Author: Chris Lewis
Publisher: Apress
ISBN: 9781430264217
Category : Computers
Languages : en
Pages : 0
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Book Description
When you create an app, a website, or a game, how do you attract users, and perhaps more importantly, how do you keep them? Irresistible Apps explains exactly how to do this using a library of 27 motivational design patterns and real-world examples of how they work. As a developer, you need to retain users in the new economy of advertisements, subscriptions, and in-app purchases, but how do you do this? How do some applications keep users coming back? Why do people spend hours and hours playing World of Warcraft? Why do people care about Reddit karma? What makes customers keep buying from Amazon? Why do so many people love Khan Academy? The answers are found in Gameful, Social, Interface, and Information patterns. Not only will you learn about these patterns, you’ll also learn why they work using psychological theories of intrinsic motivation, behavioral psychology, and behavioral economics. Good and bad implementations of the patterns are shown so practitioners can use them effectively and avoid pitfalls along the way.
Author: Adam Alter
Publisher: Penguin
ISBN: 0735222843
Category : Social Science
Languages : en
Pages : 370
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Book Description
“Irresistible is a fascinating and much needed exploration of one of the most troubling phenomena of modern times.” —Malcolm Gladwell, author of New York Times bestsellers David and Goliath and Outliers “One of the most mesmerizing and important books I’ve read in quite some time. Alter brilliantly illuminates the new obsessions that are controlling our lives and offers the tools we need to rescue our businesses, our families, and our sanity.” —Adam Grant, New York Times bestselling author of Originals and Give and Take Welcome to the age of behavioral addiction—an age in which half of the American population is addicted to at least one behavior. We obsess over our emails, Instagram likes, and Facebook feeds; we binge on TV episodes and YouTube videos; we work longer hours each year; and we spend an average of three hours each day using our smartphones. Half of us would rather suffer a broken bone than a broken phone, and Millennial kids spend so much time in front of screens that they struggle to interact with real, live humans. In this revolutionary book, Adam Alter, a professor of psychology and marketing at NYU, tracks the rise of behavioral addiction, and explains why so many of today's products are irresistible. Though these miraculous products melt the miles that separate people across the globe, their extraordinary and sometimes damaging magnetism is no accident. The companies that design these products tweak them over time until they become almost impossible to resist. By reverse engineering behavioral addiction, Alter explains how we can harness addictive products for the good—to improve how we communicate with each other, spend and save our money, and set boundaries between work and play—and how we can mitigate their most damaging effects on our well-being, and the health and happiness of our children. Adam Alter's previous book, Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave is available in paperback from Penguin.
Author: Adidas Wilson
Publisher: Adidas Wilson
ISBN:
Category : Computers
Languages : en
Pages : 78
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Book Description
Communication technologies are constantly advancing to keep up with the times. Messaging apps are huge right now. Completely overtaking social media by becoming the primary way we communicate online. When most entrepreneurs are starting out, they like to read articles on “how to make a killing with your first app,” “building the multi-billion dollar app” and most books related to this topic. They are glued to this side of the story and blinded to the other. To have your own success story you have to find out why other apps fail. The painful truth is there are more failed apps than successful ones. Introduction 1. Monetize Messaging Apps 2. Cash and Credit Apps 3. Cash Flow 4. Monetize Photo’s 5. Money Saving Apps 6. iMobile Apps 7. Apps and VR 8. Fashion Apps 9. Sweatcoin App 10. Million Dollar Apps 11. Three Hours of Work 12. Healthcare Apps 13. Emoji App 14. Live Streaming App 15. How Free Apps Make Money 16. Mobile Apps and E-Commerce 17. Gambling App Templates 18. App Ownership 19. Get Paid to Take Selfies 20. Make Money on Instagram 21. Make Money with Snapchat 22. Smartwatches 23. Ridesharing Using Lyft and Uber 24. Make Money While You Travel 25. Reasons for Failed Apps 26. Ultimate Delivery 27. Market Your Mobile App
Author: Shane Claiborne
Publisher: Zondervan
ISBN: 0310296080
Category : Religion
Languages : en
Pages : 369
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Book Description
Living as an Ordinary RadicalMany of us find ourselves caught somewhere between unbelieving activists and inactive believers. We can write a check to feed starving children or hold signs in the streets and feel like we’ve made a difference without ever encountering the faces of the suffering masses. In this book, Shane Claiborne describes an authentic faith rooted in belief, action, and love, inviting us into a movement of the Spirit that begins inside each of us and extends into a broken world. Shane’s faith led him to dress the wounds of lepers with Mother Teresa, visit families in Iraq amidst bombings, and dump $10,000 in coins and bills on Wall Street to redistribute wealth. Shane lives out this revolution each day in his local neighborhood, an impoverished community in North Philadelphia, by living among the homeless, helping local kids with homework, and “practicing resurrection” in the forgotten places of our world. Shane’s message will comfort the disturbed, and disturb the comfortable . . . but will also invite us into an irresistible revolution. His is a vision for ordinary radicals ready to change the world with little acts of love.
Author: Ken Yarmosh
Publisher: "O'Reilly Media, Inc."
