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Author: Lindsay Pedersen
Publisher: Lioncrest Publishing
ISBN: 9781544513867
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.
Author: Lindsay Pedersen
Publisher: Lioncrest Publishing
ISBN: 9781544513867
Category : Business & Economics
Languages : en
Pages : 384
Get Book Here
Book Description
Good brand is just good business. Brand is the intentional leader's North Star. It helps us engage customers and employees, unleash our competitive advantage, and fuel enduring growth. And yet, despite this power, brand is grossly underused. Few leaders leverage brand fully, believing (wrongly) that brand is squishy and elusive. But when a tool this vital is dismissed, the business suffers mightily. The good news is that all leaders can ignite brand to create value. Lindsay Pedersen deconstructs what brand is and why it is indispensable for leaders. Then she shares her step-by-step process to tame the infinite possibilities and pinpoint a brand positioning that is true and robust--ironclad--to unlock the most value. In this book, learn how to... Leverage brand as a strategic platform for growing with purpose Lead more effectively with brand as your North Star Use brand to excite customers and employees Identify your Uncommon Denominator and Benefit Ladder Follow the principles of storytelling to generate business growth Brand is sorely underutilized. When you ignore it or use it only superficially, you forgo your most sustainable competitive advantage. It's time to start using brand as your North Star--it's time to make your brand ironclad.
Author: William H. Roberts
Publisher: JHU Press
ISBN: 9780801868306
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Contrary to widespread belief, Roberts concludes, the ironclad program set Navy shipbuilding back a generation.--Kathy Crewdson and Ian Dew "The Northern Mariner"
Author: Paul Clancy
Publisher: McGraw Hill Professional
ISBN: 0071431322
Category : History
Languages : en
Pages : 289
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Book Description
The true story of the Civil War ironclad that saved the Union Navy only to sink in a storm--and its remarkable salvage 140 years later Ironclad tells the saga of the warship USS Monitor and its salvage, one of the most complex and dangerous in history. The Monitor is followed through its maiden voyage from New York to Hampton Roads, its battle with the Merrimack, and its loss off Cape Hatteras. At the same time, author Paul Clancy takes readers behind the scenes of an improbable collaboration between navy divers and cautious archaeologists working 240 feet deep. Clancy creates a memorable, fascinating read, including fresh insights into the sinking of the Union ship and giving the answer to an intriguing forensic mystery: the identities of the two sailors whose bones were found in the Monitor's recovered turret.
Author: Ron Field
Publisher: Osprey Publishing
ISBN:
Category : History
Languages : en
Pages : 84
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Book Description
The Ironclad was a revolutionary weapon of war. Although iron was used for protection in the Far East during the 16th century, it was the 19th century and the American Civil War that heralded the first modern armored self-propelled warships. With the parallel pressures of civil war and the industrial revolution, technology advanced at a breakneck speed. It was the South who first utilized ironclads as they attempted to protect their ports from the Northern blockade. Impressed with their superior resistance to fire and their ability to ram vulnerable wooden ships, the North began to develop its own rival fleet of ironclads. Eventually these two products of this first modern arms race dueled at the battle of Hampton Roads in a clash that would change the face of naval warfare. Fully illustrated with cutting-edge digital artwork, rare photographs and first-person perspective gun sight views, this book allows the reader to discover the revolutionary and radically different designs of the two rival Ironclads - the CSS Virginia and USS Monitor - through an analysis of each ship's weaponry, ammunition and steerage. Compare the contrasting training of the crews and re-live the horrors of the battle at sea in a war which split a nation, communities and even families.
Author: John V. Quarstein
Publisher: Arcadia Publishing
ISBN: 1614231559
Category : History
Languages : en
Pages : 279
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Book Description
One of history's greatest naval engagements, the Battle of Hampton Roads, occurred on March 8 and 9, 1862. On the first morning, the Confederate ironclad the CSS Virginia, formerly known as the Merrimack, sank two Union wooden warships, proving the power of the armored vessels over the traditional sailing ships. The next morning, the Virginia engaged the Union ironclad USS Monitor to a draw in a battle that significantly altered naval warfare. It was the first engagement between ironclads and ushered in a new era of warship construction and ordnance. The 25, 000 sailors, soldiers and civilians who witnessed the battle knew then what history would soon confirm: wars waged on the waters would never be the same. The seemingly invincible Monitor and Virginia were experimental ships, revolutionary combinations of new and old technology, and their clash on March 9, 1862, was the culmination of over 2, 000 years of naval experience. The construction and combat service of ironclads during the Civil War were the first in a cascade of events that influenced the outcome of the war and prompted the development of improved ironclads as well as the creation of new weapons systems, such as torpedoes and submarines, needed to counter modern armored warships.
