IPRA Bulletin

IPRA Bulletin PDF Author:
Publisher:
ISBN:
Category : Pragmatics
Languages : en
Pages : 100

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IPRA Bulletin

IPRA Bulletin PDF Author:
Publisher:
ISBN:
Category : Pragmatics
Languages : en
Pages : 100

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IPRA Newsletter

IPRA Newsletter PDF Author:
Publisher:
ISBN:
Category : Peace
Languages : en
Pages : 92

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International Social Science Council Bulletin

International Social Science Council Bulletin PDF Author: International Social Science Council
Publisher:
ISBN:
Category : Social sciences
Languages : en
Pages : 220

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Bulletin of the United States National Museum

Bulletin of the United States National Museum PDF Author:
Publisher:
ISBN:
Category : Science
Languages : en
Pages : 1124

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The Peace Psychology Bulletin

The Peace Psychology Bulletin PDF Author:
Publisher:
ISBN:
Category : Peace
Languages : en
Pages : 288

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Public Relations

Public Relations PDF Author: Frank Jefkins
Publisher: Elsevier
ISBN: 1483183173
Category : Social Science
Languages : en
Pages : 287

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Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s life cycle. This subject includes the packaging, distribution, sales force, market education, promotion, and merchandising of the product. It is important that management- employee relations should be stimulated by PR techniques. These techniques can be in the form of house journals, notice-boards, audio-visual, speak up schemes, shop-floor talks, staff conferences, and other get-togethers. The book will provide useful information to reporters, advertisers, commercial developers, students and researchers in the field of marketing.

Bulletin of the International Bureau of Education

Bulletin of the International Bureau of Education PDF Author:
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 556

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Semiotics

Semiotics PDF Author: Roland Posner
Publisher: Walter de Gruyter
ISBN: 3110179628
Category : Language Arts & Disciplines
Languages : en
Pages : 550

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Book Description
This series of HANDBOOKS OF LINGUISTICS AND COMMUNICATION SCIENCE is designed to illuminate a field which not only includes general linguistics and the study of linguistics as applied to specific languages, but also covers those more recent areas which have developed from the increasing body of research into the manifold forms of communicative action and interaction. For "classic" linguistics there appears to be a need for a review of the state of the art which will provide a reference base for the rapid advances in research undertaken from a variety of theoretical standpoints, while in the more recent branches of communication science the handbooks will give researchers both an verview and orientation. To attain these objectives, the series will aim for a standard comparable to that of the leading handbooks in other disciplines, and to this end will strive for comprehensiveness, theoretical explicitness, reliable documentation of data and findings, and up-to-date methodology. The editors, both of the series and of the individual volumes, and the individual contributors, are committed to this aim. The languages of publication are English, German, and French. The main aim of the series is to provide an appropriate account of the state of the art in the various areas of linguistics and communication science covered by each of the various handbooks; however no inflexible pre-set limits will be imposed on the scope of each volume. The series is open-ended, and can thus take account of further developments in the field. This conception, coupled with the necessity of allowing adequate time for each volume to be prepared with the necessary care, means that there is no set time-table for the publication of the whole series. Each volume will be a self-contained work, complete in itself. The order in which the handbooks are published does not imply any rank ordering, but is determined by the way in which the series is organized; the editor of the whole series enlist a competent editor for each individual volume. Once the principal editor for a volume has been found, he or she then has a completely free hand in the choice of co-editors and contributors. The editors plan each volume independently of the others, being governed only by general formal principles. The series editor only intervene where questions of delineation between individual volumes are concerned. It is felt that this (modus operandi) is best suited to achieving the objectives of the series, namely to give a competent account of the present state of knowledge and of the perception of the problems in the area covered by each volume.

Pragmatics

Pragmatics PDF Author:
Publisher:
ISBN:
Category : Electronic journals
Languages : en
Pages : 606

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Bulletin of the United States Geological and Geographical Survey of the Territories

Bulletin of the United States Geological and Geographical Survey of the Territories PDF Author: Geological and Geographical Survey of the Territories (U.S.)
Publisher:
ISBN:
Category : Geology
Languages : en
Pages : 1104

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