ISBN: 1449397336
Category : Computers
Languages : en
Pages : 354
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Book Description
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product. Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers. Learn about the App Store and how Apple's mobile devices function Follow guidelines for vetting and researching app ideas Validate your ideas with customers -- and create an app they’ll be passionate about Assemble your development team, understand costs, and establish a workable process Build your marketing plan while you develop your application Test your working app extensively before submitting it to the App Store Assess your app's performance and keep potential buyers engaged and enthusiastic
Author: Bernard E. Harcourt
Publisher: Harvard University Press
ISBN: 0674915097
Category : Social Science
Languages : en
Pages : 249
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Book Description
Social media compile data on users, retailers mine information on consumers, Internet giants create dossiers of who we know and what we do, and intelligence agencies collect all this plus billions of communications daily. Exploiting our boundless desire to access everything all the time, digital technology is breaking down whatever boundaries still exist between the state, the market, and the private realm. Exposed offers a powerful critique of our new virtual transparence, revealing just how unfree we are becoming and how little we seem to care. Bernard Harcourt guides us through our new digital landscape, one that makes it so easy for others to monitor, profile, and shape our every desire. We are building what he calls the expository society—a platform for unprecedented levels of exhibition, watching, and influence that is reconfiguring our political relations and reshaping our notions of what it means to be an individual. We are not scandalized by this. To the contrary: we crave exposure and knowingly surrender our privacy and anonymity in order to tap into social networks and consumer convenience—or we give in ambivalently, despite our reservations. But we have arrived at a moment of reckoning. If we do not wish to be trapped in a steel mesh of wireless digits, we have a responsibility to do whatever we can to resist. Disobedience to a regime that relies on massive data mining can take many forms, from aggressively encrypting personal information to leaking government secrets, but all will require conviction and courage.
Author: Felicia Wu Song
Publisher: InterVarsity Press
ISBN: 0830851143
Category : Technology & Engineering
Languages : en
Pages : 221
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Book Description
We're being formed by our devices. Unpacking the soft tyranny of the digital age, Felicia Wu Song combines insights from psychology, neuroscience, sociology, and theology as she considers digital practices through the lens of "liturgy" and formation. Exploring pathways of meaningful resistance found in Christian tradition, this resource offers practical experiments for individual and communal change.
Author: Andy Stanley
Publisher: Zondervan
ISBN: 0310536995
Category : Religion
Languages : en
Pages : 337
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Book Description
A fresh look at the earliest Christian movement reveals what made the new faith so compelling...and what we need to change today to make it so again. Once upon a time there was a version of the Christian faith that was practically irresistible. After all, what could be more so than the gospel that Jesus ushered in? Why, then, isn't it the same with Christianity today? Author and pastor Andy Stanley is deeply concerned with the present-day church and its future. He believes that many of the solutions to our issues can be found by investigating our roots. In Irresistible, Andy chronicles what made the early Jesus Movement so compelling, resilient, and irresistible by answering these questions: What did first-century Christians know that we don't—about God's Word, about their lives, about love? What did they do that we're not doing? What makes Christianity so resistible in today's culture? What needs to change in order to repeat the growth our faith had at its beginning? Many people who leave or disparage the faith cite reasons that have less to do with Jesus than with the conduct of his followers. It's time to hit pause and consider the faith modeled by our first-century brothers and sisters who had no official Bible, no status, and little chance of survival. It's time to embrace the version of faith that initiated—against all human odds—a chain of events resulting in the most significant and extensive cultural transformation the world has ever seen. This is a version of Christianity we must remember and re-embrace if we want to be salt and light in an increasingly savorless and dark world.
Author: Karen Robards
Publisher: Simon and Schuster
ISBN: 0743424530
Category : Fiction
Languages : en
Pages : 420
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Book Description
With this sensual and entrancing tale, bestselling author Karen Robards continues her wonderful trilogy of three sisters taking their rightful place as the belles of Regency England's ton. Claire Banning fulfilled every debutante's dream when she married a rich nobleman. Soon, however, the celebrated beauty realizes she wed a dissolute wastrel. Bitterly hurt and desperately lonely, Claire vows nonetheless to take her expected place in society. Then on a journey home to her husband's estate on the coast of Sussex, she is abducted, and her life—and her heart—are changed forever. Hugh Battancourt—a dark and dangerous nobleman who long ago turned his back on the ton and now leads a life secretly dedicated to his country's service—is determined not to be swayed by his prisoner's beauty as they share a cabin on a ship bound for France. Lives depend on his retrieving from her a letter full of secrets she intends to turn over to the enemy. But even as Claire and Hugh engage in a battle of wits and wills, captor and captive find themselves drawn irresistibly to each other. Is it possible, Claire wonders, that she could discover the true meaning of love that has eluded her with this handsome stranger? One who will lay his life on the line in order to protect her from someone who is intent on placing Claire in the path of danger?
Author: Josh Clark
Publisher: "O'Reilly Media, Inc."
ISBN: 1449394248
Category : Computers
Languages : en
Pages : 324
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Book Description
So you've got an idea for an iPhone app -- along with everyone else on the planet. Set your app apart with elegant design, efficient usability, and a healthy dose of personality. This accessible, well-written guide shows you how to design exceptional user experiences for the iPhone and iPod Touch through practical principles and a rich collection of visual examples. Whether you're a designer, programmer, manager, or marketer, Tapworthy teaches you to "think iPhone" and helps you ask the right questions -- and get the right answers -- throughout the design process. You'll explore how considerations of design, psychology, culture, ergonomics, and usability combine to create a tapworthy app. Along the way, you'll get behind-the-scenes insights from the designers of apps like Facebook, USA Today, Twitterrific, and many others. Develop your ideas from initial concept to finished design Build an effortless user experience that rewards every tap Explore the secrets of designing for touch Discover how and why people really use iPhone apps Learn to use iPhone controls the Apple way Create your own personality-packed visuals