Author: William H. Roberts
Publisher: JHU Press
ISBN: 9780801887512
Category : History
Languages : en
Pages : 304
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Book Description
Honorable Mention, Science and Technology category, John Lyman Book Awards, North American Society for Oceanic History Civil War Ironclads supplies the first comprehensive study of one of the most ambitious programs in the history of naval shipbuilding. In constructing its new fleet of ironclads, William H. Roberts explains, the U.S. Navy faced the enormous engineering challenges of a largely experimental technology. In addition, it had to manage a ship acquisition program of unprecedented size and complexity. To meet these challenges, the Navy established a "project office" that was virtually independent of the existing administrative system. The office spearheaded efforts to broaden the naval industrial base and develop a marine fleet of ironclads by granting shipbuilding contracts to inland firms. Under the intense pressure of a wartime economy, it learned to support its high-technology vessels while incorporating the lessons of combat. But neither the broadened industrial base nor the advanced management system survived the return of peace. Cost overruns, delays, and technical blunders discredited the embryonic project office, while capital starvation and never-ending design changes crippled or ruined almost every major builder of ironclads. When Navy contracts evaporated, so did the shipyards. Contrary to widespread belief, Roberts concludes, the ironclad program set Navy shipbuilding back a generation.
Author: Jim Manico
Publisher: McGraw Hill Professional
ISBN: 007183589X
Category : Computers
Languages : en
Pages : 305
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Book Description
Proven Methods for Building Secure Java-Based Web Applications Develop, deploy, and maintain secure Java applications using the expert techniques and open source libraries described in this Oracle Press guide. Iron-Clad Java presents the processes required to build robust and secure applications from the start and explains how to eliminate existing security bugs. Best practices for authentication, access control, data protection, attack prevention, error handling, and much more are included. Using the practical advice and real-world examples provided in this authoritative resource, you'll gain valuable secure software engineering skills. Establish secure authentication and session management processes Implement a robust access control design for multi-tenant web applications Defend against cross-site scripting, cross-site request forgery, and clickjacking Protect sensitive data while it is stored or in transit Prevent SQL injection and other injection attacks Ensure safe file I/O and upload Use effective logging, error handling, and intrusion detection methods Follow a comprehensive secure software development lifecycle "In this book, Jim Manico and August Detlefsen tackle security education from a technical perspective and bring their wealth of industry knowledge and experience to application designers. A significant amount of thought was given to include the most useful and relevant security content for designers to defend their applications. This is not a book about security theories, it’s the hard lessons learned from those who have been exploited, turned into actionable items for application designers, and condensed into print."—From the Foreword by Milton Smith, Oracle Senior Principal Security Product Manager, Java
Author: George M. Brooke, Jr.
Publisher: Univ of South Carolina Press
ISBN: 1643364065
Category : History
Languages : en
Pages : 279
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Book Description
An inside look at the Confederacy's military science and technology Loaded with previously unavailable information about the Confederate Navy's effort to supply its fledgling forces, the wartime diaries and letters of John M. Brooke (1826–1906) tell the neglected story of the Confederate naval ordnance office, its innovations, and its strategic vision. As Confederate commander of ordnance and hydrography in Richmond, Virginia, during the Civil War, Brooke numbered among the military officers who resigned their U.S. commissions and "went South" to join the Confederate forces at the onset of conflict. A twenty-year veteran of the United States Navy who had been appointed a midshipman at the age of fourteen, Brooke was a largely self-taught military scientist whose inventions included the Brooke Deep-Sea Sounding Lead. In addition to his achievements as an inventor, Brooke was a draftsman, diarist, and inveterate letter-writer. His copious correspondence about military and personal matters from the war yields detailed and often unexpected insights into the Confederacy's naval operations. Charged with developing a vessel that could break the Union blockade, Brooke raised the Merrimack, a wooden vessel scuttled by the Union Navy, and outfitted it with armor plates as the CSS Virginia. Brooke's papers trace his conception of the plan to create the first Confederate ironclad warship and offer insight into other innovations, revealing a massive amount of factual information about the Confederacy's production of munitions.
Author: Herbert Wrigley Wilson
Publisher:
ISBN:
Category : History, Modern
Languages : en
Pages : 488
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Book Description
"The present work is an attempt to give, with fair detail, a sketch of naval warfare in the period of transition which has followed the introduction of steam."--Page xvii
Author: William C. Davis
Publisher: Doubleday
ISBN: 0307817504
Category : History
Languages : en
Pages : 300
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Book Description
One was called "a tin can on a shingle"; the other, "a half-submerged crocodile." Yet, on a March day in 1862 in Hampton Roads, Virginia, after a five-hour duel, the U.S.S. Monitor and the C.S.S. Virginia (formerly the U.S.S. Merrimack) were to change the course of not only the Civil War but also naval warfare forever. Using letters, diaries, and memoirs of men who lived through the epic battle of the Monitor and the Merrimack and of those who witnessed it from afar, William C. Davis documents and analyzes this famous confrontation of the first two modern warships. The result is a full-scale history that is as exciting as a novel. Besides a thorough discussion of the designs of each ship, Davis portrays come of the men involved in the building and operation of America's first ironclads-John Ericsson, supreme egoist and engineering genius who designed the Monitor; John Brooke, designer of the Virginia; John Worden, the well-loved captain of the Monitor; Captain Franklin Buchanan of the Virginia; and a host of other men on both Union and Confederate sides whose contributions make this history as much a story of men as of ships and war.
