired. This definitive book is perfect for marketing students up to PhD level and digital marketing, PR, and sales professionals looking for a fascinating, compelling read, packed with ideas and examples, that combines academic excellence with practical advice – all written and presented in a highly accessible style.
